Implementation of Bali Provincial Regulation No. 5 of 2020 on Balinese Cultural Tourism Standards in Cemagi Village, Badung Regency

https://doi.org/10.35912/jomabs.v3i1.3735
Published: Nov 12, 2025

Abstract:

Purpose: This study aims to analyze the implementation of Bali Provincial Regulation No. 5 of 2020 concerning the Standards for the Implementation of Balinese Cultural Tourism in Cemagi Tourism Village, Badung Regency, and to identify key challenges that hinder its effective execution.

Methodology/approach: The research employs a qualitative case study approach involving in-depth interviews, observations, document analysis, and purposive sampling of stakeholders, including tourism village managers, local guides, educators, and community members. Data were analyzed through condensation, display, and conclusion-drawing techniques to obtain a comprehensive understanding of policy implementation.

Results/findings: The findings indicate that although the regulation has been partially implemented, several critical issues persist. Cultural-based accommodation facilities do not fully comply with the standards mandated by the regulation. Coordination among implementing agencies remains weak, and communication between government and local communities is inconsistent. Additional challenges include land-use conversion, insufficient public facilities such as parking areas, and limited human resource capacity, particularly the lack of trained and registered local tour guides.

Conclusion: The implementation of the regulation in Cemagi Village has not yet met expectations, primarily due to gaps in cultural accommodation management, inadequate coordination, and resource limitations. Strengthening institutional collaboration, enhancing human resource quality, and improving village infrastructure are essential to achieving the regulation’s objectives.

Limitations: This study focuses solely on Cemagi Tourism Village and does not generalize to all tourism villages in Bali. Findings are based on qualitative data and may not capture broader regional variations.

Contribution: The study provides empirical insights into policy implementation challenges in cultural-based tourism villages and offers recommendations to support more sustainable and culturally aligned tourism governance in Bali.

Keywords:
1. Accommodation Management Challenges
2. Bali Cultural Tourism
3. Cemagi Tourism Village
4. Implementation of Regional Regulation
5. Sustainable Tourism
Authors:
1 . Cokorda Putra Indrayana
Universitas 17 Agustus Surabaya, Jawa Timur, Indonesia
2 . V. Rudy Handoko
Universitas 17 Agustus Surabaya, Jawa Timur, Indonesia
3 . Gede Wirata
Universitas Ngurah Rai, Denpasar, Bali, Indonesia
View PDF
How to Cite
Indrayana, C. P., Handoko, V. R., & Wirata, G. (2025). Implementation of Bali Provincial Regulation No. 5 of 2020 on Balinese Cultural Tourism Standards in Cemagi Village, Badung Regency. Journal of Multidisciplinary Academic Business Studies, 3(1), 37–45. https://doi.org/10.35912/jomabs.v3i1.3735
Download Citation
  1. Endnote/Zotero/Mendeley (RIS)
  2. BibTeX

Downloads

Download data is not yet available.
Issue & Section
Vol. 3 No. 1 (2025): November
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

References

    Adnyani, K. S., Parwati, N. P. E., & Dantes, K. F. (2025). Between Culture and Regulations for Women Workers in the Tourism Future. Jurnal Sutasoma, 3(2), 24-35.

    Astuti, N. N. S., Virginiya, P. T., Bagiastuti, N. K., & Septevany, E. (2024). The future of green tourism in Bali: Challenges and opportunities. Journal of Applied Sciences in Travel and Hospitality, 7(2), 178-195. doi:http://dx.doi.org/10.31940/jasth.v7i2.178-195

    Dharma, I. G. M. S., & Sukma, D. P. (2024). Penerapan Asas Kelestarian dan Keberlanjutan Untuk Mewujudkan Pariwisata Bali yang Berwawasan Lingkungan. Causa: Jurnal Hukum dan Kewarganegaraan, 8(4), 1-13. doi:https://doi.org/10.3783/causa.v8i4.7416

    Diwyarthi, N. D. M. S., Setiawati, R., Pratama, I. W. A., Cahya, D. L., & Daroini, M. (2024). Analysis of Cultural Tourism Development, Accessibility, and Community Involvement on the Attractiveness of Tourism Destinations in Bali. West Science Interdisciplinary Studies, 2(11), 2158-2169. doi:https://doi.org/10.58812/wsis.v2i11.1447

    Hanita, M., Bangso, F. D., & Aprian, M. (2024). Beyond Attraction: Unveiling Bali's Cultural Community's Role in Bolstering Tourism Resilience Amidst the COVID-19 Pandemic. Journal of Destination Marketing & Management, 34. doi:https://doi.org/10.1016/j.jdmm.2024.100953

    Junaid, I. (2023). Tantangan dan Strategi Pengelolaan Desa Wisata: Perspektif Peserta Pelatihan Pariwisata. Journal of Mandalika Review, 2(2), 1-14. doi:https://doi.org/10.55701/mandalika.v2i2.87

