https://goodwoodpub.com/index.php/JoSTE <p align="justify">Issued by Goodwood Publishing, Journal of Sustainable Tourism and Entrepreneurship (JoSTE) is an international, peer-reviewed, and scholarly journal aimed at being a platform for interdisciplinary researchers across the globe to develop and advance both theory and practice of tourism and entrepreneurship. JoSTE welcomes all well-developed papers exploring areas of tourism and entrepreneurship including papers in areas that may not directly be tourism and entrepreneurship based but concerning a topic of interest in the field of tourism and entrepreneurship, such as economics, marketing, business, management, sociology and statistics.</p> Goodwood Publishing en-US Journal of Sustainable Tourism and Entrepreneurship 2714-6480 <p>Authors who publish with this journal agree to the following terms:</p> <ol> <li class="show">Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a&nbsp;<a href="http://creativecommons.org/licenses/by-sa/4.0/" target="_blank" rel="noopener">Creative Commons Attribution License (CC BY-SA 4.0)</a>&nbsp;that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.</li> <li class="show">Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.</li> <li class="show">Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.</li> </ol> https://goodwoodpub.com/index.php/JoSTE/article/view/1871 <p><strong>Purpose:</strong> In developing countries, such as Zimbabwe, the nexus between green innovation and sustainable economic development has not been thoroughly investigated. To fill this gap, this study examined the role of green innovation in promoting sustainable economic development in Gweru and Zimbabwe.</p> <p><strong>Research Methodology:</strong> Interpretivist philosophy underpinned qualitative data collection through a multi-case study method and thematic analysis approaches. Fifteen purposively and conveniently sampled participants participated in face-to-face interviews and focus-group discussions.</p> <p><strong>Results</strong><strong>:</strong> The study’s findings revealed that green innovation was a precursor to sustainable economic development through the reduction of carbon emissions and climate change, supply of clean energy, and increasing agricultural production, all of which enable employment generation and improved standards of living.</p> <p><strong>Limitations:</strong> This study was limited to only green solar entrepreneurs in Gweru City, and other cities were not covered. The study was qualitative; hence, the results cannot be generalized to other cities in the country.</p> <p><strong>Contributions:</strong> This study contributes by expanding the body of knowledge on the green innovation agenda for Small to Medium Enterprises in the solar power systems of Zimbabwe; in addition, the use of protection policies can stimulate friendly environmental businesses in all sectors of the economy.</p> Wilson Mabhanda Copyright (c) 2024 Wilson Mabhanda https://creativecommons.org/licenses/by-sa/4.0 2024-04-04 2024-04-04 4 2 87 103 10.35912/joste.v4i2.1871