MAHENDRI, N. M. K.; ASTUTI, W. T. Event and relationship marketing strategies in the post-COVID Bali tourism industry: Exploring the mediating effect of satisfaction on loyalty. International Journal of Financial, Accounting, and Management, [S. l.], v. 7, n. 3, p. 371–385, 2025. DOI: 10.35912/ijfam.v7i3.2776. Disponível em: https://goodwoodpub.com/index.php/ijfam/article/view/2776. Acesso em: 19 feb. 2026.