Value proposition design at training and consulting services company in Sharia financial banking Lampung Province at CV. Acceleration Indonesia Juara

Published: Nov 29, 2023

Abstract:

Purpose: This study aims to identify the causes of the existing business performance gap and design a value proposition for training and consulting services companies in the Sharia financial sector in Lampung Province at CV. Akselerasi Indonesia Juara.

Research Methodology: This research is exploratory, beginning with observations of phenomena and problems and developing initial ideas about them, which then move towards refining the research questions.

Results: CV Akselerasi Indonesia Juara has created a sustainable program to provide training services. Because BPRS likes the service, they do not like it when the service is limited to the classroom. Ongoing programs can be created by providing alumni forums, sharing forums, and even ongoing programs.

Conclusions: CV Akselerasi Indonesia Juara should extend its training beyond classrooms through sustainable engagement programs while strengthening its divisions and innovating post-pandemic to enhance competitiveness in the sharia financial sector of Lampungn.

Limitations: The company, AKIRA, provides training and consulting services to various institutions and companies, including UKMs, and has three divisions: Public Training, In-House Training, and CCC (Coaching, Consulting & Co-management).

Contribution: The company faced challenges in developing its business due to the COVID-19 pandemic, which disrupted the training and consulting services industry.

Keywords:
1. Customer Profile
2. Banking
3. Value Proposition Design
4. Value Map
Authors:
Hengki Yuliansyah
How to Cite
Yuliansyah, H. (2023). Value proposition design at training and consulting services company in Sharia financial banking Lampung Province at CV. Acceleration Indonesia Juara. Journal of Multidisciplinary Academic Business Studies, 1(2), 139–153. https://doi.org/10.35912/jomabs.v1i2.1817

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References

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    Doe, M., Dhanabagiyam, S., Boopathy, S., Irfan, M., & Naidu, C. (2024). Effectiveness of Learning Management System (LMS) in Sustainable Learning and Development among Bank Employees. Journal of Ecohumanism, 3. doi:http://dx.doi.org/10.62754/joe.v3i8.4918

    Fatchurrohman, M., & Saputri, P. L. (2023). Limitation of Non-Halal Income (Interest) in The Criteria of Sharia Securities List in Indonesia Stock Exchange. Bukhori: Kajian Ekonomi dan Keuangan Islam, 2(1), 29-38. doi: https://doi.org/10.35912/bukhori.v2i1.1708

    Hasan, Z., & Nurhuda, A. (2023). The Role of Sharia Economic Law in Supporting A Healthy Economic System for Indonesian Communities. Bukhori: Kajian Ekonomi dan Keuangan Islam, 2(2), 103-110. doi: https://doi.org/10.35912/bukhori.v2i2.1978

    Holtrop, J. S., Estabrooks, P. A., Gaglio, B., Harden, S. M., Kessler, R. S., King, D. K., . . . Shelton, R. C. (2021). Understanding and applying the RE-AIM framework: clarifications and resources. Journal of clinical and translational science, 5(1), e126.

    Juliyanti, W., & Wibowo, Y. K. (2021). Literature review: implementation of Musharakah Mutanaqisah partnership over the world. Bukhori: Kajian Ekonomi dan Keuangan Islam, 1(1), 1-10. doi: https://doi.org/10.35912/bukhori.v1i1.196

    Lim, C., Martin, Adnyana, M., Achmad, S., & Sutoyo, R. (2023). Online Learning Platform Analysis During COVID- 19 Pandemic in Indonesia. Procedia Computer Science, 227, 606-613. doi:http://dx.doi.org/10.1016/j.procs.2023.10.564

    Mangundjaya, W. L., Wulandari, P., & Wardhani, C. (2015). Adding value for customers by providing service quality training (study at Islamic bank in Indonesia). International Journal of Business Performance Management, 16(2-3), 230-245. doi:https://doi.org/10.1504/IJBPM.2015.068734

    Miftah, A. Z., Widianingsih, I., Muhtar, E. A., & Sutriadi, R. (2023). Reviving a city’s economic engine: The COVID-19 pandemic impact and the private sector’s engagement in Bandung City. Sustainability, 15(12), 9279. doi:https://doi.org/10.3390/su15129279

    Neuhüttler, J., Woyke, I. C., & Ganz, W. (2017). Applying value proposition design for developing smart service business models in manufacturing firms. Paper presented at the International Conference on Applied Human Factors and Ergonomics.

    Noufal, M. F. (2020). Pengaruh Kepemimpinan Terhadap Kepuasan Kerja Pegawai pada PT PLN (Persero) Sektor Bandar Lampung. Jurnal Relevansi: Ekonomi, Manajemen dan Bisnis, 4(1), 12-20 https://doi.org/10.61401/relevansi.v4i1.34.

