Rahman, S. A. Y., A. . Rahayu, and H. . Hendrayati. “Digital Marketing Evolution: Understanding the Role of AI and Big Data in Shaping Marketing Strategies”. International Journal of Financial, Accounting, and Management, vol. 7, no. 2, Sept. 2025, pp. 197-11, doi:10.35912/ijfam.v7i2.2593.