MD. ABDULLAH AL JAMIL; SK SHAKIL AHMED, S. S. A.; MD. AZMIR HOSSAIN. Impact of Mobile Marketing on Brand Loyalty Towards Gen Z in Bangladesh: Evidence from BKash. Annals of Management and Organization Research, [S. l.], v. 7, n. 4, p. 589–608, 2026. DOI: 10.35912/amor.v7i4.4010. Disponível em: https://goodwoodpub.com/index.php/amor/article/view/4010. Acesso em: 23 may. 2026.