Purpose: This study explores the implementation of mindful marketing as a strategic approach to harmonize business objectives with social and environmental values. It focuses on Lingkar Organik, an Indonesian social enterprise, to understand how marketing practices grounded in awareness, ethics, and sustainability contribute to building long-term stakeholder relationships. Research methodology: A qualitative single-case study method was employed, using primary data from in-depth interviews with internal stakeholders and secondary data from documents and digital platforms. Thematic analysis was applied to examine how Lingkar Organik operationalizes mindful marketing across its communication, distribution, and internal organizational practices. Results: The findings reveal that Lingkar Organik adopts mindful marketing through three core pillars: self-awareness, consumer-awareness, and impact-awareness. These are manifested in its storytelling, inclusive product design, and conscious decision-making processes that align with its social mission. However, both internal and external challenges such as digital distractions, workload pressure, and consumers’ price sensitivity limit the consistency of mindful behavior. Conclusions: Mindful marketing serves as a strategic compass for enterprises to navigate market complexities while staying true to ethical values. Its effective practice requires organizational commitment, cultural alignment, and ongoing reflection to create shared value with stakeholders. Limitations: This study is limited to a single case within the Indonesian context, which may constrain the generalizability of its findings to other industries or cultural settings. Additionally, the analysis primarily reflects internal stakeholder perspectives and may not fully capture the diversity of consumer behavior. Contribution: This paper contributes to the evolving discourse on ethical and sustainable marketing by offering a contextualized understanding of mindful marketing practices in emerging economies. It also proposes a practical framework for social enterprises seeking to align marketing strategies with their broader purpose.