    Kartika, I. M., Sujana, I. G., & Jehapu, A. (2020). Pengaruh Perkembangan Pariwisata Terhadap Perubahan Alih Fungsi Lahan di Desa Canggu Kecamatan Kuta Utara Kabupaten Badung. Widya Accarya, 11(1), 51-62. doi:https://doi.org/10.46650/wa.11.1.834.51-62

    Kerti, M. N. L., Effendy, K., Fitriati, R., & Faisal, F. (2025). Collaborative Governance of Tourism Policy of Bali Province, Policy Study based on Local Wisdom Sad Kerthi. Jurnal Manajemen Pelayanan Publik, 9(3), 774-787. doi:https://doi.org/10.24198/jmpp.v9i3.65333

    Laksmi, P. A. S., & Saputra, K. A. K. (2025). Sustainable Development Goals (SDGs), Tourism, and Sustainability in Bali. Journal of Tourism Economics and Policy, 5(3), 552-563. doi:https://doi.org/10.38142/jtep.v5i3.1514

    Munthe, R. J. Y., Winaya, I. K., & Prabawati, N. P. A. (2023). Strategi Pemerintah Desa dalam Pengembangan Desa Wisata di Desa Tista, Kecamatan Kerambitan, Kabupaten Tabanan. Ethics and Law Journal: Business and Notary, 1(3), 170-179. doi:https://doi.org/10.61292/eljbn.v1i3.67

    Nurita, W., & Santika, I. D. A. D. M. (2022). The Local Wisdom ‘Tri Hita Karana’Implementation for Sustainable Tourism. Proceedings of International Seminar on Translation, Applied Linguistics, Literature, and Cultural Studies, 1(1), 76-83. doi:https://doi.org/10.33633/str.v3i1.7602

    Okdamaiyanti, Y., Isabella, R. K., & Angelia, N. (2025). Implementasi Kebijakan Pengembangan Daerah Wisata oleh Pemerintah Kabupaten Karo (Studi Deskriptif Terhadap Wisata Danau Lau Kawar). Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM), 7(2), 179-185. doi:https://doi.org/10.31289/jipikom.v7i2.6070

    Putra, I. P. S. W., & Yuni, L. K. H. K. (2023). Dampak Pengembangan Daya Tarik Wisata Pura Taman Ayun Terhadap Sosial Budaya Masyarakat Lokal di Kabupaten Badung Bali. Jurnal Daya Tarik Wisata, 5(2), 18-24.

    Rosalina, P. D., Dupre, K., Wang, Y., Putra, I. N. D., & Jin, X. (2023). Rural Tourism Resource Management Strategies: A Case Study of Two Tourism Villages in Bali. Tourism Management Perspectives, 49, 1-15. doi:https://doi.org/10.1016/j.tmp.2023.101194

    Sazali, H., Matondang, A. R., Zuhriah, Z., & Hadipramana, J. (2025). Cultural Awareness and Government Support as Determinants of Tourism Village Sustainability: Evidence from Bali. Jurnal Ilmiah Peuradeun, 13(3), 1775-1804. doi:https://doi.org/10.26811/peuradeun.v13i3.1771

    Seraphin, H., Sheeran, P., & Pilato, M. (2018). Over-Tourism and the Fall of Venice as a Destination. Journal of Destination Marketing & Management, 9, 374-376. doi:https://doi.org/10.1016/j.jdmm.2018.01.011

    Shahparan, M., & Odilov, A. (2024). Developing Factors Capacity Building: For the Tourism Industry. Adpebi International Journal of Multidisciplinary Sciences, 3(2), 140-147. doi:https://doi.org/10.54099/aijms.v3i2.1027

    Sibrijns, G. R., & Vanneste, D. (2021). Managing Overtourism in Collaboration: The Case of ‘From Capital City to Court City’, a Tourism Redistribution Policy Project between Amsterdam and The Hague. Journal of Destination Marketing & Management, 20. doi:https://doi.org/10.1016/j.jdmm.2021.100569

    Sitohang, L. L., Oktaviona, E. R., Fa’addihillah, C. W., Alfi, W., Yuviansyah, F. A., & Hanifah, D. F. (2024). Peran Pemandu Wisata dalam Pengembangan Keberlanjutan Pariwisata Pasar Seni Ubud, Bali. Khasanah Ilmu-Jurnal Pariwisata dan Budaya, 15(2), 144-153. doi:https://doi.org/10.31294/khi.v15i2.20441

    Subrata, K. D. A. P., Triyuni, N. N., & Septevany, E. (2025). Sustainable Tourism through the Tri Hita Karana Concept. ASEAN Journal on Hospitality and Tourism, 23(1), 66-78. doi:https://doi.org/10.5614/ajht.2025.23.1.05

