Nwosu, K.C. , Nwokoye, I.E. , Ngwube, A.C. , Mbamalu, I.E. and Egbunike, C.F. 2026. Digitisation, E-Commerce and Cloud Computing as Determinants of Firm Performance among FMCG Firms. Journal of Digital Business and Marketing. 2, 2 (Aug. 2026), 153–171. DOI:https://doi.org/10.35912/jdbm.v2.n2.p153-171.2026.