Factors influencing news purchasing in Tempo

https://doi.org/10.35912/jomabs.v1i4.2119
Published: Jun 21, 2024

Abstract:

Purpose: This study explores the factors that influence purchasing decisions regarding tempo-paid news, namely, individual factors, psychology, and product knowledge. The payment decision variables measured in this research are purchase intention, willingness to pay, and choice of profit model for tempo-paid news.

Method: This research used a survey method with a purposive sample of 200 non-paid tempo users. The questionnaire consisted of closed choice questions. Data were analyzed by cross-tabulation analysis and chi-square test using the Statistical Package for Social Sciences (SPSS).

Results: The findings indicate that individual, psychological, and product knowledge have a significant relationship with purchase intention. Only psychological and product knowledge factors had a significant relationship with willingness to pay. Meanwhile, individual, psychological, and product knowledge factors have a significant relationship with the choice of profit model. This study only reviews the factors that influence purchasing decisions among Tempo non-paid news readers from March to April 2024.

Limitations: This research was limited to Tempo's paid products, not to other paid news products. Therefore, further research is needed to determine the factors that can influence purchasing decisions on paid news. Nevertheless, the findings provide an initial picture of the factors that influence the purchase of paid news in the Indonesian market, where the model is still young.

Contributions: The findings of this research can provide input for future researchers in the marketing discipline or the mass media industry in Indonesia regarding the development of paid news-based business models.

Keywords:
1. Factors influence purchase decision
2. Purchase intentions
3. Willingness to pay
4. Profit Model
5. Tempo
Authors:
1 . Khairul Anam
Institut Teknologi Bandung, Indonesia
2 . Nila A. Windasari
Institut Teknologi Bandung, Indonesia
3 . Sandhy Widyasthana
Institut Teknologi Bandung, Indonesia
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How to Cite
Anam, K., Windasari, N. A., & Widyasthana, S. (2024). Factors influencing news purchasing in Tempo. Journal of Multidisciplinary Academic Business Studies, 1(4), 567–603. https://doi.org/10.35912/jomabs.v1i4.2119
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Issue & Section
Vol. 1 No. 4 (2024): August
Articles
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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  2. Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2014). Principles of marketing: Pearson Australia.
  3. Borchgrevink-Brækhus, M., & Moe, H. (2023). The burden of subscribing: How young people experience digital news subscriptions. Journalism studies, 24(8), 1069-1086.
  4. Cameron, T. A., & James, M. D. (1987). Estimating willingness to pay from survey data: an alternative pre-test-market evaluation procedure. Journal of marketing research, 24(4), 389-395.
  5. Enders, T., Schüritz, R., & Frey, W. (2019). Capturing value from data: Exploring factors influencing revenue model design for data-driven services.
  6. Engel, J. F., Roger, D., & Miniard, P. W. (1994). Perilaku konsumen, jilid 1.
  7. Fosker, N., & Cheung, B. (2021). Pricing and proposition testing in subscription economies. Applied Marketing Analytics, 6(3), 211-220.
  8. Fraenkel, J., Wallen, N., & Hyun, H. (1993). How to Design and Evaluate Research in Education 10th ed: McGraw-Hill Education.
  9. Ghazali, I. (2011). Aplikasi analisis multivariate dengan program IBM SPSS 19. Semarang: Badan Penerbit Universitas Diponegoro.
  10. Goyanes, M. (2014). An empirical study of factors that influence the willingness to pay for online news. Journalism practice, 8(6), 742-757.
  11. Joiner, W., McMahon, A., & Just, R. (2021). Since 2005, about 2,200 local newspapers across America have closed. Here are some of the stories in danger of being lost — as told by local journalists. Retrieved from https://www.washingtonpost.com/magazine/interactive/2021/local-news-deserts-expanding/
  12. Kammer, A., Boeck, M., Hansen, J. V., & Hauschildt, L. J. H. (2015). The free-to-fee transition: Audiences’ attitudes toward paying for online news. Journal of Media Business Studies, 12(2), 107-120.
  13. Koebler, J. (2023). VICE Media LLC Files for Chapter 11 Bankruptcy. Retrieved from https://www.vice.com/en/article/pkap5v/vice-media-llc-files-for-chapter-11-bankruptcy
  14. Kotler, P., & Keller, K. L. (2009). Manajemen pemasaran, edisi 13. Jakarta: Erlangga, 14.
  15. Kotler, P., & Keller, K. L. (2016). Marketing management (15th global ed.). England: Pearson.
  16. Malhotra, N. (2004). Marketing Research: An Applied Orientation. New Jersey: Perason Education.
  17. Mankiw, N. G., Quah, E., & Wilson, P. (2012). Pengantar Ekonomi Mikro Principles of Economics. Salemba Empat, Jakarta.
  18. Newman, N., Fletcher, R., Eddy, K., Robertson, C. T., & Nielsen, R. K. (2023). Reuters Institute Digital News Report 2023. Retrieved from https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2023-06/Digital_News_Report_2023.pdf
  19. Newman, N., & Robertson, C. (2023). Paying for news: price-conscious consumers look for value amid cost-of-living crisis.
  20. NYTCO. (2023). The New York Times Company 2022 Annual Report. Retrieved from https://nytco-assets.nytimes.com/2023/03/The-New-York-Times-Company-2022-Annual-Report.pdf
  21. Peña-García, N., Gil-Saura, I., Rodríguez-Orejuela, A., & Siqueira-Junior, J. R. (2020). Purchase intention and purchase behavior online: A cross-cultural approach. Heliyon, 6(6).
  22. Su, Y., & Jin, L. (2022). The impact of online platforms’ revenue model on consumers’ ethical inferences. Journal of Business Ethics, 1-15.
  23. Sugiyono, P. (2011). Metodologi penelitian kuantitatif kualitatif dan R&D. Alpabeta, Bandung.
  24. Teece, D. J. (2010). Business models, business strategy and innovation. Long range planning, 43(2-3), 172-194.
  25. van Angeren, J., Vroom, G., McCann, B. T., Podoynitsyna, K., & Langerak, F. (2022). Optimal distinctiveness across revenue models: Performance effects of differentiation of paid and free products in a mobile app market. Strategic management journal, 43(10), 2066-2100.
  26. Ventre, I., & Kolbe, D. (2020). The impact of perceived usefulness of online reviews, trust and perceived risk on online purchase intention in emerging markets: A Mexican perspective. Journal of International Consumer Marketing, 32(4), 287-299.
  27. Waterson, J., & Yang, M. (2023). BuzzFeed News to close and parent company to make substantial layoffs. Retrieved from https://www.theguardian.com/media/2023/apr/20/buzzfeed-news-close-layoffs-shutting-down
  28. Zott, C., & Amit, R. (2010). Business model design: An activity system perspective. Long range planning, 43(2-3), 216-226.