MAYES, C.-L.; GOVENDER, K. K. Exploring uplift modelling in direct marketing. International Journal of Financial, Accounting, and Management, [S. l.], v. 1, n. 2, p. 69–79, 2019. DOI: 10.35912/ijfam.v1i2.81. Disponível em: https://goodwoodpub.com/index.php/ijfam/article/view/81. Acesso em: 3 may. 2024.