Analysis of demand elasticity for processed salted fish at Maria Bintang Laut Cooperative, Diocese of Mimika, in Mimika Regency
Abstract:
Purpose: This study aims to analyze the cost structure, revenue, income, break-even point (BEP), and demand elasticity for processed salted fish at the Maria Bintang Laut Cooperative, Diocese of Mimika, to assess business feasibility and provide strategic recommendations for income improvement.
Research/methodology: The research employs a quantitative approach with a census of 60 active cooperative members out of 230 total artisans. Primary data were collected through structured interviews and field observations, while secondary data were sourced from cooperative records and government publications. Data analysis techniques include descriptive statistics, demand elasticity measurement, log-linear regression, and BEP analysis.
Results: Findings indicate an increase in production from 986 kg in 2023 to 1,431 kg in 2024, alongside higher revenues (from IDR 19.72 million to IDR 35.7 million). However, despite rising revenues, the cooperative failed to reach BEP due to high production costs, especially labor and raw materials, resulting in losses in both years. The price elasticity of demand was calculated at 1.8, suggesting that demand is highly elastic, with higher prices followed by higher demand contrary to conventional economic theory but consistent with local market dynamics.
Conclusions: Although production and revenue increased, the business remains unprofitable. Demand elasticity analysis suggests consumers are responsive to perceived quality, making pricing strategy crucial. Efficiency improvements in labor and raw materials are necessary to achieve BEP and profitability.
Limitations: The study is limited by a small dataset (2023–2024), restricting statistical generalization.
Contribution: This study provides practical insights for cooperatives in coastal communities to design cost efficiency, adaptive pricing, and quality-based strategies to strengthen economic sustainability.
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Kecamatan Sukamantri Kabupaten Ciamis). Jurnal Ilmiah Mahasiswa Agroinfo Galuh.
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Tuwo, A. (2023) Analisis Usaha Pengolahan Ikan Asin Skala Rumah Tangga di Pulau Barrang Lompo, Kota Makassar. Jurnal Sosial Ekonomi Perikanan,
Wulansari R. Sauma. 2010. Analisis Permintaan Ikan Laut Di Kabupaten Rembang. Skripsi. Fakultas Pertanian Universitas Sebelas Maret. Surakarta. Indonesia.
Regowo Ilmi. (2023). Analisis Pendapatan dan Nilai Tambah Usaha Ikan Asin. Universitas Islam Negeri Syarif Hidayatullah Jakarta. https://repository.uinjkt.ac.id. Kutipan Sinurat dkk (2015:11)
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https://repository.uinjkt.ac.id/dspace/bitstream/FADHILHERAWAN-FST.pdf. Kutipan Padangaran (2013:97)
Choudhury, A., & Ray, A. (2018). “Price Elasticity of Demand and Its Determinants: An Empirical Study”. International Journal of Economics and Business Research.
Supadi, S., & Lestari, N. (2019). “Analisis Elastisitas Permintaan Konsumen pada Produk Perikanan”. Jurnal Ekonomi dan Pembangunan.
- Tetrick, L. E., Fisher, G. G., Ford, M. T., & Quick, J. C. E. (2024). Handbook of Occupational Health Psychology. Washington D.C.: American Psychological Association.
- Alfionita, A. & Siahaan, D. 2020. Analisis Faktor-Faktor yang Mempengaruhi Permintaan Ikan Asin Laut di Kota Padang. Jurnal Ekonomi dan Kebijakan Perikanan.
- Mankiw, N. G. (2018). Principles of Economics (8th ed.). Cengage Learning. Link: https://www.cengage.com/c/principles-of-economics-8e-mankiw
- Sadoulet, E., & de Janvry, A. (1995). Quantitative Development Policy Analysis. The Johns Hopkins University Press. Link: https://www.jstor.org/stable/10.2307/j.ctt7rtrt
- Supadi, S., & Lestari, N. (2019). “Analisis Elastisitas Permintaan Konsumen pada Produk Perikanan.” Jurnal Ekonomi dan Pembangunan. https://journal.unnes.ac.id/sju/index.php/edaj
- Case, K. E., Fair, R. C., & Oster, S. M. (2012). Principles of Economics (10th ed.). Pearson Education. https://www.pearson.com/en-us/subject-catalog/p/principles-of-economics-case
- Samuelson, P. A., & Nordhaus, W. D. (2010). Economics (19th ed.). McGraw-Hill Education. https://www.mheducation.com/highered/product/economics-samuelson-nordhaus/M9780073511290.html
- Gujarati, D. N. (2012). Basic Econometrics (5th ed.). New York: McGraw-Hill Education.
- “The demand for a good depends on several factors, including the good’s own price, the prices of related goods, income, tastes, and expectations.”
- — Mankiw, N. G. (2018). Principles of Economics (8th ed.). Cengage Learning. Link buku: https://www.cengage.com/c/principles-of-economics-8e-mankiw
- Amir, M., Minha, A., dan Yulius. 2019. Analisis Nilai Tambah dan Keuntungan Pengolahan Ikan Sepat Segar Menjadi Ikan Sepat Asin (Studi Kasus Industri Ikan Sepat Asin di Desa Ulak Kemang Kecamatan Pampangan). Jurnal Agribisnis dan Pembangunan Pertanian.
