Exploring the impact of social influence and halal certification on repurchase intention: The mediating role of trust in online purchases of imported halal food in Indonesia

https://doi.org/10.35912/ijfam.v6i4.2848
Published: Jun 5, 2025

Abstract:

Purpose: This study aims to analyze the influence of Social Influence and Halal Certification on Repurchase Intention, with Trust as a moderating variable in the online purchase of imported halal food in Indonesia.

Methods: The sample consisted of 260 consumers who made online purchases of imported halal food in Indonesia. Data collection was conducted via a Google Form survey distributed online to respondents. Partial Least Square Structural Equation Modeling (PLS-SEM) was used to test the research hypotheses.

Results: The results indicate that Performance Expectancy (PE) significantly positively influences trust (TR). Social Influence (SI) significantly impacts Trust (TR), strongly shaping consumer confidence. Halal Certification plays a significant role in enhancing consumer trust regarding online purchases of imported halal food. Consumer Trust (TR) significantly affects Repurchase Intention (RI). SI also significantly influenced RI. Although Halal Certification (HC) boosts consumer trust in product quality, its effect on RI is not significant. SI significantly impacts RI through the mediation of trust. HC significantly influenced RI, which was fully mediated by trust.

Conclusions: Social Influence and Halal Certification both enhance consumer Trust, which significantly drives Repurchase Intention, with Trust fully mediating the effect of Halal Certification and partially mediating the effect of Social Influence, while Halal Certification alone does not directly influence repurchase behavior.

Limitations: This study has limitations regarding the sample, which only includes consumers from urban areas, necessitating caution in generalizing the findings to rural populations. Additionally, cultural factors and religiosity impacting trust were not included as control variables.

Contribution: This study provides practical insights for e-commerce businesses and halal food importers regarding the importance of halal certification and social influence in shaping consumer trust and repurchase intention. Furthermore, it enriches the literature on Muslim consumer behavior in the digital context.

Novelty: This research contributes new insights by examining the role of trust as a moderating variable in online purchases of imported halal food, a relatively under-researched area, particularly in Indonesia, the country with the largest Muslim population in the world.

Keywords:
1. Halal Certification
2. Social Influence
3. Trust Repurchase Intention
Authors:
1 . Syaefulloh Syaefulloh
Universitas Islam Riau, Indonesia
2 . Lizar Alfansi
Universitas Bengkulu, Indonesia
3 . Effed Darta Hadi
Universitas Bengkulu, Indonesia
4 . Muhartini Salim
Universitas Bengkulu, Indonesia
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How to Cite
Syaefulloh, S., Alfansi, L., Hadi, E. D., & Salim, M. (2025). Exploring the impact of social influence and halal certification on repurchase intention: The mediating role of trust in online purchases of imported halal food in Indonesia. International Journal of Financial, Accounting, and Management, 6(4), 615–635. https://doi.org/10.35912/ijfam.v6i4.2848
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Vol. 6 No. 4 (2025): March
Articles
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References

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    Ghorbani, S., & Khanachah, S. N. (2020). Provide a model for establishing a comprehensive knowledge management system in knowledge-based organizations based on success factors. Annals of Management and Organization Research, 2(1), 1-12. doi:https://doi.org/10.35912/amor.v2i1.569

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    Golnaz, R., Zainalabidin, M., Mad Nasir, S., & Eddie Chiew, F. (2010). Non-Muslims’ awareness of Halal principles and related food products in Malaysia. International food research journal, 17(3), 667-674.

    Guntalee, R., & Unahannda, S. (2005). Needs, behavior, and attitudes of people in the United Arab Emirates towards consuming Thai–halal packaged food. The Business Review, Cambridge, 4(1), 274-279.

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    Katunku, L. F., Sallah, B. N., Auta, H. D., & Ishaya, P. B. (2024). Digital marketing and brand experience on SMEs performances in Jos South LGA of Plateau State. Journal of Digital Business and Marketing, 1(2), 49-67.

    Manurung, A. S. P., & Putro, U. S. (2024). Decision Analysis of ANH Gas Field Using Value Focused Thinking and AHP. Jurnal Bisnis dan Pemasaran Digital, 3(2), 155-173. doi:https://doi.org/10.35912/jbpd.v3i2.4516

    Mao, J., Price, D. D., & Mayer, D. J. (1995). Mechanisms of hyperalgesian and morphine tolerance: a current view of their possible interactions. Pain, 62(3), 259-274.

    Maskur, F., Basir, A., & Dewi, S. R. (2024). Influence of job satisfaction and management information systems on employee performance in PT. Pawnshop in Palopo City. Journal of Multidisciplinary Academic and Practice Studies, 2(3), 325-334.

    Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of marketing, 58(3), 20-38.

    Pavlou, P. A., & Fygenson, M. (2006). Understanding and predicting electronic commerce adoption: An extension of the theory of planned behavior. MIS quarterly, 115-143.

