PUTRA, M. R. D.; MILLANYANI, H. What Motivates Indonesian Customers to Transact with Specific Merchants? Investigating Preferences in the Brimo Application Using the UTAUT Model. International Journal of Accounting and Management Information Systems, [S. l.], v. 4, n. 1, p. 1–21, 2026. DOI: 10.35912/ijamis.v3i2.3691. Disponível em: https://goodwoodpub.com/index.php/ijamis/article/view/3691. Acesso em: 31 may. 2026.