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    Sari, K. N., Sulchan, M., & Mutamimah, M. (2021). Performance Comparison of Mutual Funds and Sharia Mutual Funds. Bukhori: Kajian Ekonomi dan Keuangan Islam, 1(1), 65-77. doi: https://doi.org/10.35912/bukhori.v1i1.600

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    Shahid, M., Bhatti, F., Mohtesham, M., & Mahadi, N. (2022). The Value Propositions and The Nature of The Islamic Banks Products and Services in Providing The Solution/s for The Financial Needs of Bimb Business Customer Segments. El-Barka: Journal of Islamic Economics and Business, Volume 5, 105-134. doi:http://dx.doi.org/10.21154/elbarka.v5i1.3815

    Sihite, M., Soegiarto, I., Ilmi, M., & Ilham, I. (2024). The Impact of Leadership Style, Employee Motivation, and Organizational Culture on Job Performance of Start-Up Employee. International Journal of Business Law and Education, 05, 2024. doi:http://dx.doi.org/10.56442/ijble.v5i2.730

    Soeprajitno, E. D., Setyawan, W. H., & Wihara, D. S. (2019). Dampak Pelatihan “Service Excellence” Terhadap Kinerja Karyawan Bank Perkreditan Rakyat (Bpr) Kota Kediri. Dampak Pelatihan “Service Excellence” Terhadap Kinerja Karyawan Bank Perkreditan Rakyat (Bpr) Kota Kediri, 4(2), 94-102. doi:https://doi.org/10.33005/mebis.v4i2.58

    Sugiyono, P. (2018). Metode Penelitian Kuantitatif, Kualitatif, Kombinasi dan RD. CV Alfabeta.

    Susilo, A. S., & Hidayat, M. S. (2021). Pengaruh Kepemimpinan Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada PT. Provis Garuda Service Di Pelabuhan Bakauheni Lampung Selatan. Jurnal Relevansi: Ekonomi, Manajemen dan Bisnis, 5(2), 45-61 https://doi.org/10.61401/relevansi.v5i2.57.

    Yahya, Y., & Yani, D. A. (2023). Pengaruh Pengembangan Sumber Daya Manusia dan Motivasi Kerja terhadap Kinerja Pegawai pada Kantor Kelurahan Blambangan Umpu Kecamatan Blmbangan Umpu. Jurnal Relevansi: Ekonomi, Manajemen dan Bisnis, 7(1), 47-62 https://doi.org/10.61401/relevansi.v7i1.81.

    Zhenjing, G., Chupradit, S., Ku, K. Y., Nassani, A. A., & Haffar, M. (2022). Impact of employees' workplace environment on employees' performance: a multi-mediation model. Frontiers in Public Health, 10, 890400. doi:https://doi.org/10.3389/fpubh.2022.890400