    Sutawa, G. K. (2012). Issues on Bali Tourism Development and Community Empowerment to Support Sustainable Tourism Development. Procedia Economics and Finance, 4, 413-422. doi:https://doi.org/10.1016/S2212-5671(12)00356-5

    Utama, I. P. R. S. (2025). Realizing a High-Quality and Locally-Wise Global Tourism Business in Bali Based on Bali Provincial Regulation No. 5 of 2020. Jurnal Indonesia Sosial Sains, 6(7), 2448-2359. doi:https://doi.org/10.59141/jiss.v6i7.1804

    Van Meter, D. S., & Van Horn, C. E. (1975). The Policy Implementation Process: A Conceptual Framework. Administration & Society, 6(4), 445-488. doi:https://doi.org/10.1177/009539977500600404

    Wasudawan, K., & Weissmann, M. A. (2025). Over?Tourism: A Review and Research Agenda. Global Business and Organizational Excellence, 1-19. doi:https://doi.org/10.1002/joe.70007

    Yanti, A. A. I. E. K., & Dewi, A. A. I. A. A. (2023). Penyelenggaraan Desa Wisata Perspektif Pemajuan Budaya Bali. Kertha Semaya: Journal Ilmu Hukum, 11(6), 1362-1372. doi:https://doi.org/10.24843/KS.2023.v11.i06.p11

