Analysis of factors influencing the adoption of MyTEnS application with the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) model on account managers at Telkom Indonesia

https://doi.org/10.35912/jomabs.v2i2.2711
Published: Feb 11, 2025

Abstract:

Purpose: To continue building performance excellence, Telkom launched five main strategies known as the Five Bold Moves strategy (Infraco, Data Center, B2B IT, Digico and FMC). Telkom Indonesia developed the MyTEnS application to create smoother and more efficient B2B business processes for Account Managers. This study seeks what factors influence MyTEnS adoption and which moderating variables will strongly moderate the acceptance of MyTEnS adoption.

Methodology: This research uses quantitative methods and the expanded UTAUT-2 model with the addition of Personal Innovativeness and Age and Job Tenure variables will become Moderation variables. This study used a sample of 129 respondents. Data analysis in this study uses path analysis using the SmartPLS program.

Results: The results of testing the hypothesis can be concluded that Effor expectancy, Hedonic motivation, and Personal innovativeness have a positive and significant influence on Behavioral Intention. Facilitating Conditions and Behavioral Intention have a significant positive effect on Use Behavior.

Keywords:
1. Technology
2. UTAUT 2
3. Personal Innovativeness
4. Account Manager
5. Organization
Authors:
1 . Yosef Febri Wiryawan
Telkom University, Indonesia
2 . Dodie Tricahyono
Telkom University, Indonesia
3 . Muhammad Awaluddin
Telkom University, Indonesia
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How to Cite
Wiryawan, Y. F., Tricahyono, D., & Awaluddin, M. (2025). Analysis of factors influencing the adoption of MyTEnS application with the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) model on account managers at Telkom Indonesia. Journal of Multidisciplinary Academic Business Studies, 2(2), 437–448. https://doi.org/10.35912/jomabs.v2i2.2711
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Issue & Section
Vol. 2 No. 2 (2025): February
Articles
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References

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    Forozandeh, M. (2021). The effect of supply chain management challenges on research and development projects using Fuzzy DEMATEL and TOPSIS approach. Annals of Management and Organization Research, 2(3), 175-190.

    Gharaibeh, M. K., & Arshad, M. R. M. (2018). Determinants of intention to use mobile banking in the North of Jordan: extending UTAUT2 with mass media and trust. Journal of Engineering and Applied Sciences, 13(8), 2023-2033.

    Gladiaventa, F. A., & Sari, A. P. (2022). Five Bold Moves, Strategi Telkom untuk Jadi Digital Telco Kelas Dunia. Retrieved from https://money.kompas.com/read/2022/04/20/164631326/five-bold-moves-strategi-telkom-untuk-jadi-digital-telco-kelas-dunia?page=all#google_vignette

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    Venkatesh, V., Thong, J. Y., & Xu, X. (2012). Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology. MIS quarterly, 157-178.

  1. Alie, M. S., Fitri, E. R., Desmon, D., Nasir, M., & Meidasari, E. (2024). The Influence of good corporate governance on the financial performance of state-owned enterprises listed on the Indonesia Stock Exchange. Journal of Multidisciplinary Academic Business Studies, 2(1), 97-110.
  2. Forozandeh, M. (2021). The effect of supply chain management challenges on research and development projects using Fuzzy DEMATEL and TOPSIS approach. Annals of Management and Organization Research, 2(3), 175-190.
  3. Gharaibeh, M. K., & Arshad, M. R. M. (2018). Determinants of intention to use mobile banking in the North of Jordan: extending UTAUT2 with mass media and trust. Journal of Engineering and Applied Sciences, 13(8), 2023-2033.
  4. Gladiaventa, F. A., & Sari, A. P. (2022). Five Bold Moves, Strategi Telkom untuk Jadi Digital Telco Kelas Dunia. Retrieved from https://money.kompas.com/read/2022/04/20/164631326/five-bold-moves-strategi-telkom-untuk-jadi-digital-telco-kelas-dunia?page=all#google_vignette
  5. Indrawati, P. D. (2015). Metode penelitian manajemen dan bisnis konvergensi teknologi komunikasi dan informasi. Bandung: PT Refika Aditama.
  6. Koenig?Lewis, N., Palmer, A., & Moll, A. (2010). Predicting young consumers' take up of mobile banking services. International journal of bank marketing, 28(5), 410-432.
  7. Latan, H., & Ghozali, I. (2017). Partial Least Squares with WarpPLS 5.0.
  8. Mashizha, M., Gumbo, L., & Chimwe, E. (2023). Addressing Barriers to entry into international trade by SMEs in Zimbabwe. Annals of Management and Organization Research, 4(4), 309-323.
  9. Maskur, F., Basir, A., & Dewi, S. R. (2024). Influence of job satisfaction and management information systems on employee performance in PT. Pawnshop in Palopo City. Journal of Multidisciplinary Academic and Practice Studies, 2(3), 325-334.
  10. Nwosu, C. C., Obalum, D. C., & Ananti, M. O. (2024). Artificial intelligence in public service and governance in Nigeria. Journal of Governance and Accountability Studies, 4(2), 109-120.
  11. Putri, S., & Utama, A. A. (2024). Reliability improvement process case study: PT HMS Tbk. Journal of Multidisciplinary Academic Business Studies, 1(4), 427-446.
  12. Raman, A., & Don, Y. (2013). Preservice teachers' acceptance of learning management software: An application of the UTAUT2 model. International Education Studies, 6(7), 157-164.
  13. Ratul, S. S., Nayma, J., & Rahman, S. B. (2023). An analysis of the perceptions of CSR among Bangladeshi Business School students. International Journal of Financial, Accounting, and Management, 5(1), 35-58.
  14. Restu, A., Gamayuni, R. R., & Yuliansyah, Y. (2024). Adopting an enterprise resource planning system in village government. Journal of Governance and Accountability Studies, 4(1), 1-17.
  15. Roy, S. K. (2022). The impact of age, gender, and ethnic diversity on organizational performance: an empirical study of Bangladesh's banking sector. International Journal of Financial, Accounting, and Management, 4(2), 145-161.
  16. Smith, J. S. (2019). International trade promotion methods for SMEs in low and lower-middle-income economies. International Journal of Financial, Accounting, and Management, 1(3), 131-145.
  17. Tarwaka, T. (2017). KESELAMATAN DAN KESEHATAN KERJA : Manajemen dan Implementasi K3 Di Tempat Kerja. Surakarta: Harapan Press.
  18. Taselaar, E. (2020). Replacing physical wallets: a study expanding UTAUT2 to examine m-payment adoption among Dutch consumers. University of Twente.
  19. Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management Science, 46(2), 186-204.
  20. Venkatesh, V., Thong, J. Y., & Xu, X. (2012). Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology. MIS quarterly, 157-178.