Strategic agility and performance of small and medium enterprises in the phase of Covid-19 pandemic

Published: Jul 7, 2020

Abstract:

Purpose: This study examined the impact of strategic foresight (SF) on the competitive advantage (CA) of SMEs in Anambra State.

Research methodology: Survey research design was chosen for the work. The population was 1500, while the sample size was 306 business owners arrived at using Krejcie and Morgan formula. Split-Half technique was used in testing the reliability of the self-structured questionnaire, and the result obtained was .891. Data were analysed using Simple Regression Technique, and the hypothesis was tested at 5% level of significance.

Results: The findings revealed that SF has a relationship with CA (r = .968) while coefficient of determination (R2) indicates that a 92% change in CA is accounted for by changes in SF (R2 = .938; F = 4070.780, p-value < 0.05).

Limitation: This study is limited by scope as only SMEs in Anambra State were studied which may not be enough to make an inference.

Contribution: This study will help small and medium-sized enterprises to realize the importance of keeping them aware not only of what is happening in their business environment, but also outside of their immediate environment.

Keyword: Strategic agility, Sustainability, Strategic foresight, Competitive advantage, Coronavirus

Keywords:
1. Strategic agility
2. Sustainability
3. Strategic foresight
4. Competitive advantage
5. Coronavirus
Authors:
1 . Emejulu Gerald
2 . Agbasi Obianuju
3 . Nosike Chukwunonso
How to Cite
Gerald, E., Obianuju, A., & Chukwunonso, N. (2020). Strategic agility and performance of small and medium enterprises in the phase of Covid-19 pandemic. International Journal of Financial, Accounting, and Management, 2(1), 41–50. https://doi.org/10.35912/ijfam.v2i1.163

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