1.
Rahman SAY, Rahayu A, Hendrayati H. Digital marketing evolution: Understanding the role of AI and Big Data in shaping marketing strategies. Intenational. J. financial account. management [Internet]. 2025 Sep. 1 [cited 2025 Nov. 3];7(2):197-211. Available from: https://goodwoodpub.com/index.php/ijfam/article/view/2593