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Title or Author: "Linda Nur Fitriyani"

1 article(s) found for: "Linda Nur Fitriyani"

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Analysis of the marketing strategy of savings products at BMT Nasuha during the Covid-19 pandemic

Authors: Linda Nur Fitriyani, Tati Handayani, Lili Puspita Sari
Journal: Dirham: Journal of Sharia Finance and Economics

Purpose: This study aims to investigate the marketing strategies that can be applied by BMT Nasuha in marketing their savings products during the covid-19 pandemic.

Research Methodology: This study uses descriptive qualitative research with a case study...

Published: January 3, 2025