  1. Damschroder, L. J., Reardon, C. M., Widerquist, M. A. O., & Lowery, J. (2022). The updated Consolidated Framework for Implementation Research based on user feedback. Implementation science, 17(1), 75. doi:https://doi.org/10.1186/s13012-022-01245-0
  2. Doe, M., Dhanabagiyam, S., Boopathy, S., Irfan, M., & Naidu, C. (2024). Effectiveness of Learning Management System (LMS) in Sustainable Learning and Development among Bank Employees. Journal of Ecohumanism, 3. doi:http://dx.doi.org/10.62754/joe.v3i8.4918
  3. Fatchurrohman, M., & Saputri, P. L. (2023). Limitation of Non-Halal Income (Interest) in The Criteria of Sharia Securities List in Indonesia Stock Exchange. Bukhori: Kajian Ekonomi dan Keuangan Islam, 2(1), 29-38. doi: https://doi.org/10.35912/bukhori.v2i1.1708
  4. Hasan, Z., & Nurhuda, A. (2023). The Role of Sharia Economic Law in Supporting A Healthy Economic System for Indonesian Communities. Bukhori: Kajian Ekonomi dan Keuangan Islam, 2(2), 103-110. doi: https://doi.org/10.35912/bukhori.v2i2.1978
  5. Holtrop, J. S., Estabrooks, P. A., Gaglio, B., Harden, S. M., Kessler, R. S., King, D. K., . . . Shelton, R. C. (2021). Understanding and applying the RE-AIM framework: clarifications and resources. Journal of clinical and translational science, 5(1), e126.
  6. Juliyanti, W., & Wibowo, Y. K. (2021). Literature review: implementation of Musharakah Mutanaqisah partnership over the world. Bukhori: Kajian Ekonomi dan Keuangan Islam, 1(1), 1-10. doi: https://doi.org/10.35912/bukhori.v1i1.196
  7. Lim, C., Martin, Adnyana, M., Achmad, S., & Sutoyo, R. (2023). Online Learning Platform Analysis During COVID- 19 Pandemic in Indonesia. Procedia Computer Science, 227, 606-613. doi:http://dx.doi.org/10.1016/j.procs.2023.10.564
  8. Mangundjaya, W. L., Wulandari, P., & Wardhani, C. (2015). Adding value for customers by providing service quality training (study at Islamic bank in Indonesia). International Journal of Business Performance Management, 16(2-3), 230-245. doi:https://doi.org/10.1504/IJBPM.2015.068734
  9. Miftah, A. Z., Widianingsih, I., Muhtar, E. A., & Sutriadi, R. (2023). Reviving a city’s economic engine: The COVID-19 pandemic impact and the private sector’s engagement in Bandung City. Sustainability, 15(12), 9279. doi:https://doi.org/10.3390/su15129279
  10. Neuhüttler, J., Woyke, I. C., & Ganz, W. (2017). Applying value proposition design for developing smart service business models in manufacturing firms. Paper presented at the International Conference on Applied Human Factors and Ergonomics.
  11. Noufal, M. F. (2020). Pengaruh Kepemimpinan Terhadap Kepuasan Kerja Pegawai pada PT PLN (Persero) Sektor Bandar Lampung. Jurnal Relevansi: Ekonomi, Manajemen dan Bisnis, 4(1), 12-20 https://doi.org/10.61401/relevansi.v4i1.34.
  12. Obrenovic, B., Du, J., Godinic, D., Tsoy, D., Khan, M. A. S., & Jakhongirov, I. (2020). Sustaining enterprise operations and productivity during the COVID-19 pandemic:“Enterprise Effectiveness and Sustainability Model”. Sustainability, 12(15), 5981. doi:https://doi.org/10.3390/su12155981
  13. Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design. Jon Wiley & sons. Inc., Hoboken, New Jersey.
  14. Pramono, A., & Safarini, N. (2022). Pengaruh Pengembangan Sumber Daya Manusia dan Motivasi Kerja terhadap Kualitas Sumber Daya Manusia pada Dinas Sosial Kabupaten Pesawaran. Jurnal Relevansi: Ekonomi, Manajemen dan Bisnis, 6(2), 45-56 https://doi.org/10.61401/relevansi.v6i2.70.
  15. Putra, N. P., & Suprapti, R. (2019). Pengaruh Kepemimpinan Terhadap Kinerja Pegawai pada Dinas PUPR Kabupaten Pesawaran. Jurnal Relevansi: Ekonomi, Manajemen dan Bisnis, 3(1), 39-44 https://doi.org/10.61401/relevansi.v3i1.31.
  16. Sanasi, S., Ghezzi, A., & Cavallo, A. (2023). What happens after market validation? Experimentation for scaling in technology-based startups. Technological Forecasting and Social Change, 196, 122839. doi:https://doi.org/10.1016/j.techfore.2023.122839
  17. Sari, K. N., Sulchan, M., & Mutamimah, M. (2021). Performance Comparison of Mutual Funds and Sharia Mutual Funds. Bukhori: Kajian Ekonomi dan Keuangan Islam, 1(1), 65-77. doi: https://doi.org/10.35912/bukhori.v1i1.600
  18. Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach: john wiley & sons.
  19. Shahid, M., Bhatti, F., Mohtesham, M., & Mahadi, N. (2022). The Value Propositions and The Nature of The Islamic Banks Products and Services in Providing The Solution/s for The Financial Needs of Bimb Business Customer Segments. El-Barka: Journal of Islamic Economics and Business, Volume 5, 105-134. doi:http://dx.doi.org/10.21154/elbarka.v5i1.3815
  20. Sihite, M., Soegiarto, I., Ilmi, M., & Ilham, I. (2024). The Impact of Leadership Style, Employee Motivation, and Organizational Culture on Job Performance of Start-Up Employee. International Journal of Business Law and Education, 05, 2024. doi:http://dx.doi.org/10.56442/ijble.v5i2.730
  21. Soeprajitno, E. D., Setyawan, W. H., & Wihara, D. S. (2019). Dampak Pelatihan “Service Excellence” Terhadap Kinerja Karyawan Bank Perkreditan Rakyat (Bpr) Kota Kediri. Dampak Pelatihan “Service Excellence” Terhadap Kinerja Karyawan Bank Perkreditan Rakyat (Bpr) Kota Kediri, 4(2), 94-102. doi:https://doi.org/10.33005/mebis.v4i2.58
  22. Sugiyono, P. (2018). Metode Penelitian Kuantitatif, Kualitatif, Kombinasi dan RD. CV Alfabeta.
  23. Susilo, A. S., & Hidayat, M. S. (2021). Pengaruh Kepemimpinan Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada PT. Provis Garuda Service Di Pelabuhan Bakauheni Lampung Selatan. Jurnal Relevansi: Ekonomi, Manajemen dan Bisnis, 5(2), 45-61 https://doi.org/10.61401/relevansi.v5i2.57.
  24. Yahya, Y., & Yani, D. A. (2023). Pengaruh Pengembangan Sumber Daya Manusia dan Motivasi Kerja terhadap Kinerja Pegawai pada Kantor Kelurahan Blambangan Umpu Kecamatan Blmbangan Umpu. Jurnal Relevansi: Ekonomi, Manajemen dan Bisnis, 7(1), 47-62 https://doi.org/10.61401/relevansi.v7i1.81.
  25. Zhenjing, G., Chupradit, S., Ku, K. Y., Nassani, A. A., & Haffar, M. (2022). Impact of employees' workplace environment on employees' performance: a multi-mediation model. Frontiers in Public Health, 10, 890400. doi:https://doi.org/10.3389/fpubh.2022.890400