Purpose: The COVID-19 global pandemic has caused an unprecedented socio-economic impact. It has also raised our awareness of the role sustainability needs to play in our economic activities. This study investigated how sustainable tourism has contributed to economic growth in...

Abstract

Purpose: This study aimed to explore how economic aspects of marine tourism influence the sustainable livelihoods of communities in Mombasa County, Kenya.

Methodology/approach: The study was conducted in Mombasa County,...

Purpose: This study investigates the effects of socio-cultural conservation strategies on sustainable tourism development in communal group ranches in Laikipia County, Kenya. This study examines how social inclusion, cultural preservation, local entrepreneurship, and product...

Purpose: This study examines how beach attributes influence preferences among resident recreationists in Mombasa County, Kenya, and explores how recreationists' characteristics moderate these preferences.

Methodology/approach: A survey of 77 frequent...

Purpose: This study examines how sustainability practices influence tourists' propensity to spend more time and extend their stay.

Research Methodology:  The study involved 114 tour firms and 342 tourists in Nairobi City County, Kenya. Tour operators'...