Evaluation of the performance of crowdfunding sharinghappiness.org in mobilizing the active role of the community to achieve SDGS 1.1

https://doi.org/10.35912/ijamis.v2i1.3046
Published: Jun 11, 2025

Abstract:

Purpose: This study aims to evaluate the effectiveness of SharingHappiness.org, a crowdfunding platform in Indonesia, in mobilizing community participation to support the achievement of SDG 1.1, which focuses on eradicating extreme poverty.

Research methodology: The research employs a qualitative approach using in-depth interviews with five key stakeholders (platform managers, donors, and campaigners), supported by thematic analysis and triangulation. Questionnaires were also distributed to 57 donors and campaigners to strengthen the analysis through mixed data validation.

Results: Findings reveal that donor trust, ease of transaction, transparency, influencer influence, brand awareness, and inclusivity are critical success factors. While SharingHappiness.org has shown commendable performance in these areas, it still lags behind larger platforms such as Kitabisa.com in terms of donation volume, donor base, and campaign success rate. However, SharingHappiness.org demonstrates higher operational efficiency per employee.

Conclusions: The study concludes that strengthening transparency, improving UI/UX, expanding strategic partnerships, and enhancing long-term impact reporting are essential to increasing community participation and aligning better with SDG 1.1 goals.

Limitations: The study is limited by its qualitative scope and focus on a single platform, which may reduce generalizability to other crowdfunding contexts. The quantitative comparison with competitors is based on publicly available data, which may lack full accuracy.

Contribution: This research contributes to the literature on digital philanthropy and SDG implementation in developing countries by providing an evaluative framework for assessing crowdfunding effectiveness in promoting social inclusion and poverty alleviation.

Keywords:
1. Crowdfunding
2. Community Participation
3. SDGs 1.1
4. Extreme Poverty
5. Fundraising Strategies
Authors:
1 . Ratna Lindawati Lubis
Telkom University, Indonesia
2 . Sahidan Sahidan
Telkom University, Indonesia
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How to Cite
Lubis, R. L., & Sahidan, S. (2025). Evaluation of the performance of crowdfunding sharinghappiness.org in mobilizing the active role of the community to achieve SDGS 1.1 . International Journal of Accounting and Management Information Systems, 2(1), 25–34. https://doi.org/10.35912/ijamis.v2i1.3046
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Vol. 2 No. 1 (2024): February
Articles
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References

    References

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    Alamsyah, A., & Nugroho, T. B. A. (2018). Predictive Modelling for Startup and Investor Relationship Based on Crowdfunding Platform Data. Journal of Physics: Conference Series, 971(1), 1-7. doi:https://doi.org/10.1088/1742-6596/971/1/012002

    Asmawati, W. O., & Ramdani, A. (2022). Strategi Fundraising Crowdfunding Untuk Pengembangan Filantropi Sosial di Indonesia (Study Kasus Kitabisa.com). KAIS: Kajian Ilmu Sosial, 3(1), 1-8. doi:https://doi.org/10.24853/kais.3.1.1-8

    Azizah, N., Hasbi, S., & Yetty, F. (2021). Pengaruh Brand Awareness, Transparansi, dan Kepercayaan Terhadap Keputusan Menyalurkan ZIS di Kitabisa.com. Jurnal Ekonomi Syariah Pelita Bangsa, 6(2), 111-125. doi:https://doi.org/10.37366/jespb.v6i02.241

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    Borrero-Domínguez, C., Cordón-Lagares, E., & Hernández-Garrido, R. (2020). Analysis of Success Factors in Crowdfunding Projects Based on Rewards: A Way to Obtain Financing for Socially Committed Projects. Heliyon, 6(4), 1-9. doi:https://doi.org/10.1016/j.heliyon.2020.e03744

    Burtch, G., Ghose, A., & Wattal, S. (2013). An Empirical Examination of the Antecedents and Consequences of Contribution Patterns in Crowd-Funded Markets. Information systems research, 24(3), 499-519. doi:https://doi.org/10.1287/isre.1120.0468

    Creswell, J. W., & Clark, V. L. P. (2017). Designing and Conducting Mixed Methods Research Third Edition. New York: Sage Publications.

