Companies’ vision, mission, and core values focus on human resource management

https://doi.org/10.35912/ijfam.v2i4.412
Published: Mar 25, 2021

Abstract:

Purpose: This study aimed to determine companies’ vision, mission, and core values focus on human resource management.

Research methodology: This study used qualitative method and 14 companies’ website has been used to identify their mission, vision and core values.

Results: From the total of 14 FMCG companies that had been used in this study only five (Akij group, Marco Bangladesh Reckitt Benckiser Group plc (RB), Eskayef Pharmaceuticals Ltd, and Danish) of them showed that they have no mention about the human resource management and nine of them showed their concern towards human capital in their vision, mission, and core values.

Limitation: This study is only confined to identify the mission, vision, core values, not their impact. Besides that, it is only limited to the small number of FMCG companies in Bangladesh.

Contribution: This study’s results contribute to understanding the importance of focusing on human resource management on the companies’ vision and mission and explaining the reason for modifying the existing statements.

Keywords:
1. Core values
2. FMCG
3. Human resource management
4. Mission
5. Vision
Authors:
Sraboni Akter
Human Resource Management discipline, Khulna University
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How to Cite
Akter, S. (2021). Companies’ vision, mission, and core values focus on human resource management. International Journal of Financial, Accounting, and Management, 2(4), 343–355. https://doi.org/10.35912/ijfam.v2i4.412
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Issue & Section
Vol. 2 No. 4 (2021): March
Articles
References

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    Bartkus, B., Glassman, M. and McAfee, R.B. (2004). A comparison of the quality of European, Japanese and US mission statements: a content analysis. European Management Journal, 22(4), 393-401.

    Begley, T. M., & Boyd, D. P. (2000). Articulating corporate values through human resource policies. Business Horizons, 43(4), 8-8.

    Blumer, Herbert. (1969). Symbolic interactionism: Perspective and method. Berkeley: University of California Press.

    Boerema, A. J. (2006). An analysis of private school mission statements. Peabody Journal of Education, 81(1), 180-202.

    Boxall, P. F. (1992). Strategic human resource management: beginnings of a new theoretical sophistication? Human resource management journal, 2(3), 60-79.

    Bratianu, C. (2008). A dynamic structure of the organizational intellectual capital. Knowledge management in organizations, 233-243.

    Calder, W. B. (2011). Institutional VVM statements on websites. Community College Enterprise, 17(2), 19-27.

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    Collins, J. C., & Porras, J. I. (2005). Built to last: Successful habits of visionary companies. Random House.

    Creswell, John W. 2009. Research design. Qualitative, quantitative, and mixed method approaches. 3rd ed. Thousand Oaks: SAGE Publications.

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    David, M. E., David, F. R., & David, F. R. (2014). Mission statement theory and practice: a content analysis and new direction. International Journal of Business, Marketing, & Decision Science, 7(1).

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    Kose, B. W. (2011). Developing a transformative school vision: Lessons from peer-nominated principals. Education and Urban Society, 43(2), 119-136.

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    Leuthesser, L. and Kohli, C. (1997), Corporate identity: the role of mission statements. Business Horizons, 40(3), 59-66.

    Liao, K. H., & Huang, I. S. (2016). Impact of vision, strategy, and human resource on nonprofit organization service performance. Procedia-Social and Behavioral Sciences, 224, 20-27.

    Lunenburg, F. C. (2010, September). Creating a professional learning community. In National Forum of Educational Administration and Supervision Journal, 27(4), 1-7.

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    Mullane, J. V. (2002). The mission statement is a strategic tool: when used properly. Management Decision.

    Pekarsky, D. (2007). Vision and education: Arguments, counterarguments, rejoinders. American Journal of Education, 113(3), 423-450.

    Price, A. (2004). Human resource management in a business context.

    Rafaeli, S., & Sudweeks, F. (1997). Networked interactivity. Journal of computer-mediated communication, 2(4), JCMC243.

    Rajasekar, J. (2013). A comparative analysis of mission statement content and readability. Journal of Management Policy and Practice, 14(6), 131-147.

