IJFAM
Article Details
Vol. 3 No. 1 (2021): June
Corporate parenting and corporate entrepreneurship in media company
03 Jun 2021
Abstract
Purpose; The study aimed to understand how the multi-business company creates value through a combined effort of Corporate Parenting (CP) and Corporate Entrepreneurship (CE). The parenting-fit matrix was used to describe CP, while CE four model was used to describe CE.
Research methodology: This study is qualitative applied research using a case study approach conducted on a multi-business media company. Data was obtained primarily through interviews with senior executives representing the holding company and 18 subsidiaries. Questionnaires were also distributed to executives to develop a parenting-fit matrix and CE model.
Results: This study shows that the 18 subsidiaries of the multi-business company fall under four different cells. The CE model applied at the parent company level is the enabler.
Limitations: The limitation of this study mainly lies in the measurement method's reliability for corporate parenting and corporate entrepreneurship.
Contribution: This study shows that, apart from the parent company, the development of new businesses can also be carried out by the subsidiary companies using the CE producer model.
Keywords
Corporate entrepreneurship
Corporate parenting
Parenting fit matrix
Multibusiness company
Media company
How to Cite
Munir, N. S. (2021). Corporate parenting and corporate entrepreneurship in media company. International Journal of Financial, Accounting, and Management, 3(1), 15–26. https://doi.org/10.35912/ijfam.v3i1.425
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