    Ferdian, B. B. (2024). The Significance of Brand Positioning to UX Design Business Growth. Jurnal Bisnis dan Pemasaran Digital, 3(2), 125-135. doi:https://doi.org/10.35912/jbpd.v3i2.4513

    Junqueira, M. I. C., & Soetanto, D. (2022). Funding Decisions and the Role of Trust: A Qualitative Study of Reward-Based Crowdfunding in the Creative Industries. Management Decision, 60(8), 2174-2194. doi:https://doi.org/10.1108/MD-08-2020-1095

    Lubis, I. (2018). Taat Hukum Pajak: Praktis dan Mudah Taat Aturan. Jakarta: Mitra Wacana Media.

    Mas’adah, Asngadi, & Hirmantono, A. (2021). Strategi Pemasaran UMKM di Masa Pandemi Covid-19: Studi Kasus UMKM di Kawasan Pondok Pesantren Darul 'Ulum Jombang. Jurnal Bisnis dan Pemasaran Digital, 1(1), 43-48. doi:https://doi.org/10.35912/jbpd.v1i1.452

    Mastrobattista, L., Rico, M. M., & García, J. A. C. (2024). Optimising Textual Analysis in Higher Education Studies Through Computer Assisted Qualitative Data Analysis (CAQDAS) with ATLAS.ti. JOTSE (Journal of Technology and Science Education), 14(2), 622-632. doi:https://doi.org/10.3926/jotse.2516

    Mbowa, H. S., Businge, M. P., Ssemaluulu, P., & Eton, M. (2023). Influence of Social Capital on Small and Medium Enterprises Performance in Wakiso District, Uganda. International Journal of Accounting and Management Information Systems, 1(1), 81-95. doi:https://doi.org/10.35912/ijamis.v1i1.1517

    Mollick, E. (2014). The Dynamics of Crowdfunding: An Exploratory Study. Journal of business venturing, 29(1), 1-16. doi:https://doi.org/10.1016/j.jbusvent.2013.06.005

    Novanda, R. R. (2023). Promotion Effectiveness of Small Scale Enterprises (SMEs) in Indonesian Unicorn Marketplace. International Journal of Accounting and Management Information Systems, 1(1), 33-44. doi:https://doi.org/10.35912/ijamis.v1i1.1467

    Prasetio, A., Rahman, D. A., Sary, F. P., Pasaribu, R. D., & Sutjipto, M. (2022). The Role of Instagram Social Media Marketing Activities and Brand Equity Towards Airlines Customer Response. International Journal of Data & Network Science, 6(4), 1195-1200. doi:https://doi.org/10.5267/j.ijdns.2022.6.014

    Pratiwi, K. S. A. L., Karta, N. L. P. A., Ramanita, N. W. S., Aprilia, N. P. N., & Wardani, R. K. (2023). Penerapan Digital Marketing sebagai Media Pemasaran Global Guna Meningkatkan Penjualan Kain Tenun Gringsing Desa Tenganan Pegringsingan Bali. Jurnal Bisnis dan Pemasaran Digital, 2(2), 105-113. doi:https://doi.org/10.35912/jbpd.v2i2.2566

    Promono, B. P. B. (2024). Memajukan Ekonomi Masyarakat Lewat Keaksaraan Fungsional dan Kecakapan Hidup. Madrasa: Jurnal Ilmu Pendidikan dan Teknologi, 1(1), 20-31.

    Ramadhan, M. H. N., & Hendratmi, A. (2023). Moslem Millennials Donor Intention Through Donation-Based Crowdfunding In Indonesia. Jurnal Ekonomi Syariah Teori dan Terapan, 10(1), 41-56. doi:https://doi.org/10.20473/vol10iss20231pp41-56

    Roux, K. L., Roux, I. M. L., Mbewu, N., & Davis, E. (2015). The Role of Community Health Workers in the Re-Engineering of Primary Health Care in Rural Eastern Cape. South African Family Practice, 57(2), 1-5. doi:https://doi.org/10.1080/20786190.2014.977063

    Sabia, L., Bell, R., & Bozward, D. (2023). Using Equity Crowdfunding to Build a Loyal Brand Community: The Case of Brewdog. The International Journal of Entrepreneurship and Innovation, 24(3), 202-212. doi:https://doi.org/10.1177/14657503221086101

