Purpose: The article examines innovative indicators of industrial growth reserves. Activation of innovative factors is the most difficult, but the most promising way to increase industrial production. Method: The paper examines the factors of influence of nanoinvestment activities on increasing the efficiency of economic indicators of enterprises of the automotive industry and the classification of investments, methods of assessment in the study of existing problems in the national automotive industry market, as well as methods of analysis based on the presented approaches. Results: The analysis made it possible to identify significant reserves in increasing the level of capacity utilization, increasing labor productivity, modernizing fixed assets, as well as diversifying and increasing the competitiveness of industry.