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  1. Aithal, P. S. (2016). Creating innovators through setting up organizational vision, mission and core values: a strategic model in higher education. International Journal of Management, IT and Engineering, 6(1), 310-324.
  2. Ashik, A. (2018). FMCG Industry Review of Bangladesh. EBL Securities Limited Research, 1-7. (Eighth Edition), Prentice Hall, London.
  3. Baetz, M.C. and Bart, C.K. (1996), Developing mission statements which work. Long Range Planning, 29(4), 526-33.
  4. Bartkus, B., Glassman, M. and McAfee, R.B. (2004). A comparison of the quality of European, Japanese and US mission statements: a content analysis. European Management Journal, 22(4), 393-401.
  5. Begley, T. M., & Boyd, D. P. (2000). Articulating corporate values through human resource policies. Business Horizons, 43(4), 8-8.
  6. Blumer, Herbert. (1969). Symbolic interactionism: Perspective and method. Berkeley: University of California Press.
  7. Boerema, A. J. (2006). An analysis of private school mission statements. Peabody Journal of Education, 81(1), 180-202.
  8. Boxall, P. F. (1992). Strategic human resource management: beginnings of a new theoretical sophistication? Human resource management journal, 2(3), 60-79.
  9. Bratianu, C. (2008). A dynamic structure of the organizational intellectual capital. Knowledge management in organizations, 233-243.
  10. Calder, W. B. (2011). Institutional VVM statements on websites. Community College Enterprise, 17(2), 19-27.
  11. Campbell, A. and Tawadey, K. (1992). Mission and Business Philosophy. Butterworth- Heinemann, Oxford.
  12. Campbell, A., & Yeung, S. (1991). Creating a sense of mission. Long range planning, 24(4), 10-20.
  13. Collins, J. C., & Porras, J. I. (2005). Built to last: Successful habits of visionary companies. Random House.
  14. Creswell, John W. 2009. Research design. Qualitative, quantitative, and mixed method approaches. 3rd ed. Thousand Oaks: SAGE Publications.
  15. Darbi, W. P. K. (2012). Of mission and vision statements and their potential impact on employee behaviour and attitudes: The case of a public but profit-oriented tertiary institution. International Journal of Business and Social Science, 3(14).
  16. David, M. E., David, F. R., & David, F. R. (2014). Mission statement theory and practice: a content analysis and new direction. International Journal of Business, Marketing, & Decision Science, 7(1).
  17. Deal, T. E., & Kennedy, A. A. (1983). Corporate cultures: The rites and rituals of corporate life: Addison-Wesley, 1982. ISBN: 0-201-10277-3. $14.95. Business Horizons, 26(2), 82-85.
  18. Denzin, Norman K., and Yvonna S. Lincoln. (2003). Introduction. The discipline and practiceof qualitative research. In Collecting and interpreting qualitative materials, ed. Norman K. Denzin and Yvonna S. Lincoln, 1–45. Thousand Oaks: SAGE Publications.
  19. Denzin, Norman K., and Yvonna S. Lincoln. (2005). Introduction. The discipline and practice of qualitative research. In the Sage handbook of qualitative research, ed. Norman K. Denzin and Yvonna S. Lincoln, 1– 32. Thousand Oaks: SAGE Publications.
  20. Donaldson, T., & Preston, L. E. (1995). The stakeholder theory of the corporation: Concepts, evidence, and implications. Academy of management Review, 20(1), 65-91.
  21. Drucker, P. F. (1995). Managing the non-profit organization: Practices and principles. Taylor & Francis.
  22. DuFour, R., & DuFour, R. (2009). Revisiting professional learning communities at Work®: New Insights for Improving Schools. Solution Tree Press.
  23. DuFour, R., & Eaker, R. (Eds.). (2009). On common ground: The power of professional learning communities. Solution Tree Press.
  24. Evans, M. P. (2013). Men in counseling: A content analysis of the journal of counseling & development and counselor education and supervision 1981–2011. Journal of Counseling & Development, 91(4), 467-474.
  25. Flick, Uwe. (2007). Designing qualitative research. London: SAGE Publications.
  26. FMCG, P. O. (2016). Problems & prospects of FMCG sector in Bangladesh (Doctoral dissertation, Southeast University).
  27. Frankfort-Nachmias, Chava, and David Nachmias. (1996). Research methods in the social sciences. 5th ed. London: Edward Arnold.
  28. Goodwin, Jeff, and Ruth Horowitz. 2002. Introduction. The methodological strengths and dilemmas of qualitative sociology. Qualitative Sociology, 25(1), 33–47.