    Saepudin, Marselina, Wahyudi, H., & Ciptawaty, U. (2023). Kontribusi Mahasiswa untuk Mengurangi Tingkat Kemiskinan melalui Entrepreneur School di Desa Wonoharjo, Tanggamus, Lampung. Studi Ekonomi dan Kebijakan Publik, 1(2), 83-96. doi:https://doi.org/10.35912/sekp.v1i2.1365

    Sari, D. P., Akasumbawa, M. D. D., & Rukmana, L. (2024). Intention to Pay Infaq and Alms Through Crowdfunding Platform. Jurnal Ekonomi Syariah Teori dan Terapan, 11(1), 54-76. doi:https://doi.org/10.20473/vol11iss20241pp54-76

    Virginia, B., & Victoria, C. (2022). Thematic Analysis: A Practical Guide. Evaluation Journal of Australasia, 22(2), 132-135. doi:https://doi.org/10.1177/1035719X211058251

  1. References
  2. Abdalla, M. M., Oliveira, L. G. L., Azevedo, C. E. F., & Gonzalez, R. K. (2018). Quality in Qualitative Organizational Research: Types of Triangulation as a Methodological Alternative. Administração: ensino e pesquisa, 19(1), 66-98. doi:https://doi.org/10.13058/raep.2018.v19n1.578
  3. Alamsyah, A., & Nugroho, T. B. A. (2018). Predictive Modelling for Startup and Investor Relationship Based on Crowdfunding Platform Data. Journal of Physics: Conference Series, 971(1), 1-7. doi:https://doi.org/10.1088/1742-6596/971/1/012002
  4. Asmawati, W. O., & Ramdani, A. (2022). Strategi Fundraising Crowdfunding Untuk Pengembangan Filantropi Sosial di Indonesia (Study Kasus Kitabisa.com). KAIS: Kajian Ilmu Sosial, 3(1), 1-8. doi:https://doi.org/10.24853/kais.3.1.1-8
  5. Azizah, N., Hasbi, S., & Yetty, F. (2021). Pengaruh Brand Awareness, Transparansi, dan Kepercayaan Terhadap Keputusan Menyalurkan ZIS di Kitabisa.com. Jurnal Ekonomi Syariah Pelita Bangsa, 6(2), 111-125. doi:https://doi.org/10.37366/jespb.v6i02.241
  6. Belleflamme, P., Lambert, T., & Schwienbacher, A. (2014). Crowdfunding: Tapping the Right Crowd. Journal of business venturing, 29(5), 585-609. doi:https://doi.org/10.1016/j.jbusvent.2013.07.003
  7. Borrero-Domínguez, C., Cordón-Lagares, E., & Hernández-Garrido, R. (2020). Analysis of Success Factors in Crowdfunding Projects Based on Rewards: A Way to Obtain Financing for Socially Committed Projects. Heliyon, 6(4), 1-9. doi:https://doi.org/10.1016/j.heliyon.2020.e03744
  8. Burtch, G., Ghose, A., & Wattal, S. (2013). An Empirical Examination of the Antecedents and Consequences of Contribution Patterns in Crowd-Funded Markets. Information systems research, 24(3), 499-519. doi:https://doi.org/10.1287/isre.1120.0468
  9. Creswell, J. W., & Clark, V. L. P. (2017). Designing and Conducting Mixed Methods Research Third Edition. New York: Sage Publications.
  10. Ferdian, B. B. (2024). The Significance of Brand Positioning to UX Design Business Growth. Jurnal Bisnis dan Pemasaran Digital, 3(2), 125-135. doi:https://doi.org/10.35912/jbpd.v3i2.4513
  11. Junqueira, M. I. C., & Soetanto, D. (2022). Funding Decisions and the Role of Trust: A Qualitative Study of Reward-Based Crowdfunding in the Creative Industries. Management Decision, 60(8), 2174-2194. doi:https://doi.org/10.1108/MD-08-2020-1095
  12. Lubis, I. (2018). Taat Hukum Pajak: Praktis dan Mudah Taat Aturan. Jakarta: Mitra Wacana Media.
  13. Mas’adah, Asngadi, & Hirmantono, A. (2021). Strategi Pemasaran UMKM di Masa Pandemi Covid-19: Studi Kasus UMKM di Kawasan Pondok Pesantren Darul 'Ulum Jombang. Jurnal Bisnis dan Pemasaran Digital, 1(1), 43-48. doi:https://doi.org/10.35912/jbpd.v1i1.452
