Prioritizing the product development roadmap of Zains SAAS using Analytical Hierarchy Process (AHP)

https://doi.org/10.35912/ijamis.v1i2.3042
Published: Jun 11, 2025

Abstract:

Purpose: This study aims to prioritize the development of Zains using the Analytical Hierarchy Process (AHP).

Research Methodology: This study combines FGD and survey data to prioritize Zains’ development using AHP. Key criteria include market demand, financial impact, technology, efficiency, compliance, and security. AI-powered financial insights are identified as the top development priority.

Results: These findings provide insights for CNT to optimize the development of Zains and to maintain their relevance and competitiveness in the SaaS market. These recommendations are beneficial for other SaaS providers facing similar challenges.

Conclusion: The study concludes that AI-powered financial insights represent the most strategically valuable development path for Zains, aligning with both market needs and internal strategic goals. Prioritizing this alternative will strengthen Zains’ position in the competitive SaaS industry and enhance its value proposition to users.

Limitation: This study is limited to the perspectives of internal stakeholders within CNT and may not fully capture customer preferences or external market dynamics. Future research should incorporate customer-based evaluation and long-term performance metrics.

Contribution: This research contributes to strategic decision-making in product development by integrating AHP with qualitative insights, offering a replicable framework for prioritization in the SaaS sector. It also provides a practical roadmap for Zains and similar platforms aiming to align development initiatives with organizational goals and market trends.

Keywords:
1. AHP
2. ERP
3. SaaS
4. Zains
Authors:
1 . Yandri Marliansyah Effendi
Institut Teknologi Bandung, Jawa Barat, Indonesia
2 . Manahan Parlindungan Saragih Siallagan
Institut Teknologi Bandung, Jawa Barat, Indonesia
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How to Cite
Effendi, Y. M., & Siallagan, M. P. S. (2025). Prioritizing the product development roadmap of Zains SAAS using Analytical Hierarchy Process (AHP). International Journal of Accounting and Management Information Systems, 1(2), 121–141. https://doi.org/10.35912/ijamis.v1i2.3042
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Issue & Section
Vol. 1 No. 2 (2023): August
Articles
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

References

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    Saaty, T. L., & Vargas, L. G. (2012). Models, Methods, Concepts & Applications of the Analytic Hierarchy Process Second Edition. New York: Springer.

