[1]
Rahman, S.A.Y., Rahayu, A. and Hendrayati, H. 2025. Digital marketing evolution: Understanding the role of AI and Big Data in shaping marketing strategies. International Journal of Financial, Accounting, and Management. 7, 2 (Sep. 2025), 197–211. DOI:https://doi.org/10.35912/ijfam.v7i2.2593.