HADIWIJAYA, H.; YUSTINI, T. Analysis of consumer preferences towards digital marketing and its implications on the competitive advantage of SMEs in Banyuasin Regency. Annals of Human Resource Management Research, [S. l.], v. 3, n. 2, p. 83–96, 2024. DOI: 10.35912/ahrmr.v3i2.1838. Disponível em: https://goodwoodpub.com/index.php/ahrmr/article/view/1838. Acesso em: 3 aug. 2025.