  1. Adnyani, K. S., Parwati, N. P. E., & Dantes, K. F. (2025). Between Culture and Regulations for Women Workers in the Tourism Future. Jurnal Sutasoma, 3(2), 24-35.
  2. Astuti, N. N. S., Virginiya, P. T., Bagiastuti, N. K., & Septevany, E. (2024). The future of green tourism in Bali: Challenges and opportunities. Journal of Applied Sciences in Travel and Hospitality, 7(2), 178-195. doi:http://dx.doi.org/10.31940/jasth.v7i2.178-195
  3. Dharma, I. G. M. S., & Sukma, D. P. (2024). Penerapan Asas Kelestarian dan Keberlanjutan Untuk Mewujudkan Pariwisata Bali yang Berwawasan Lingkungan. Causa: Jurnal Hukum dan Kewarganegaraan, 8(4), 1-13. doi:https://doi.org/10.3783/causa.v8i4.7416
  4. Diwyarthi, N. D. M. S., Setiawati, R., Pratama, I. W. A., Cahya, D. L., & Daroini, M. (2024). Analysis of Cultural Tourism Development, Accessibility, and Community Involvement on the Attractiveness of Tourism Destinations in Bali. West Science Interdisciplinary Studies, 2(11), 2158-2169. doi:https://doi.org/10.58812/wsis.v2i11.1447
  5. Hanita, M., Bangso, F. D., & Aprian, M. (2024). Beyond Attraction: Unveiling Bali's Cultural Community's Role in Bolstering Tourism Resilience Amidst the COVID-19 Pandemic. Journal of Destination Marketing & Management, 34. doi:https://doi.org/10.1016/j.jdmm.2024.100953
  6. Junaid, I. (2023). Tantangan dan Strategi Pengelolaan Desa Wisata: Perspektif Peserta Pelatihan Pariwisata. Journal of Mandalika Review, 2(2), 1-14. doi:https://doi.org/10.55701/mandalika.v2i2.87
  7. Kartika, I. M., Sujana, I. G., & Jehapu, A. (2020). Pengaruh Perkembangan Pariwisata Terhadap Perubahan Alih Fungsi Lahan di Desa Canggu Kecamatan Kuta Utara Kabupaten Badung. Widya Accarya, 11(1), 51-62. doi:https://doi.org/10.46650/wa.11.1.834.51-62
  8. Kerti, M. N. L., Effendy, K., Fitriati, R., & Faisal, F. (2025). Collaborative Governance of Tourism Policy of Bali Province, Policy Study based on Local Wisdom Sad Kerthi. Jurnal Manajemen Pelayanan Publik, 9(3), 774-787. doi:https://doi.org/10.24198/jmpp.v9i3.65333
  9. Laksmi, P. A. S., & Saputra, K. A. K. (2025). Sustainable Development Goals (SDGs), Tourism, and Sustainability in Bali. Journal of Tourism Economics and Policy, 5(3), 552-563. doi:https://doi.org/10.38142/jtep.v5i3.1514
  10. Munthe, R. J. Y., Winaya, I. K., & Prabawati, N. P. A. (2023). Strategi Pemerintah Desa dalam Pengembangan Desa Wisata di Desa Tista, Kecamatan Kerambitan, Kabupaten Tabanan. Ethics and Law Journal: Business and Notary, 1(3), 170-179. doi:https://doi.org/10.61292/eljbn.v1i3.67
  11. Nurita, W., & Santika, I. D. A. D. M. (2022). The Local Wisdom ‘Tri Hita Karana’Implementation for Sustainable Tourism. Proceedings of International Seminar on Translation, Applied Linguistics, Literature, and Cultural Studies, 1(1), 76-83. doi:https://doi.org/10.33633/str.v3i1.7602
  12. Okdamaiyanti, Y., Isabella, R. K., & Angelia, N. (2025). Implementasi Kebijakan Pengembangan Daerah Wisata oleh Pemerintah Kabupaten Karo (Studi Deskriptif Terhadap Wisata Danau Lau Kawar). Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM), 7(2), 179-185. doi:https://doi.org/10.31289/jipikom.v7i2.6070
  13. Putra, I. P. S. W., & Yuni, L. K. H. K. (2023). Dampak Pengembangan Daya Tarik Wisata Pura Taman Ayun Terhadap Sosial Budaya Masyarakat Lokal di Kabupaten Badung Bali. Jurnal Daya Tarik Wisata, 5(2), 18-24.
  14. Rosalina, P. D., Dupre, K., Wang, Y., Putra, I. N. D., & Jin, X. (2023). Rural Tourism Resource Management Strategies: A Case Study of Two Tourism Villages in Bali. Tourism Management Perspectives, 49, 1-15. doi:https://doi.org/10.1016/j.tmp.2023.101194
  15. Sazali, H., Matondang, A. R., Zuhriah, Z., & Hadipramana, J. (2025). Cultural Awareness and Government Support as Determinants of Tourism Village Sustainability: Evidence from Bali. Jurnal Ilmiah Peuradeun, 13(3), 1775-1804. doi:https://doi.org/10.26811/peuradeun.v13i3.1771
  16. Seraphin, H., Sheeran, P., & Pilato, M. (2018). Over-Tourism and the Fall of Venice as a Destination. Journal of Destination Marketing & Management, 9, 374-376. doi:https://doi.org/10.1016/j.jdmm.2018.01.011
  17. Shahparan, M., & Odilov, A. (2024). Developing Factors Capacity Building: For the Tourism Industry. Adpebi International Journal of Multidisciplinary Sciences, 3(2), 140-147. doi:https://doi.org/10.54099/aijms.v3i2.1027
  18. Sibrijns, G. R., & Vanneste, D. (2021). Managing Overtourism in Collaboration: The Case of ‘From Capital City to Court City’, a Tourism Redistribution Policy Project between Amsterdam and The Hague. Journal of Destination Marketing & Management, 20. doi:https://doi.org/10.1016/j.jdmm.2021.100569
  19. Sitohang, L. L., Oktaviona, E. R., Fa’addihillah, C. W., Alfi, W., Yuviansyah, F. A., & Hanifah, D. F. (2024). Peran Pemandu Wisata dalam Pengembangan Keberlanjutan Pariwisata Pasar Seni Ubud, Bali. Khasanah Ilmu-Jurnal Pariwisata dan Budaya, 15(2), 144-153. doi:https://doi.org/10.31294/khi.v15i2.20441
  20. Subrata, K. D. A. P., Triyuni, N. N., & Septevany, E. (2025). Sustainable Tourism through the Tri Hita Karana Concept. ASEAN Journal on Hospitality and Tourism, 23(1), 66-78. doi:https://doi.org/10.5614/ajht.2025.23.1.05
  21. Sutawa, G. K. (2012). Issues on Bali Tourism Development and Community Empowerment to Support Sustainable Tourism Development. Procedia Economics and Finance, 4, 413-422. doi:https://doi.org/10.1016/S2212-5671(12)00356-5
  22. Utama, I. P. R. S. (2025). Realizing a High-Quality and Locally-Wise Global Tourism Business in Bali Based on Bali Provincial Regulation No. 5 of 2020. Jurnal Indonesia Sosial Sains, 6(7), 2448-2359. doi:https://doi.org/10.59141/jiss.v6i7.1804
  23. Van Meter, D. S., & Van Horn, C. E. (1975). The Policy Implementation Process: A Conceptual Framework. Administration & Society, 6(4), 445-488. doi:https://doi.org/10.1177/009539977500600404
  24. Wasudawan, K., & Weissmann, M. A. (2025). Over?Tourism: A Review and Research Agenda. Global Business and Organizational Excellence, 1-19. doi:https://doi.org/10.1002/joe.70007
  25. Yanti, A. A. I. E. K., & Dewi, A. A. I. A. A. (2023). Penyelenggaraan Desa Wisata Perspektif Pemajuan Budaya Bali. Kertha Semaya: Journal Ilmu Hukum, 11(6), 1362-1372. doi:https://doi.org/10.24843/KS.2023.v11.i06.p11