Production of Shadow Puppet Performances in Building Artistic Entrepreneurship

https://doi.org/10.35912/joste.v3i2.1221
Published: Oct 26, 2022

Abstract:

Purpose: This research describes the efforts to promote entrepreneurial motivation through shadow puppet performances.

Research Methodology: This research used a project-based approach, and the activities are initiated by: 1) diagnosing the problems of performing arts entrepreneurship, 2) creating art incubation designs, 3) implementing activity plans, and 4) evaluating activities through performances. The participants were students with educational backgrounds in dance, music, and fine arts at Universitas Pendidikan Indonesia, as well as partners in the Indigo Moon Theater, a community-based in London.

Results: A production of shadow puppet performance art with a Jungle Book story can foster students’ entrepreneurial motivation, shown through paid performances and business planning sales of show packages, merchandise, and a shadow puppet workshop model for children and families.

Limitations: This research cannot assist the participants in managerial work to continue their business.

Contributions: This research contributes to developing art entrepreneurship in the performing arts field as part of Indonesia’s creative industry sub-sector.

Keywords:
1. entrepreneurial motivation
2. art entrepreneurship
3. performing arts
4. shadow puppet
5. arts education
Authors:
1 . Juju Masunah
Universitas Pendidikan Indonesia, Indonesia
2 . Putri Lilis Dyani
Universitas Pendidikan Indonesia, Indonesia
3 . Vanessa Gaffar
Universitas Pendidikan Indonesia, Indonesia
4 . Maya Sari
Universitas Pendidikan Indonesia, Indonesia
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How to Cite
Masunah, J., Dyani, P. L., Gaffar, V., & Sari, M. (2022). Production of Shadow Puppet Performances in Building Artistic Entrepreneurship. Journal of Sustainable Tourism and Entrepreneurship, 3(2), 104–116. https://doi.org/10.35912/joste.v3i2.1221
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Issue & Section
Vol. 3 No. 2 (2022): January
Articles
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

References

    Akter, S., & Rahman, S. (2020). Factors affecting entrepreneurial intention: evidence from Khulna University, Bangladesh. Journal of Sustainable Tourism and Entrepreneurship, 1(3): 255-267.

    da Conceição Walkowski, M., dos Santos Pires, P., & Tricárico, L. T. (2019). Community-based tourism initiatives and their contribution to sustainable local development. Journal of Sustainable Tourism and Entrepreneurship, 1(1): 55-67.

    De Klerk, S. (2015). The creative industries: An entrepreneurial bricolage perspective. Management Decision.

    Essig, L. (2014). Arts incubators: A typology. The Journal of Arts Management, Law, and Society, 44(3): 169-180.

    Fatimah, S. E., & Purdianto, A. (2020). Factors Affecting Entrepreneurial Interest Among Students in Higher Education. Paper presented at the 1st International Conference on Accounting, Management and Entrepreneurship (ICAMER 2019).

    Frinces, Z. H. (2010). Pentingnya profesi wirausaha di Indonesia. Jurnal ekonomi dan pendidikan, 7(1).

    Gleason, N. W. (2018). Higher education in the era of the fourth industrial revolution: Springer Nature.

    Masunah, J. (2017). Creative industry: Two cases of performing arts market in Indonesia and South Korea. Humaniora, 29(1): 108-118.

    Masunah, J. (2019). Peran Perguruan Tinggi Dalam Mengembangkan Industry Kreatif Sub Sector Seni Pertunjukan di Indonesia. Ilmu Pendidikan, Pendidikan Bahasa dan Seni di Era Revolusi Industri, 4.

    Masunah, J., & Milyartini, R. (2016). Building entrepreneurship in performing arts industry through the incubation model. Paper presented at the 2016 Global Conference on Business, Management and Entrepreneurship.

    Masunah, J., & Milyartini, R. (2018). Developing entrepreneurship for the performing arts community through an art incubation model, Increasing Management Relevance and Competitiveness: 55-60: CRC Press.

    Pangestu, M. E., & Nirwandar, S. (2014). Ekonomi kreatif: kekuatan baru indonesia menuju 2025. Kementrian Pariwisata dan Ekonomi Kreatis RI.

    Prakoso, A. A., Pradipto, E., Roychansyah, M. S., & Nugraha, B. S. (2020). Community-based tourism: concepts, opportunities and challenges. Journal of Sustainable Tourism and Entrepreneurship, 2(2): 95-107.

    Rosmiati, R., Junias, D. T. S., & Munawar, M. (2015). Sikap, motivasi, dan minat berwirausaha mahasiswa. Jurnal Manajemen Dan Kewirausahaan (Journal of Management and Entrepreneurship), 17(1): 21-30.

    Sonkar, S., & Sarkar, A. K. (2020). Relationship between the three dimensions of institutes required for entrepreneurship development. Journal of Sustainable Tourism and Entrepreneurship, 2(1): 53-68.

