Md. Abdullah Al Jamil, Sk Shakil Ahmed SSA, Md. Azmir Hossain. Impact of Mobile Marketing on Brand Loyalty Towards Gen Z in Bangladesh: Evidence from BKash. Annals of Management and Organization Research [Internet]. 2026 May 19 [cited 2026 May 23];7(4):589-608. Available from: https://goodwoodpub.com/index.php/amor/article/view/4010