https://goodwoodpub.com/index.php/JoMABS/issue/feed 2026-02-05T14:47:13+07:00 Admin admin@goodwoodpub.com Open Journal Systems <p align="justify">Journal of Multidisciplinary Academic Business Studies Published by Goodwood Publishing, Journal of Multidisciplinary Academic Business Studies is an online peer-reviewed, open access scholarly journal, which publishes critical and original analysis from researchers and academic practitioners on various business issues. Journal of Multidisciplinary Academic Business Studies welcomes high-quality manuscripts covering original research articles, review articles, book reviews, case reports, and discussions aimed at advancing both theoretical and practical development on areas business</p> https://goodwoodpub.com/index.php/JoMABS/article/view/3870 2026-01-29T10:52:56+07:00 Toni Wijaya toni.wijaya@fisip.unila.ac.id Hartoyo Hartoyo toni.wijaya@fisip.unila.ac.id Cory Wardani toni.wijaya@fisip.unila.ac.id

<p><strong>Purpose:</strong> This research uses a comparative qualitative analysis of Instagram posts published between January and May 2025. This study applies Situated Data Analysis to understand how social media content is shaped by platform logics, actors, and audience expectations. The content categories, visual styles, narratives, and thematic emphasis were analyzed.</p> <p><strong>Research methodology:</strong> This study uses a comparative qualitative analysis of Instagram posts published between January and May 2025. This study applies Situated Data Analysis to understand how social media content is shaped by platform logics, actors, and audience expectations. The content categories, visual styles, narratives, and thematic emphasis were analyzed.</p> <p><strong>Results:</strong> Significant differences were found between the two accounts. While @lampuung serves as an institutional promoter with comprehensive destination coverage, @portraitlampung acts as a curator focusing on emotionally resonant and aesthetically optimized content. Nature, marine, culinary, and recreational tourism dominate because of their visual appeal and algorithmic compatibility, whereas cultural, health, sports, and ecotourism receive limited attention.</p> <p><strong>Conclusions:</strong> The study concludes that Instagram content visibility is influenced by platform affordances and curatorial power, reflecting distinct actor positions and engagement strategies on the platform. Destination marketing strategies should go beyond aesthetic optimization and focus on narrative-driven representations that integrate culture and sustainable tourism.</p> <p><strong>Limitations:</strong> The study analyzed posts only between January and May 2025 and focused on two Lampung-based accounts, which may not represent broader tourism content across different regions or countries.</p> <p><strong>Contribution:</strong> Theoretical: This study extends the Situated Data Analysis to tourism content research. Empirical: Demonstrates how digital visibility is shaped by platform affordances and curatorial power. Practical: Tourism marketing strategies should prioritize cultural and sustainable tourism in digital promotion.</p>

2026-02-05T00:00:00+07:00 Copyright (c) 2026 Journal of Multidisciplinary Academic Business Studies https://goodwoodpub.com/index.php/JoMABS/article/view/3884 2026-02-03T10:48:06+07:00 Misran Hadi misranhadi@umitra.ac.id Armalia Reny WA armalia.reni@umitra.ac.id Hasbullah Hasbullah hasbullah@umitra.ac.id Andi Surya andi.surya64@gmail.com Desmon Desmon desmon@umitra.ac.id Yudhinanto CN yudhi@umitra.ac.id

<p><strong>Purpose: </strong>The purpose of this study is to examine the individual and combined effects of competence, work experience, and the work environment on employee performance, particularly in public sector institutions where service quality and accountability are crucial.<strong><br>Method: </strong>The study utilized a quantitative research design, collecting primary data from all employees of the Way Tenong District Office in West Lampung Regency. A census (saturation sampling) approach was employed, where the entire population was included in the study sample. Hypotheses were tested using multiple linear regression analysis to assess both partial and simultaneous relationships between the variables.</p> <p><strong>Results: </strong>The results indicate that competence, work experience, and the work environment have significant positive effects on employee performance. Additionally, the three variables together explained a substantial portion of the variance in employee performance.</p> <p><strong>Conclusions: </strong>The study concludes that strengthening employee competencies, leveraging work experience, and creating a supportive work environment are key to enhancing employee performance in public sector organizations.</p> <p><strong>Limitations: </strong>The study may have limitations in terms of its focus on a single district office, which may affect the generalizability of the findings to other regions or sectors.</p> <p><strong>Contributions: </strong>This study contributes to the understanding of factors influencing employee performance in the public sector, providing valuable insights for improving the effectiveness of public sector institutions through targeted interventions in competence development, work experience, and work environment improvements.</p>

2026-02-06T00:00:00+07:00 Copyright (c) 2026 Journal of Multidisciplinary Academic Business Studies