Torabi, H., Hosnavi, R. ., Nezhad, F. Y., Azadi , . A. ., & Haghi, M. (2025). A conceptual model for advancing university branding: Focusing on cognitive dimensions. International Journal of Financial, Accounting, and Management, 7(3), 489–502. https://doi.org/10.35912/ijfam.v7i3.3170