  29. Hinton, K. E. (2012). A practical guide to strategic planning in higher education (Vol. 7). Ann Arbor, MI: Society for College and University Planning.
  30. Ireland, R. D., & Hirc, M. A. (1992). Mission statements: Importance, challenge, and recommendations for development. Business Horizons, 35(3), 34-42.
  31. Ireland, R.D. and Hitt, M.A. (1992). Mission statements: importance, challenge, andrecommendations for development. Business Horizons, 35(3), 34-42.
  32. Jaakson, K. (2010). Management by values: are some values better than others? Journal of management Development.
  33. Johnson, G., Scholes, K., & Whittington, R. (2009). Exploring corporate strategy: text & cases. Pearson education.
  34. Ju-Pak, K. H. (1999). Content dimensions of web advertising: a cross-national comparison. International Journal of Advertising, 18(2), 207-231.
  35. Kooli, C. (2019). Governing and managing higher education institutions: The quality audit contributions. Evaluation and program planning, 77, 101713.McIntyre, Lisa J. 2005. Need to know. Social science research methods. Boston: McGraw-Hill.
  36. Kose, B. W. (2011). Developing a transformative school vision: Lessons from peer-nominated principals. Education and Urban Society, 43(2), 119-136.
  37. Lengnick-Hall, M. L., Lengnick-Hall, C. A., Andrade, L. S., & Drake, B. (2009). Strategic human resource management: The evolution of the field. Human resource management review, 19(2), 64-85.
  38. Leuthesser, L. and Kohli, C. (1997), Corporate identity: the role of mission statements. Business Horizons, 40(3), 59-66.
  39. Liao, K. H., & Huang, I. S. (2016). Impact of vision, strategy, and human resource on nonprofit organization service performance. Procedia-Social and Behavioral Sciences, 224, 20-27.
  40. Lunenburg, F. C. (2010, September). Creating a professional learning community. In National Forum of Educational Administration and Supervision Journal, 27(4), 1-7.
  41. Marilyn, M. (2006). Encyclopedia of management. Thomson Gale.
  42. Mathur, S. S., Mathur, S., & Kenyon, A. (2012). Creating value: successful business strategies. Routledge.
  43. Morrill, C., & Fine, G. A. (1997). Ethnographic contributions to organizational sociology. Sociological Methods and Research, 25(4), 424-451. https://doi.org/10.1177/0049124197025004003
  44. Mullane, J. V. (2002). The mission statement is a strategic tool: when used properly. Management Decision.
  45. Pekarsky, D. (2007). Vision and education: Arguments, counterarguments, rejoinders. American Journal of Education, 113(3), 423-450.
  46. Price, A. (2004). Human resource management in a business context.
  47. Rafaeli, S., & Sudweeks, F. (1997). Networked interactivity. Journal of computer-mediated communication, 2(4), JCMC243.
  48. Rajasekar, J. (2013). A comparative analysis of mission statement content and readability. Journal of Management Policy and Practice, 14(6), 131-147.
  49. Schein, E. H. (2004). Organizational culture and leadership Third edition.
  50. Silverman, David. (2005). Doing qualitative research. A practical handbook. 2nd ed. London: SAGE Publications.
  51. Silverman, David. 2013. What counts as qualitative research? Some cautionary comments. Qualitative Sociology Review, 9(2), 48–55.
  52. Snell, S. A., & Dean Jr, J. W. (1992). Integrated manufacturing and human resource management: A human capital perspective. Academy of Management journal, 35(3), 467-504.
  53. Stemler, S. E., Bebell, D., & Sonnabend, L. A. (2011). Using school mission statements for reflection and research. Educational Administration Quarterly, 47(2), 383-420.
  54. Storey, J. (1989). Introduction: from personnel management to human resource management. New perspectives on human resource management, 1, 18.
  55. Strauss, Anselm L., and Juliette M. Corbin. (1998). Basics of qualitative research. Techniques and procedures for developing grounded theory. 2nd ed. Thousand Oaks: Sage Publications.
  56. Waterman, R. H., & Peters, T. J. (1982). In search of excellence: Lessons from America’s best-run companies. New York: Harper & Row.
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  60. https://partexstargroup.com/(2019)
  61. https://us.pg.com/(2019)
  62. https://www.acmeglobal.com/(2019)
  63. https://www.akij.net/(2019)
  64. https://www.marcobd.com/(2019)
  65. https://www.nestle-esar.com/(2019)
  66. https://www.pranfoods.net/(2019)
  67. https://www.rb.com/(2019)
  68. https://www.skfbd.com/(2019)
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  70. https://www.unilever.com/(2019)