Travel Bubble and Virtual Tourism Strategies to Increase Tourist Visits

https://doi.org/10.35912/joste.v3i2.1378
Published: Feb 14, 2023

Abstract:

Purpose: The purpose of the research is to find out the application of the Travel Bubble Strategy and Virtual Tour Package in order to increase tourist visits. The research was conducted in the Ex-Residency of Surakarta which includes the city of Solo, 6 Regencies (Boyolali, Karanganyar, Klaten, Sragen, Sukoharjo and Wonogiri). which have museums and heritage of international standard.

Research Methodology: In qualitative research design, data is presented descriptively qualitatively and interpretatively. The data needed are primary data and secondary data. Data collection methods, observation and interviews, and involving informants. Data description is supported by the review of several documents, literature and related records, documentation in the form of photos or video recordings about the object of research to complete data analysis.

Results: There are 2 strategies, namely Travel Bubble and Virtual Tourism to increase tourist visits to Museum and Cultural Heritage Attractions, during a pandemic that doesn't know when it will end.

Limitations: The research was conducted for museums and cultural heritage that have been developed, and are known by domestic and foreign tourists. Various tourist attractions that have been developed by the region have not been offered by specialized tourist agents.

Contributions: The use of travel bubble strategies and virtual tourism is one solution so that tourism activities continue to run even though there is still a threat of the covid-19 pandemic. The lives of people who depend on tourism businesses can continue well.

