Enhancing business resilience: Innovation and adaptation during and after the global pandemic
Abstract:
Purpose: In response to the unprecedented challenges posed by the global pandemic, this study rigorously examines the strategic interplay between innovation and adaptation as catalysts for business resilience.
Method: The research investigates the influence of two independent variables – innovation in business and adaptive strategies – on the dependent variable of business resilience, establishing a robust conceptual framework based on a thorough literature review. Employing a mixed-methods approach, incorporating case studies, surveys, and interviews, the study meticulously explores the multifaceted dimensions of business responses during the pandemic.
Results: A detailed analysis of innovation encompasses technological, process, and product innovations, while simultaneously scrutinizing adaptive strategies such as flexible business models, employee empowerment, and customer-centric approaches. The research reveals that businesses embracing process and technological innovation alongside radical shifts in their business models achieved higher levels of resilience. Qualitative narratives assess the performance metrics and success stories of these resilient businesses. The examination extends to the post-pandemic landscape, evaluating the sustainability of innovation and adaptation in a stable environment. Emphasis is placed on the enduring relevance of these strategies and their integration into organizational culture, thereby shaping long-term business resilience.
Limitations: The study identifies and addresses challenges and barriers hindering innovation and adaptation, including economic constraints, technological barriers, and organizational resistance.
Contribution: This study offers a nuanced and insightful exploration of the intricate dynamics between innovation, adaptation, and business resilience during and after the pandemic. The findings not only contribute to the academic discourse but also provide actionable insights for businesses seeking to fortify their resilience amidst ongoing global uncertainties.
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Ahmad, N. N., Hanafi, W. N. W., Abdullah, W. M. T. W., Daud, S., & Toolib, S. N. (2020). The Effectiveness of Additional PRIHATIN SME Economic Stimulus Package (PRIHATIN SME+) in Malaysia Post-COVID-19 Outbreak: A Conceptual Paper. Global Business and Management Research: An International Journal, 12(4).
Aragón-Correa, J. A., García-Morales, V. J., & Cordón-Pozo, E. (2007). Leadership and organizational learning's role on innovation and performance: Lessons from Spain. Industrial Marketing Management, 36(3), 349-359.
Barbosa, E. (2016). Determinants of small business survival: The case of very small enterprises of the traditional manufacturing sectors in Brazil. Available at SSRN 2802706.
Bartik, A. W., Bertrand, M., Cullen, Z. B., Glaeser, E. L., Luca, M., & Stanton, C. T. (2020). How are small businesses adjusting to COVID-19? Early evidence from a survey. Retrieved from
Bennett, R., & Robson, P. (2003). Changing use of external business advice and government supports by SMEs in the 1990s. Regional studies, 37(8), 795-811.
Bennett, R. J., & Robson, P. J. (1999). The use of external business advice by SMEs in Britain. Entrepreneurship & Regional Development, 11(2), 155-180.
Bercovitz, J., & Mitchell, W. (2007). When is more better? The impact of business scale and scope on long?term business survival, while controlling for profitability. Strategic management journal, 28(1), 61-79.
Olajubu, A. (2022). Democracy in Jeopardy: An Analysis of the Prospects of Opposition Political Parties in Nigeria’s Fourth Republic. Dynamics of Politics and Democracy, 1(2), 125-134.
Sarker, B. K. (2023). Enhanced Student Class Attendance by Using Concept of Flipped Classroom Approach. Journal of Social, Humanity, and Education, 3(2), 105-117.
Seran, E. R., Kase, P., & Nursalam, N. (2022). The effect of competence, workload, and incentives on the interest of civil servants to become commitment-making officials in Malaka Regency. Annals of Human Resource Management Research, 2(1), 15-30.
- Ahmad, N. N., Hanafi, W. N. W., Abdullah, W. M. T. W., Daud, S., & Toolib, S. N. (2020). The Effectiveness of Additional PRIHATIN SME Economic Stimulus Package (PRIHATIN SME+) in Malaysia Post-COVID-19 Outbreak: A Conceptual Paper. Global Business and Management Research: An International Journal, 12(4).
- Aragón-Correa, J. A., García-Morales, V. J., & Cordón-Pozo, E. (2007). Leadership and organizational learning's role on innovation and performance: Lessons from Spain. Industrial Marketing Management, 36(3), 349-359.
- Barbosa, E. (2016). Determinants of small business survival: The case of very small enterprises of the traditional manufacturing sectors in Brazil. Available at SSRN 2802706.
- Bartik, A. W., Bertrand, M., Cullen, Z. B., Glaeser, E. L., Luca, M., & Stanton, C. T. (2020). How are small businesses adjusting to COVID-19? Early evidence from a survey. Retrieved from
- Bennett, R., & Robson, P. (2003). Changing use of external business advice and government supports by SMEs in the 1990s. Regional studies, 37(8), 795-811.
- Bennett, R. J., & Robson, P. J. (1999). The use of external business advice by SMEs in Britain. Entrepreneurship & Regional Development, 11(2), 155-180.
- Bercovitz, J., & Mitchell, W. (2007). When is more better? The impact of business scale and scope on long?term business survival, while controlling for profitability. Strategic management journal, 28(1), 61-79.
- Olajubu, A. (2022). Democracy in Jeopardy: An Analysis of the Prospects of Opposition Political Parties in Nigeria’s Fourth Republic. Dynamics of Politics and Democracy, 1(2), 125-134.
- Sarker, B. K. (2023). Enhanced Student Class Attendance by Using Concept of Flipped Classroom Approach. Journal of Social, Humanity, and Education, 3(2), 105-117.
- Seran, E. R., Kase, P., & Nursalam, N. (2022). The effect of competence, workload, and incentives on the interest of civil servants to become commitment-making officials in Malaka Regency. Annals of Human Resource Management Research, 2(1), 15-30.