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  2. Asianingsih, N. L. N. R., Dewi, N. D. u., & Widnyani, I. A. P. S. (2023). Pengembangan Desa Wisata Berbasis Community Based Tourism (CBT) pada Desa Wisata Air Terjun, Desa Adat Mekar Sari Kabupaten Tabanan. Jurnal Studi Perhotelan dan Pariwisata, 2(1), 23-36. doi:https://doi.org/10.35912/jspp.v2i1.2387
  3. Brassard, M., & Ritter, D. (1994). The Memory Jogger II: A Pocket Guide of Tools for Continuous Improvement and Effective Planning. Massachusetts: GOAL/QPC.
  4. Christensen, C. M. (2015). The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Massachusetts: Harvard Business Review Press.
  5. Cooper, R. G., Edgett, S. J., & Kleinschmidt, E. J. (2001). Portfolio Management for New Product Development: Results of an Industry Practices Study. R&D Management, 31, 361-380. doi:http://dx.doi.org/10.1111/1467-9310.00225
  6. Davenport, T. H. (1998). Putting the Enterprise into the Enterprise System. Harvard Business Review, 76(4), 121-131.
  7. Dionysopoulou, P. (2020). Agritourism Entrepreneurship in Greece: Policy Framework, Inhibitory Factors and a Roadmap for Further Development. Journal of Sustainable Tourism and Entrepreneurship, 2(1), 1-13. doi:https://doi.org/10.35912/joste.v2i1.352
  8. Goepel, K. D. (2018). Implementation of an Online Software Tool for the Analytic Hierarchy Process (AHP-OS). International Journal of the Analytic Hierarchy Process, 10(3), 469-487. doi:https://doi.org/10.13033/ijahp.v10i3.590
  9. Gorchels, L. (2000). The Product Manager's Handbook: The Complete Product Management Resource. Lincolnwood: NTC Business Books.
  10. Habibillah, R., & Hadjri, M. I. (2023). Pengaruh Perkembangan Teknologi di Era Digital bagi Pengembangan Sumber Daya Manusia di Daerah Tertinggal di Indonesia. Jurnal Bisnis dan Pemasaran Digital, 2(2), 115-125. doi:https://doi.org/10.35912/jbpd.v2i2.2600
  11. Khan, M. A., Parveen, A., & Sadiq, M. (2014). A Method for the Selection of Software Development Life Cycle Models Using Analytic Hierarchy Process. International Conference on Issues and Challenges in Intelligent Computing Techniques (ICICT), 534-540. doi:https://doi.org/10.1109/icicict.2014.6781338
  12. Klau, W. W., Fanggidae, A. H. J., Salean, D. Y., & Fanggidae, R. P. C. (2023). Strategi Pengembangan Objek Wisata dalam Upaya Meningkatkan Kunjungan Wisatawan: Studi Pada Objek Wisata Fulan Fehan. Jurnal Studi Perhotelan dan Pariwisata, 1(2), 53-61. doi:https://doi.org/10.35912/jspp.v1i2.2214
  13. Krueger, R. A. (2014). Focus Groups: A Practical Guide for Applied Research. California: SAGE Publications.
  14. Lallmahamood, M. (2007). An Examination of Individual's Perceived Security and Privacy of the Internet in Malaysia and the Influence of this on their Intention to Use E-commerce: Using an Extension of the Technology Acceptance Model. Journal of Internet Banking and Commerce, 12(3), 1-26.
  15. Liang, T. P., You, J. J., & Liu, C. C. (2010). A Resource?Based Perspective on Information Technology and Firm Performance: A Meta Analysis. Industrial Management & Data Systems, 110(8), 1138-1158. doi:https://doi.org/10.1108/02635571011077807
  16. Mell, P., & Grance, T. (2011). The NIST Definition of Cloud Computing. doi:https://doi.org/10.6028/NIST.SP.800-145
  17. Mohamed, G. A., & Farahat, E. R. H. (2019). Enterprise Resource Planning System and its Impact on Tourism Companies' Operational Performance. Journal of Sustainable Tourism and Entrepreneurship, 1(2), 69-85. doi:https://doi.org/10.35912/joste.v1i1.172
  18. Octavianus, R., & Mursanto, P. (2018). The Analysis of Critical Success Factor Ranking for Software Development and Implementation Project Using AHP. International Conference on Advanced Computer Science and Information Systems (ICACSIS), 313-318. doi:https://doi.org/10.1109/ICACSIS.2018.8618147
  19. Oracle. (n.d.). What is AI in Finance?. Retrieved from https://www.oracle.com/id/erp/ai-financials/what-is-ai-in-finance/
  20. Pichler, R. (2022). Strategize: Product Strategy and Product Roadmap Practices for the Digital Age (Vol. 2). United Kingdom: Pichler Consulting.
  21. Putri, S., & Utama, A. A. (2024). Reliability Improvement Process Case Study: PT HMS Tbk. Jurnal Bisnis dan Pemasaran Digital, 3(2), 107-124. doi:https://doi.org/10.35912/jbpd.v3i2.4512
  22. Resopijani, A., & Neonbeni, Y. B. (2024). Ethical violation by the Chairman of the Constitutional Court against Indonesian law and democracy. Journal of Multidisciplinary Academic Business Studies, 1(3), 335-432. doi:https://doi.org/10.35912/jomabs.v1i3.2147
  23. Saaty, T. L. (2008). Decision Making with the Analytic Hierarchy Process. International journal of services sciences, 1(1), 83-98. doi:https://doi.org/10.1504/IJSSCI.2008.017590
  24. Saaty, T. L., & Vargas, L. G. (2012). Models, Methods, Concepts & Applications of the Analytic Hierarchy Process Second Edition. New York: Springer.
  25. Weihrich, H. (1982). The TOWS Matrix - A Tool for Situational Analysis. Long range planning, 15(2), 54-66. doi:https://doi.org/10.1016/0024-6301(82)90120-0
  26. Zairina, S., Wibisono, C., Ngaliman, Indrayani, & Satriawan, B. (2023). The Influence of Product Quality, Prices, and Promotions on Buyer Decisions in the Small and Medium Industry Handicrafts of Tanjungpinang City. Journal of Multidisciplinary Academic Business Studies, 1(1), 13-25. doi:https://doi.org/10.35912/jomabs.v1i1.1778