RAHMAN, S. A. Y.; RAHAYU, A. .; HENDRAYATI, H. . Digital marketing evolution: Understanding the role of AI and Big Data in shaping marketing strategies. International Journal of Financial, Accounting, and Management, [S. l.], v. 7, n. 2, p. 197–211, 2025. DOI: 10.35912/ijfam.v7i2.2593. Disponível em: https://goodwoodpub.com/index.php/ijfam/article/view/2593. Acesso em: 16 sep. 2025.