Dirham: Journal of Sharia Finance and Economics

Analysis of the marketing strategy of savings products at BMT Nasuha during the Covid-19 pandemic

Linda Nur Fitriyani, Tati Handayani, Lili Puspita Sari — Fri, 15 Aug 2025 00:00:00 +0700

Purpose: This study aims to investigate the marketing strategies that can be applied by BMT Nasuha in marketing their savings products during the covid-19 pandemic.

Research Methodology: This study uses descriptive qualitative research with a case study approach which is carried out by using observation, interviews, literature studies, and documentation techniques.

Results: The results of the study show that the promotions are carried out by BMT Nasuha through social media, such as Instagram, Facebook, and Website. Before the covid-19 pandemic, BMT Nasuha did its marketing activities through recitation or training. The results of the SWOT analysis of BMT Nasuha show the position of quadrant 1, so that BMT Nasuha can take advantage of its internal strengths, namely developing a stable software system to support BMT operations and increase its human resources in achieving increased business growth.

Conclusion: BMT Nasuha should pursue a growth-oriented strategy that exploits internal strengths to capture external opportunities, strengthening liquidity, outreach, and service quality.

Limitations: In this study, it was difficult to give a SWOT questionnaire directly to several research subjects because they had other jobs besides their jobs in BMT Nasuha. So, it could only be entrusted to one of the staff.

Contribution: It is hoped that this research can provide benefits to BMTs throughout Indonesia regarding marketing their savings products, especially for BMTs which are still relatively small.

The influence of individual characteristics and work discipline on the performance of PT employees Bank Syariah Indonesia Palopo Branch

Adil Adil , Marhani Marhani, Imelda Rosa — Fri, 15 Aug 2025 00:00:00 +0700

Purpose: This study examines and analyzes the effects of individual characteristics and work discipline on employee performance at PT Bank Syariah Indonesia (BSI) Tbk Palopo Branch.

Methodology: This study used a quantitative research with a descriptive approach. The population in this study comprised all employees working at PT. Bank Syariah Indonesia(BSI) Tbk Palopo Branch. Thirty-five samples were used in this study amounted to 35 people. The data analysis techniques used were descriptive statistical tests, classical assumption tests, and multiple regression analysis.

Results: The findings reveal that (1) individual characteristics have a positive and significant effect on employee performance; (2) work discipline has a positive and significant effect on employee performance; and (3) both variables simultaneously have a positive and significant effect, contributing 43.20% to performance, while the remaining 56.80% is influenced by other factors not examined in this study.

Conclusions: Employee performance in Islamic banking can be enhanced by strengthening both individual characteristics and work discipline.

Limitations: This study was limited to a single branch with a relatively small sample size, which reduced the generalizability of the results. Only two independent variables were examined, leaving other potential determinants of performance unexamined.

Contribution: This study provides valuable insights into the factors influencing employee performance in the Indonesian banking sector, specifically in the context of Islamic banking. Savings products, especially for BMTs which are still relatively small.

Development of strategy formulation with scenario planning approach case study on Zakat House

Ali Mujianto, Siska Noviaristanti — Fri, 15 Aug 2025 00:00:00 +0700

Purpose: This study aims to provide strategic solutions for Rumah Zakat over the next ten years using a scenario planning approach. It focuses on identifying driving forces, critical uncertainties, and possible future scenarios in the zakat industry, and formulating adaptive strategies.

Research Methodology: A qualitative descriptive design was employed, with data collected through in-depth interviews involving internal and external stakeholders, supported by secondary data. PESTEL and Porter’s Five Forces analyses identified 29 driving forces, which were assessed using an impact/uncertainty matrix and developed into a 2×2 scenario matrix, producing four potential future situations.

Results: Four scenarios were generated: Jumping Frog, Accelerate to Excellence, The Struggle, and Business as Usual as a reference description of the conditions that need to be considered when dealing with uncertain conditions in the future, so that the institution can determine its strategic direction more optimally. Institutions need to consider the implications and options strategies in each scenario to strengthen the ability of today's institutions to deal with various conditions that will arise in the future.

Conclusion: Scenario planning enables Rumah Zakat to anticipate and prepare for various future conditions, reducing risks from environmental uncertainties. Implementing common strategies such as collaborating with government zakat institutions, leveraging CSR funds, fostering talent, digitizing processes, and innovating business models will enhance institutional resilience and competitiveness..

Limitations: The study is limited to a single case, a qualitative data scope, and a small number of expert informants, making generalization cautious.

Contribution: This research contributes to strategic management in Islamic philanthropy by demonstrating the practical application of scenario planning for adaptive and sustainable long-term strategy formulation.

Litigation and non-litigation approaches in Islamic Banking Syariah resolution

Amda Usnaka — Fri, 15 Aug 2025 00:00:00 +0700

Purpose: This study aims to analyze dispute resolution mechanisms in Islamic banking in Indonesia, focusing on mudharabah contract disputes. It examines the role of litigation through the Religious Court and non-litigation through alternative dispute resolution institutions, particularly the National Sharia Arbitration Board (BASYARNAS), in maintaining Sharia compliance and legal certainty.

Research Methodology: This study adopts a normative juridical approach, analyzing statutory regulations such as Law No. 21 of 2008 on Sharia Banking, complemented by a literature review and doctrinal interpretation. A qualitative method is used to assess the legal frameworks and institutional practices in resolving Islamic banking disputes.

Results: Findings indicate that both litigation and non-litigation mechanisms are legally recognized and essential for upholding Sharia principles, ensuring fairness, and fostering trust among stakeholders in Islamic banking. Litigation provides authoritative judicial decisions, whereas non-litigation offers efficiency, confidentiality, and flexibility in resolving disputes.

Conclusions: The dual dispute resolution framework strengthens Islamic banking governance in Indonesia. However, its effectiveness depends on the synergy between financial institutions, regulators, and dispute resolution bodies, as well as the enhancement of institutional capacity and public awareness.

Limitations: This study is limited to legal and institutional analyses without empirical data from case studies, which may restrict insights into real-world challenges and stakeholder perspectives.

Contribution: This study contributes to the discourse on sharia-based dispute resolution by providing recommendations for improving the effectiveness, accessibility, and fairness of both litigation and non-litigation processes in Islamic banking.