Purpose: The impetus for this study lies in the pressing need for telecommunication companies to adapt to the rapidly evolving technological landscape and regulatory environment to maintain competitiveness and meet increasing consumer demands.
Method: This study conducted a comprehensive analysis using SWOT analysis, Qualitative Data Analysis, and the Analytical Hierarchy Process (AHP) to determine the best course of action.
Results: This study navigates through the initial stages of identifying the strategic, operational, and financial implications of PT. XYZ Frequency Migration. It delves into the background of Broadband Wireless Access (BWA) technology, the significance of the 3.3 GHz and 10 GHz bands in telecommunications, and the broader context of industry trends necessitating this shift. Methodologically, this research integrates SWOT, stakeholder, qualitative data analysis (QDA), and the Analytical Hierarchy Process (AHP) to provide a holistic understanding of the complexities of migration. This multi-faceted approach facilitates a comprehensive evaluation of the technological, operational, and strategic aspects of migration and offers nuanced insights into the challenges and opportunities inherent in the transition to the 10 GHz band. The study proposes that the convergence of various factors necessitates a strategic realignment that encompasses operational efficiency, technical excellence, financial prudence, regulatory compliance, and customer focus to effectively adapt to the 10 GHz spectrum.
Contributions: This study contributes to the academic and practical understanding of network migration within the telecommunications sector, offering nuanced insights into the complexities of transitioning to higher frequency bands. It provides a framework for other telecommunications entities considering similar migrations, emphasizing the importance of a multifaceted strategic approach to navigating challenges and leveraging opportunities presented by such technological advancements.