LADY, L.; HEFRI ARIYANTO, H.; OLIVIA, C. Platform Trust, e-WOM, and Gen Z Purchase Intention: Mediating Role of Retailer Trust. Annals of Management and Organization Research, [S. l.], v. 7, n. 4, p. 557–570, 2026. DOI: 10.35912/amor.v7i4.3854. Disponível em: https://goodwoodpub.com/index.php/amor/article/view/3854. Acesso em: 6 may. 2026.