  14. Mastrobattista, L., Rico, M. M., & García, J. A. C. (2024). Optimising Textual Analysis in Higher Education Studies Through Computer Assisted Qualitative Data Analysis (CAQDAS) with ATLAS.ti. JOTSE (Journal of Technology and Science Education), 14(2), 622-632. doi:https://doi.org/10.3926/jotse.2516
  15. Mbowa, H. S., Businge, M. P., Ssemaluulu, P., & Eton, M. (2023). Influence of Social Capital on Small and Medium Enterprises Performance in Wakiso District, Uganda. International Journal of Accounting and Management Information Systems, 1(1), 81-95. doi:https://doi.org/10.35912/ijamis.v1i1.1517
  16. Mollick, E. (2014). The Dynamics of Crowdfunding: An Exploratory Study. Journal of business venturing, 29(1), 1-16. doi:https://doi.org/10.1016/j.jbusvent.2013.06.005
  17. Novanda, R. R. (2023). Promotion Effectiveness of Small Scale Enterprises (SMEs) in Indonesian Unicorn Marketplace. International Journal of Accounting and Management Information Systems, 1(1), 33-44. doi:https://doi.org/10.35912/ijamis.v1i1.1467
  18. Prasetio, A., Rahman, D. A., Sary, F. P., Pasaribu, R. D., & Sutjipto, M. (2022). The Role of Instagram Social Media Marketing Activities and Brand Equity Towards Airlines Customer Response. International Journal of Data & Network Science, 6(4), 1195-1200. doi:https://doi.org/10.5267/j.ijdns.2022.6.014
  19. Pratiwi, K. S. A. L., Karta, N. L. P. A., Ramanita, N. W. S., Aprilia, N. P. N., & Wardani, R. K. (2023). Penerapan Digital Marketing sebagai Media Pemasaran Global Guna Meningkatkan Penjualan Kain Tenun Gringsing Desa Tenganan Pegringsingan Bali. Jurnal Bisnis dan Pemasaran Digital, 2(2), 105-113. doi:https://doi.org/10.35912/jbpd.v2i2.2566
  20. Promono, B. P. B. (2024). Memajukan Ekonomi Masyarakat Lewat Keaksaraan Fungsional dan Kecakapan Hidup. Madrasa: Jurnal Ilmu Pendidikan dan Teknologi, 1(1), 20-31.
  21. Ramadhan, M. H. N., & Hendratmi, A. (2023). Moslem Millennials Donor Intention Through Donation-Based Crowdfunding In Indonesia. Jurnal Ekonomi Syariah Teori dan Terapan, 10(1), 41-56. doi:https://doi.org/10.20473/vol10iss20231pp41-56
  22. Roux, K. L., Roux, I. M. L., Mbewu, N., & Davis, E. (2015). The Role of Community Health Workers in the Re-Engineering of Primary Health Care in Rural Eastern Cape. South African Family Practice, 57(2), 1-5. doi:https://doi.org/10.1080/20786190.2014.977063
  23. Sabia, L., Bell, R., & Bozward, D. (2023). Using Equity Crowdfunding to Build a Loyal Brand Community: The Case of Brewdog. The International Journal of Entrepreneurship and Innovation, 24(3), 202-212. doi:https://doi.org/10.1177/14657503221086101
  24. Saepudin, Marselina, Wahyudi, H., & Ciptawaty, U. (2023). Kontribusi Mahasiswa untuk Mengurangi Tingkat Kemiskinan melalui Entrepreneur School di Desa Wonoharjo, Tanggamus, Lampung. Studi Ekonomi dan Kebijakan Publik, 1(2), 83-96. doi:https://doi.org/10.35912/sekp.v1i2.1365
  25. Sari, D. P., Akasumbawa, M. D. D., & Rukmana, L. (2024). Intention to Pay Infaq and Alms Through Crowdfunding Platform. Jurnal Ekonomi Syariah Teori dan Terapan, 11(1), 54-76. doi:https://doi.org/10.20473/vol11iss20241pp54-76
  26. Virginia, B., & Victoria, C. (2022). Thematic Analysis: A Practical Guide. Evaluation Journal of Australasia, 22(2), 132-135. doi:https://doi.org/10.1177/1035719X211058251