Prioritizing the product development roadmap of Zains SAAS using Analytical Hierarchy Process (AHP)

https://doi.org/10.35912/jomabs.v1i4.2286
Published: Jul 15, 2024

Abstract:

Purpose: This study aims to prioritize the development of Zains using the Analytical Hierarchy Process (AHP).

Research Methodology: focusing on the key factors influencing development priorities, and combines qualitative data from a Focus Group Discussion (FGD) with the Board of Directors (BOD) of CNT and quantitative data from digital surveys. Qualitative data provide insights into strategic priorities, challenges, and development goals, while quantitative data obtained through the AHP method determine the relative importance of various criteria and alternatives. This study identifies the key criteria for product development, including market demand, financial impact, technological relevance, operational efficiency, compliance, and security. Affinity Diagrams and TOWS Matrix were used to analyze qualitative data from the FGD. The proposed alternatives include mobile application feature enhancements, AI-powered financial insights integration, and enhanced security features.The AHP results indicate that the integration of AI-powered financial insights is the primary alternative in the Zains development roadmap.

Results: These findings provide insights for CNT to optimize the development of Zains and to maintain their relevance and competitiveness in the SaaS market. These recommendations are beneficial for other SaaS providers facing similar challenges.

Keywords:
1. Zains
2. SaaS
3. ERP
4. AHP
Authors:
1 . Yandri Marliansyah Effendi
Institut Teknologi Bandung, Indonesia
2 . Manahan Parlindungan Saragih Siallagan
Institut Teknologi Bandung, Indonesia
View PDF
How to Cite
Effendi, Y. M., & Siallagan, M. P. S. (2024). Prioritizing the product development roadmap of Zains SAAS using Analytical Hierarchy Process (AHP). Journal of Multidisciplinary Academic Business Studies, 1(4), 725–745. https://doi.org/10.35912/jomabs.v1i4.2286
Download Citation
  1. Endnote/Zotero/Mendeley (RIS)
  2. BibTeX

Downloads

Download data is not yet available.
Issue & Section
Vol. 1 No. 4 (2024): August
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

References

    Abusaeed, S., Khan, S. U. R., & Mashkoor, A. (2023). A Fuzzy AHP-based approach for prioritization of cost overhead factors in agile software development. Applied Soft Computing, 133, 109977.

    Brassard, M., & Ritter, D. (1994). The memory jogger II: A pocket guide of tools for continuous improvement & effective planning: Goal/Qpc.

    Christensen, C. M. (2013). The innovator's dilemma: when new technologies cause great firms to fail: Harvard Business Review Press.

    Cooper, R. G., Edgett, S. J., & Kleinschmidt, E. J. (2001). Portfolio management for new products.

    Davenport, T. H. (1998). Putting the enterprise into the enterprise system. Harvard Business Review, 76(4), 121-131.

    Dionysopoulou, P. (2020). Agritourism entrepreneurship in Greece: policy framework, inhibitory factors and a roadmap for further development. Journal of Sustainable Tourism and Entrepreneurship, 2(1), 1-13.

    Goepel, K. D. (2018). Implementation of an online software tool for the analytic hierarchy process (AHP-OS). International journal of the analytic hierarchy process, 10(3).

    Gorchels, L. (2006). The product manager's handbook. (No Title).

    Khan, M. A., Parveen, A., & Sadiq, M. (2014). A method for the selection of software development life cycle models using analytic hierarchy process. Paper presented at the 2014 International Conference on Issues and Challenges in Intelligent Computing Techniques (ICICT).

    Krueger, R. A. (2014). Focus groups: A practical guide for applied research: Sage publications.

    Lallmahamood, M. (2007). An Examination of Individual's Perceived Security and Privacy of the Internet in Malaysia and the Influence of this on their Intention to Use E-commerce: Using an Extension of the Technology Acceptance Model. Journal of Internet Banking and Commerce, 12(3), 1.

    Liang, T. P., You, J. J., & Liu, C. C. (2010). A resource?based perspective on information technology and firm performance: a meta analysis. Industrial Management & Data Systems, 110(8), 1138-1158.

    Mell, P., & Grance, T. (2011). The NIST definition of cloud computing.

    Mohamed, G. A., & Farahat, E. R. H. (2019). Enterprise Resource Planning system and its impact on tourism companies' operational performance. Journal of Sustainable Tourism and Entrepreneurship, 1(1), 69-85.

    Octavianus, R., & Mursanto, P. (2018). The analysis of critical success factor ranking for software development and implementation project using AHP. Paper presented at the 2018 International Conference on Advanced Computer Science and Information Systems (ICACSIS).

    Oracle. (n.d.). What is AI in Finance? Retrieved from https://www.oracle.com/id/erp/ai-financials/what-is-ai-in-finance/

    Pichler, R. (2022). Strategize: product strategy and product roadmap practices for the digital age (Vol. 2): Pichler Consulting.