- Chaerani, L. 2017. Analisis Elastisitas Permintaan dan Penawaran Ikan Akibat Perubahan Harga di Pasar Bauntung Banjarbaru, Kalimantan Selatan.
- Jurnal Ilmu Ekonomi dan Pembangunan.
- Mankiw, N. G. (2018). Principles of Economics (8th ed.). Cengage Learning.
- Kotler, P., & Keller, K. L. (2012). Marketing Management (14th ed.). Pearson Education.
- Dewi, M.W., Muryati, M. (2017). Analysis of production cost effect with order price method on sales pricing of products at PT. Aneka Printing Indonesia in Sukoharjo. International Journal of Economics, Business and Accounting Research.
- Epaga, P., Mujiburrahmad, B., dan Susanti, E. 2019. Analisis Nilai Tambah Agroindustri Pengolahan Kopi Arabika Ekspor di Kabupaten Aceh Tengah (Studi Kasus Pada KSU Sara Ate). Jurnal Agribisnis dan Sosial Ekonomi Pertanian UNPAD.
- Hasan, V., Mukti, A.T., Putranto, T.W. (2019). Range expansion of the invasive nile tilapia oreochromisniloticus (perciformes: cichlidae) in Java Sea and first record for Kangean Island, Madura, East Java, Indonesia. Ecology, Environment and Conservation Paper.
- Irawan, A., Supriharyono, S., Hutabarat, J.Ambariyanto, A. (2018). Seagrass beds as the buffer zone for fish biodiversity in coastal water of Bontang City, East Kalimantan, Indonesia. Biodiversitas.
- Ilmi, F. 2022. Analisis Pendapatan dan Nilai Tambah Usaha Ikan Asin: Kasus Kelompok Pengolah dan Pemasar Aroma Jaya di Kabupaten Tangerang.
- Jurnal Agribisnis dan Pengembangan Wilayah.
- Januardy, R. & Vol, M. 2024. Kontribusi Usaha Perikanan terhadap Pendapatan Keluarga di Kawasan Pesisir. Jurnal Ekonomi Kelautan dan Perikanan.
- Latifah, N., Sofia, L.A., Lilimantik, E. (2018). Financial feasibility of traditional processing industry: Study ofprocessing dry salted fish of Tatah Mina Group, South Kalimantan. IOSR Journal of Environmental Science, Toxicology and Food Technology.
- Nurlina, N. (2018). Analisis keterkaitan sub sektor perikanan dengan sektor lain pada perekonomian di Provinsi Aceh. Jurnal Samudra Ekonomika.
- Nurjanana, N., Jiuhardi, J., Amalia, S., Kustiawan, A., Kurniawan A.E. (2022). Mendukung UMKM ketupat untuk memulihkan ekonomi secara inklusif di Kampung Ketupat (Kota Samarinda). Jurnal Pustaka Mitra (Pusat Akses Kajian Mengabdi Terhadap Masyarakat) https://doi.org/10.55382/jurnalpustakamitra.
- Nurmala, L., Soetoro, S. Noormansyah, Z. (2016). Analisis biaya, pendapatan dan R/C usahatani kubis (brassica oleraceal): Suatu kasus di Desa Cibeureum
- Kecamatan Sukamantri Kabupaten Ciamis). Jurnal Ilmiah Mahasiswa Agroinfo Galuh.
- Prativi, R. 2021. Integrasi Pasar dan Elastisitas Transmisi Harga Ikan Asin di Pasar Tradisional Jawa Barat. Jurnal Ekonomi Pertanian dan Agribisnis,
- Sa’adah, W. 2021. Analisis Nilai Tambah Pengolahan Ikan Mujair Menjadi Ikan Asin di Desa Weduni Kecamatan Deket Kabupaten Lamongan. Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
- Tuwo, A. (2023) Analisis Usaha Pengolahan Ikan Asin Skala Rumah Tangga di Pulau Barrang Lompo, Kota Makassar. Jurnal Sosial Ekonomi Perikanan,
- Wulansari R. Sauma. 2010. Analisis Permintaan Ikan Laut Di Kabupaten Rembang. Skripsi. Fakultas Pertanian Universitas Sebelas Maret. Surakarta. Indonesia.
- Regowo Ilmi. (2023). Analisis Pendapatan dan Nilai Tambah Usaha Ikan Asin. Universitas Islam Negeri Syarif Hidayatullah Jakarta. https://repository.uinjkt.ac.id. Kutipan Sinurat dkk (2015:11)
- Fadly Herawan 2019. Analisis Pendapatan Usaha Produksi Tahu pada Industri Rumahan di Kelurahan Pondok Cabe Ilir Kecamatan Pamulang Kota Tangerang Selatan, yang tersedia di repositori Universitas Islam Negeri Syarif Hidayatullah Jakarta.
- https://repository.uinjkt.ac.id/dspace/bitstream/FADHILHERAWAN-FST.pdf. Kutipan Padangaran (2013:97)
- Choudhury, A., & Ray, A. (2018). “Price Elasticity of Demand and Its Determinants: An Empirical Study”. International Journal of Economics and Business Research.
- Supadi, S., & Lestari, N. (2019). “Analisis Elastisitas Permintaan Konsumen pada Produk Perikanan”. Jurnal Ekonomi dan Pembangunan.
