Review of scenario planning and future strategy of PT. Telkomsel's fixed mobile convergence (FMC) service implementation

https://doi.org/10.35912/ijamis.v3i1.3253
Published: Jul 31, 2025

Abstract:

Purpose: This abstract provides a brief overview of a review article that explores the scenario planning approach and future strategies for the implementation of Fixed Mobile Convergence (FMC) services by PT. Telkomsel. This study aimed to analyze the limitations and contributions of scenario planning in shaping future strategies for FMC service implementation.

Research methodology: This study uses a scenario planning method that aims to identify the driving forces for the future of the telecommunications industry in Indonesia in 2030 and then formulates a scenario for the future of telecommunications services in Indonesia. These scenarios are used as the basis for recommendations for PT. Telkomsel's business strategy for implementing FMC services, which is carried out through a qualitative approach.

Results: The research results found that, in the future, network coverage and technology will no longer be a competitive advantage for telecommunications companies in Indonesia. The research results show four possible future scenarios for the telecommunications industry in Indonesia: New Glory, Win Back Domination, Digital Colonialism, and Business as Usual.

Conclusion: PT. Telkomsel must always invest in additional infrastructure to meet customer bandwidth needs. The implementation of FMC services is crucial to increase the company's competitive advantage, but it requires careful anticipation of volatile, uncertain, complex, and ambiguous (VUCA) conditions to minimize future business risks. Scenario planning becomes necessary to develop an adaptive and resilient corporate strategy.

Limitation: This study is limited to scenario planning analysis based on qualitative data and focuses on Indonesia's telecommunications industry context toward 2030.

Contribution: The study contributes to providing strategic insights and future-oriented recommendations for PT. Telkomsel to optimize FMC service implementation under potential industry changes.

Keywords:
1. Fixed Mobile Convergence (FMC)
2. Scenario Planning
3. Strategy Management
Authors:
1 . Teguh Bayu Aji Riawan
Telkom University, Indonesia
https://orcid.org/0000-0001-5080-5032
2 . Rina Djunita Pasaribu
Telkom University, Indonesia
3 . Moh. Riza Sutjipto
Telkom University, Indonesia
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How to Cite
Riawan, T. B. A. ., Pasaribu, R. D., & Sutjipto, M. R. . (2025). Review of scenario planning and future strategy of PT. Telkomsel’s fixed mobile convergence (FMC) service implementation. International Journal of Accounting and Management Information Systems, 3(1), 33–47. https://doi.org/10.35912/ijamis.v3i1.3253
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Issue & Section
Vol. 3 No. 1 (2025): February
Articles
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  1. Alizadeh, R., & Soltanisehat, L. (2020). Stay competitive in 2035: A scenario-based method to foresight in the design and manufacturing industry. foresight, 22(3), 309-330.
  2. Amer, M., Daim, T. U., & Jetter, A. (2013). A review of scenario planning. Futures, 46, 23-40.
  3. ATSI. (2016). Pembinaan Ecosystem Ict Dan Dampaknya Pada Kebijakan Dan Pengaturan Penyelenggaraan Telekomunikasi/ICT. https://www.atsi.or.id/pembinaan-ecosystem-ict-dan-dampaknya-pada-kebijakan-dan-pengaturan-penyelenggaraan-telekomunikasi-ict/.
  4. Bungin, H. (2007). Burhan. Penelitian Kualitatif.
  5. Khan, M. M. R. (2020). Strategic human resource management in facilitating the organizational performance: Birds-eye view from Bangladesh. Annals of Management and Organization Research, 2(1), 13-24.
  6. Mellin, J. (2009). Creating competitive advantage from an FMC strategy in a traditional telecoms environment. Journal of Telecommunications Management, 2(1).
  7. Moradi, A. M., & Beigi, N. A. K. (2020). Strategic management of organizational resources using predicting the organization's bankruptcy level: New approach using Monte Carlo simulation. Annals of Management and Organization Research, 2(2), 113-127.
  8. Naab, R., & Bans-Akutey, A. (2021). Assessing the use of e-business strategies by SMEs in Ghana during the Covid-19 pandemic. Annals of Management and Organization Research, 2(3), 145-160.
  9. Nakamura, A. (2011). Estimating switching costs after introducing Fixed-Mobile Convergence in Japan. Information Economics and Policy, 23(1), 59-71.
  10. Parela, E. (2022). Pengaruh Pengembangan kompetensi dan Pengembangan Kompetensi terhadap Budaya Kerja Pegawai pada Kantor Kecamatan Semaka Kabupaten Tanggamus. Jurnal Relevansi: Ekonomi, Manajemen dan Bisnis, 6(1), 42-56.
  11. Pratiwi, K. S. A. L., Luh Putu Agustini Karta, N., Ramanita, N. W. S., Aprilia, N. P. N., & Wardani, R. K. (2023). Penerapan Digital Marketing sebagai Media Pemasaran Global Guna Meningkatkan Penjualan Kain Tenun Gringsing Desa Tenganan Pegringsingan Bali. Jurnal Bisnis dan Pemasaran Digital, 2(2), 105-113.
  12. Rokkas, T., Varoutas, D., Katsianis, D., Smura, T., Renjish, K., Heikkinen, M., et al. (2009). On the economics of fixed?mobile convergence. info, 11(3), 75-86.
  13. Rozanna, M. (2023). What is strategic management research? Annals of Management and Organization Research, 4(4), 271-280.
  14. Schwarz, J. O., Ram, C., & Rohrbeck, R. (2019). Combining scenario planning and business wargaming to better anticipate future competitive dynamics. Futures, 105, 133-142.
  15. Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach: john wiley & sons.
  16. Suharto, D. N. (2020). The Effect of Celebrity Endorsement and Trust on Purchasing Decisions. SSRG International Journal of Economics and Management Studies, 7, 72-77.
  17. Suharto, S., & Yuliansyah, Y. (2023). The Influence of Customer Relationship Management and Customer Experience on Customer Satisfaction. Integrated Journal of Business and Economics, 7(1), 403-417.
  18. Syarif, A., & Riza, K. (2022). Pengaruh Kepemimpinan Transformasional, Disiplin Kerja dan Komunikasi Terhadap Kinerja Pegawai pada Dinas Pendidikan Kepulauan Riau. Jurnal Humaniora dan Ilmu Pendidikan, 2(1), 33-41.
  19. Syarif, A., Rumengan, J., & Gunawan, D. (2021). The Influence Of Locus Of Control, Self Efficacy And Discipline Of Work, Job Satisfaction On Work Motivation In The Hj Bunda Halimah Hospital Batam. Paper presented at the IAIC International Conference Series.
  20. van Duijne, F., & Bishop, P. (2018). Introduction to strategic foresight. Future, 1, 67.
  21. Widyaningrum, L. T. C. (2020). Peranan Tenaga Casual Untuk Memperlancar Kinerja Food And Beverage Department Di Laras Asri Resort And Spa Salatiga. Jurnal Visi Manajemen, 6(2), 73-84.
  22. Winarno, K. O., & Indrawati, I. (2022). Impact of Social Media Marketing and Electronic Word of Mouth (E-Wom) on Purchase Intention. Jurnal Aplikasi Manajemen, 20(3), 668-683.
  23. Yahya, Y., & Yani, D. A. (2023). Pengaruh Pengembangan Sumber Daya Manusia dan Motivasi Kerja terhadap Kinerja Pegawai pada Kantor Kelurahan Blambangan Umpu Kecamatan Blmbangan Umpu. Jurnal Relevansi: Ekonomi, Manajemen dan Bisnis, 7(1), 47-62.