    Resopijani, A., & Neonbeni, Y. B. (2024). Ethical violation by the Chairman of the Constitutional Court against Indonesian law and democracy. Journal of Multidisciplinary Academic Business Studies, 1(3), 401-408.

    Saaty, T. L. (2008). Decision making with the analytic hierarchy process. International journal of services sciences, 1(1), 83-98.

    Saaty, T. L., & Vargas, L. G. (2012). Models, Methods, Concepts & Applications of the Analytic Hierarchy Process: Springer Nature.

    Weihrich, H. (1982). The TOWS matrix—A tool for situational analysis. Long range planning, 15(2), 54-66.

    Zairina, S., Wibisono, C., Ngaliman, N., Indrayani, I., & Satriawan, B. (2023). The influence of product quality, prices, and promotions on buyer decisions in the Small and Medium industry handicrafts of Tanjungpinang City. Journal of Multidisciplinary Academic Business Studies, 1(1), 13-25.

  1. Abusaeed, S., Khan, S. U. R., & Mashkoor, A. (2023). A Fuzzy AHP-based approach for prioritization of cost overhead factors in agile software development. Applied Soft Computing, 133, 109977.
  2. Brassard, M., & Ritter, D. (1994). The memory jogger II: A pocket guide of tools for continuous improvement & effective planning: Goal/Qpc.
  3. Christensen, C. M. (2013). The innovator's dilemma: when new technologies cause great firms to fail: Harvard Business Review Press.
  4. Cooper, R. G., Edgett, S. J., & Kleinschmidt, E. J. (2001). Portfolio management for new products.
  5. Davenport, T. H. (1998). Putting the enterprise into the enterprise system. Harvard Business Review, 76(4), 121-131.
  6. Dionysopoulou, P. (2020). Agritourism entrepreneurship in Greece: policy framework, inhibitory factors and a roadmap for further development. Journal of Sustainable Tourism and Entrepreneurship, 2(1), 1-13.
  7. Goepel, K. D. (2018). Implementation of an online software tool for the analytic hierarchy process (AHP-OS). International journal of the analytic hierarchy process, 10(3).
  8. Gorchels, L. (2006). The product manager's handbook. (No Title).
  9. Khan, M. A., Parveen, A., & Sadiq, M. (2014). A method for the selection of software development life cycle models using analytic hierarchy process. Paper presented at the 2014 International Conference on Issues and Challenges in Intelligent Computing Techniques (ICICT).
  10. Krueger, R. A. (2014). Focus groups: A practical guide for applied research: Sage publications.
  11. Lallmahamood, M. (2007). An Examination of Individual's Perceived Security and Privacy of the Internet in Malaysia and the Influence of this on their Intention to Use E-commerce: Using an Extension of the Technology Acceptance Model. Journal of Internet Banking and Commerce, 12(3), 1.
  12. Liang, T. P., You, J. J., & Liu, C. C. (2010). A resource?based perspective on information technology and firm performance: a meta analysis. Industrial Management & Data Systems, 110(8), 1138-1158.
  13. Mell, P., & Grance, T. (2011). The NIST definition of cloud computing.
  14. Mohamed, G. A., & Farahat, E. R. H. (2019). Enterprise Resource Planning system and its impact on tourism companies' operational performance. Journal of Sustainable Tourism and Entrepreneurship, 1(1), 69-85.
  15. Octavianus, R., & Mursanto, P. (2018). The analysis of critical success factor ranking for software development and implementation project using AHP. Paper presented at the 2018 International Conference on Advanced Computer Science and Information Systems (ICACSIS).
  16. Oracle. (n.d.). What is AI in Finance? Retrieved from https://www.oracle.com/id/erp/ai-financials/what-is-ai-in-finance/
  17. Pichler, R. (2022). Strategize: product strategy and product roadmap practices for the digital age (Vol. 2): Pichler Consulting.
  18. Resopijani, A., & Neonbeni, Y. B. (2024). Ethical violation by the Chairman of the Constitutional Court against Indonesian law and democracy. Journal of Multidisciplinary Academic Business Studies, 1(3), 401-408.
  19. Saaty, T. L. (2008). Decision making with the analytic hierarchy process. International journal of services sciences, 1(1), 83-98.
  20. Saaty, T. L., & Vargas, L. G. (2012). Models, Methods, Concepts & Applications of the Analytic Hierarchy Process: Springer Nature.
  21. Weihrich, H. (1982). The TOWS matrix—A tool for situational analysis. Long range planning, 15(2), 54-66.
  22. Zairina, S., Wibisono, C., Ngaliman, N., Indrayani, I., & Satriawan, B. (2023). The influence of product quality, prices, and promotions on buyer decisions in the Small and Medium industry handicrafts of Tanjungpinang City. Journal of Multidisciplinary Academic Business Studies, 1(1), 13-25.