    Rajabi, A., & Ghalehteimouri, K. J. (2023). Application of Meta-SWOT method for tourism development planning of Farsi Island of the Persian Gulf Region. Journal of Sustainable Tourism and Entrepreneurship, 4(3), 189-204.

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  23. Ghorbani, S., & Khanachah, S. N. (2020). Provide a model for establishing a comprehensive knowledge management system in knowledge-based organizations based on success factors. Annals of Management and Organization Research, 2(1), 1-12. doi:https://doi.org/10.35912/amor.v2i1.569
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  26. Guntalee, R., & Unahannda, S. (2005). Needs, behavior, and attitudes of people in the United Arab Emirates towards consuming Thai–halal packaged food. The Business Review, Cambridge, 4(1), 274-279.
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  30. Katunku, L. F., Sallah, B. N., Auta, H. D., & Ishaya, P. B. (2024). Digital marketing and brand experience on SMEs performances in Jos South LGA of Plateau State. Journal of Digital Business and Marketing, 1(2), 49-67.
  31. Manurung, A. S. P., & Putro, U. S. (2024). Decision Analysis of ANH Gas Field Using Value Focused Thinking and AHP. Jurnal Bisnis dan Pemasaran Digital, 3(2), 155-173. doi:https://doi.org/10.35912/jbpd.v3i2.4516
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  35. Pavlou, P. A., & Fygenson, M. (2006). Understanding and predicting electronic commerce adoption: An extension of the theory of planned behavior. MIS quarterly, 115-143.
  36. Rajabi, A., & Ghalehteimouri, K. J. (2023). Application of Meta-SWOT method for tourism development planning of Farsi Island of the Persian Gulf Region. Journal of Sustainable Tourism and Entrepreneurship, 4(3), 189-204.
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  38. Shaari, J. A. N., & Mohd, N. S. (2009). Dimension of halal purchase intention: A preliminary study.
  39. Suki, N. M., Suki, N. M., & Azman, N. S. (2016). Impacts of corporate social responsibility on the links between green marketing awareness and consumer purchase intentions. Procedia Economics and Finance, 37, 262-268. doi:https://doi.org/10.1016/S2212-5671(16)30123-X
  40. Sutama, I. K. G. S., Nyoman Diah Utari, D., & Luh Riniti, R. (2023). Pengembangan Pariwisata dengan Community Based Tourism di Desa Wisata Penatih Denpasar. Jurnal Studi Perhotelan dan Pariwisata, 2(1), 1-11. doi:https://doi.org/10.35912/jspp.v2i1.2260
  41. Thompson, R. L., Higgins, C. A., & Howell, J. M. (1991). Personal computing: Toward a conceptual model of utilization. MIS quarterly, 125-143. doi:https://doi.org/10.2307/249443
  42. Tsai, W.-H., Huang, B.-Y., Liu, J.-Y., Tsaur, T.-S., & Lin, S.-J. (2010). The application of Web ATMs in e-payment industry: A case study. Expert Systems with applications, 37(1), 587-597.
  43. Udodiugwu, M. I., Eneremadu, K. E., Obiakor, U. J., Okeke, O. V., & Njoku, C. O. (2023). Digital marketing and customer behaviour in the retail sector of Nigeria. Journal of Digital Business and Marketing, 1(1), 25-47.
  44. Venkatesh, V., & Bala, H. (2008). Technology acceptance model 3 and a research agenda on interventions. Decision sciences, 39(2), 273-315. doi:https://doi.org/10.1111/j.1540-5915.2008.00192.x
  45. Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS quarterly, 425-478. doi:https://doi.org/10.2307/30036540
  46. Wang, E. T., Yeh, H. Y., & Jiang, J. J. (2006). The relative weights of Internet shopping fundamental objectives: Effect of lifestyle differences. Psychology & marketing, 23(5), 353-367. doi:https://doi.org/10.1002/mar.20116
  47. Wu, P. C., Yeh, G. Y.-Y., & Hsiao, C.-R. (2011). The effect of store image and service quality on brand image and purchase intention for private label brands. Australasian Marketing Journal, 19(1), 30-39. doi:https://doi.org/10.1016/j.ausmj.2010.11.001
  48. Zahedi, M., Abbasi, M., & Khanachah, S. N. (2020). Providing a lean and agile supply chain model in project-based organizations. Annals of Management and Organization Research, 1(3), 213-233. doi:https://doi.org/10.35912/amor.v1i3.440
  49. Zulkarnain, Z., Zakaria, W. A., Haryono, D., & Murniati, K. (2021). Economic efficiency and risk of cassava farming in Lampung province. International Journal of Financial, Accounting, and Management (IJFAM), 3(2), 129-148. doi:https://doi.org/10.35912/ijfam.v3i2.433