    Stoecker, R. (2012). Research methods for community change: A project-based approach: Sage publications.

    Sukmayadi, Y., & Masunah, J. (2020). Organizing Bandung Isola Performing Arts Festival (BIPAF) As A Market of Innovative Performing Arts in Indonesia. Harmonia: Journal of Arts Research and Education, 20(1): 47-57.

    Tammie, R. A., Nuryanti, B. L., & Utama, R. D. H. (2019). Lingkungan Kewirausahaan dalam Motivasi Berwirausaha. Journal of Business Management Education (JBME), 4(1): 34-48.

    Utama, D. H., Mulyadi, H., Disman, D., & Imbragia, S. T. (2020). Pengaruh pembelajaran kewirausahaan dan motivasi wirausaha Terhadap niat berwirausaha. Journal of Business Management Education (JBME), 5(2): 16-21.

  1. Akter, S., & Rahman, S. (2020). Factors affecting entrepreneurial intention: evidence from Khulna University, Bangladesh. Journal of Sustainable Tourism and Entrepreneurship, 1(3): 255-267.
  2. da Conceição Walkowski, M., dos Santos Pires, P., & Tricárico, L. T. (2019). Community-based tourism initiatives and their contribution to sustainable local development. Journal of Sustainable Tourism and Entrepreneurship, 1(1): 55-67.
  3. De Klerk, S. (2015). The creative industries: An entrepreneurial bricolage perspective. Management Decision.
  4. Essig, L. (2014). Arts incubators: A typology. The Journal of Arts Management, Law, and Society, 44(3): 169-180.
  5. Fatimah, S. E., & Purdianto, A. (2020). Factors Affecting Entrepreneurial Interest Among Students in Higher Education. Paper presented at the 1st International Conference on Accounting, Management and Entrepreneurship (ICAMER 2019).
  6. Frinces, Z. H. (2010). Pentingnya profesi wirausaha di Indonesia. Jurnal ekonomi dan pendidikan, 7(1).
  7. Gleason, N. W. (2018). Higher education in the era of the fourth industrial revolution: Springer Nature.
  8. Masunah, J. (2017). Creative industry: Two cases of performing arts market in Indonesia and South Korea. Humaniora, 29(1): 108-118.
  9. Masunah, J. (2019). Peran Perguruan Tinggi Dalam Mengembangkan Industry Kreatif Sub Sector Seni Pertunjukan di Indonesia. Ilmu Pendidikan, Pendidikan Bahasa dan Seni di Era Revolusi Industri, 4.
  10. Masunah, J., & Milyartini, R. (2016). Building entrepreneurship in performing arts industry through the incubation model. Paper presented at the 2016 Global Conference on Business, Management and Entrepreneurship.
  11. Masunah, J., & Milyartini, R. (2018). Developing entrepreneurship for the performing arts community through an art incubation model, Increasing Management Relevance and Competitiveness: 55-60: CRC Press.
  12. Pangestu, M. E., & Nirwandar, S. (2014). Ekonomi kreatif: kekuatan baru indonesia menuju 2025. Kementrian Pariwisata dan Ekonomi Kreatis RI.
  13. Prakoso, A. A., Pradipto, E., Roychansyah, M. S., & Nugraha, B. S. (2020). Community-based tourism: concepts, opportunities and challenges. Journal of Sustainable Tourism and Entrepreneurship, 2(2): 95-107.
  14. Rosmiati, R., Junias, D. T. S., & Munawar, M. (2015). Sikap, motivasi, dan minat berwirausaha mahasiswa. Jurnal Manajemen Dan Kewirausahaan (Journal of Management and Entrepreneurship), 17(1): 21-30.
  15. Sonkar, S., & Sarkar, A. K. (2020). Relationship between the three dimensions of institutes required for entrepreneurship development. Journal of Sustainable Tourism and Entrepreneurship, 2(1): 53-68.
  16. Stoecker, R. (2012). Research methods for community change: A project-based approach: Sage publications.
  17. Sukmayadi, Y., & Masunah, J. (2020). Organizing Bandung Isola Performing Arts Festival (BIPAF) As A Market of Innovative Performing Arts in Indonesia. Harmonia: Journal of Arts Research and Education, 20(1): 47-57.
  18. Tammie, R. A., Nuryanti, B. L., & Utama, R. D. H. (2019). Lingkungan Kewirausahaan dalam Motivasi Berwirausaha. Journal of Business Management Education (JBME), 4(1): 34-48.
  19. Utama, D. H., Mulyadi, H., Disman, D., & Imbragia, S. T. (2020). Pengaruh pembelajaran kewirausahaan dan motivasi wirausaha Terhadap niat berwirausaha. Journal of Business Management Education (JBME), 5(2): 16-21.