Keywords:
1. Museum and Heritage Building Tourism
2. Travel Bubble
3. Virtual Tourism
Authors:
1 . Bambang Riyadi
Universitas 17 Agustus 1945, Semarang, Indonesia
2 . Giyah Yuliari
Universitas 17 Agustus 1945, Semarang, Indonesia
3 . Putra Perdana
UPN Veteran Jawa Timur, Indonesia
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How to Cite
Riyadi, B., Yuliari, G., & Perdana, P. (2023). Travel Bubble and Virtual Tourism Strategies to Increase Tourist Visits. Journal of Sustainable Tourism and Entrepreneurship, 3(2), 131–142. https://doi.org/10.35912/joste.v3i2.1378
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Issue & Section
Vol. 3 No. 2 (2022): January
Articles
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  1. Achyarsyah, M., Rubini, R. A., Hendrayati, H., & Laelia, N. (2020). Strategi Peningkatan Kunjungan Museum Di Era Covid-19 Melalui Virtual Museum Nasional Indonesia. Image: Jurnal Riset Manajemen, 9(1), 20-33.
  2. AndraFarm.com. (2023). Simak ringkasan perkembangan COVID-19 (virus Corona) Indonesia per hari hingga 12 Februari 2023. Retrieved from https://m.andrafarm.com/_andra.php?_i=daftar-corona&noneg=85&urut=2&asc=01100000000
  3. Annistri, A. (2022). 8 Layanan Wisata Virtual, Tinggal Rebahan Bisa Keliling Dunia. cekaja.
  4. BPS. (2020). Provinsi Jawa Tengah dalam Angka. Retrieved from https://bappeda.jatengprov.go.id/wp-content/uploads/2020/07/Provinsi-Jawa-Tengah-Dalam-Angka-2020.pdf
  5. Chang, D.-S., & Wu, W.-D. (2021). Impact of the COVID-19 pandemic on the tourism industry: Applying TRIZ and DEMATEL to construct a decision-making model. Sustainability, 13(14), 7610.
  6. Cheng, L.-K., & Huang, H.-L. (2022). Virtual tourism atmospheres: The effects of pleasure, arousal, and dominance on the acceptance of virtual tourism. Journal of Hospitality and Tourism Management, 53, 143-152.
  7. Chusakul, W., & Nonthapot, S. (2021). Travel Bubble Policy Supporting between Thailand and Laos: Evidence from Tourist Market Integration Testing. Journal of Environmental Management & Tourism, 12(4), 948-957.
  8. Gu, Y., Onggo, B. S., Kunc, M. H., & Bayer, S. (2022). Small Island Developing States (SIDS) COVID-19 post-pandemic tourism recovery: A system dynamics approach. Current Issues in Tourism, 25(9), 1481-1508.
  9. Gunawan, I. (n.d.). Metode Penelitian Kualitatif. Retrieved from https://fip.um.ac.id/wp-content/uploads/2015/12/3_Metpen-Kualitatif.pdf
  10. Humas. (2022). Kemenparekraf Fasilitasi 800 Pelaku Pariwisata dan Ekonomi Kreatif Dapatkan Sertifikasi SNI CHSE. Retrieved from https://setkab.go.id/kemenparekraf-fasilitasi-800-pelaku-pariwisata-dan-ekonomi-kreatif-dapatkan-sertifikasi-sni-chse/
  11. Instruksi Menteri Dalam Negeri Nomor 15 Tahun 2021 Tentang Pemberlakuan Pembatasan Kegiatan Masyarakat Darurat Corona Virus Disease 2019 di Wilayah Jawa Dan Bali, (2021).
  12. Katz, J. E., & Halpern, D. (2015). Can virtual museums motivate students? Toward a constructivist learning approach. Journal of Science Education and Technology, 24(6), 776-788.
  13. Kemenparekraf. (2021a). Tren Pariwisata Indonesia di Tengah Pandemi. Retrieved from https://kemenparekraf.go.id/ragam-pariwisata/Tren-Pariwisata-Indonesia-di-Tengah-Pandemi
  14. Kemenparekraf. (2021b). Virtual Tour, Alternatif Berwisata di Tengah Pandemi COVID-19. Retrieved from https://kemenparekraf.go.id/hasil-pencarian/virtual-tour-alternatif-berwisata-di-tengah-pandemi-covid-19
  15. Keputusan Menteri Kesehatan Republik Indonesia Nomor Hk.01.07/Menkes/328/2020 Tentang Panduan Pencegahan dan Pengendalian Corona Virus Disease 2019 (Covid-19) di Tempat Kerja Perkantoran dan Industri dalam Mendukung Keberlangsungan Usaha pada Situasi Pandemi, (2020).
  16. Muhammad, R., Mutiarin, D., & Damanik, J. (2021). Virtual Tourism Sebagai Alternatif Wisata Saat Pandemi. Journal of Indonesian Tourism, Hospitality and Recreation, 4(1), 53-60.
  17. Parady, G., Taniguchi, A., & Takami, K. (2020). Travel behavior changes during the COVID-19 pandemic in Japan: Analyzing the effects of risk perception and social influence on going-out self-restriction. Transportation Research Interdisciplinary Perspectives, 7, 100181.
  18. Ramadhan, F. M. (2022). Indonesia Sepakati Travel Bubble dengan Singapura, Ini Penjelasannya... Tempo.co. Retrieved from https://grafis.tempo.co/read/2922/indonesia-sepakati-travel-bubble-dengan-singapura-ini-penjelasannya
  19. Roy, L., & Christal, M. (2002). Digital repatriation: constructing a culturally responsive virtual museum tour. Journal of Library & Information Science, 28(1).
  20. Rusiawan, W. (2020). Pengarusutamaan Sektor Pariwisata dan Ekonomi Kreatif dalam Pemulihan Ekonomi Pasca Pandemi Covid-19. Retrieved from https://www.iesa.or.id/wp-content/uploads/2020/06/Pengarusutamaan-Sektor-Pariwisata-dan-Ekonomi-Kreatif-dalam-Pemulihan-Ekonomi-Pasca-Pandemi-Covid-19.pdf
  21. Safitri, F. N. (2021). Dampak covid-19 terhadap usaha mikro kecil menengah (UMKM) di Indonesia.
  22. Solusi, S. (n.d.). Sertifikasi CHSE Jadi Strategi Utama Bagi Pelaku Usaha Wisata Untuk Bangkit dari Covid-19. Retrieved from https://synergysolusi.com/indonesia/berita-terbaru/sertifikasi-chse-jadi-strategi-utama-bagi-pelaku-usaha-wisata-untuk-bangkit-dari-covid-19
  23. Sugihamretha, I. D. G. (2020). Respon Kebijakan Covid-19: Menggairahkan Kembali Ekonomi Indonesia dengan MembukaTravel Bubble dan Koridor Intra-Indonesia. Bappenas Working Papers, 3(2), 126-142.
  24. Sugiyono. (2014). Metode penelitian manajemen: Alfabeta.
  25. Sun, X., Wandelt, S., & Zhang, A. (2023). Why are COVID-19 travel bubbles a tightrope walk? An investigation based on the Trans-Tasmanian case. Communications in Transportation Research, 3, 100089.
  26. Tjiptono, F. (1997). Strategy Pemasaran: Andi offset.
  27. Yang, B., Tsang, T. K., Wong, J. Y., He, Y., Gao, H., Ho, F., . . . Cowling, B. J. (2021). The differential importation risks of COVID-19 from inbound travellers and the feasibility of targeted travel controls: A case study in Hong Kong. The Lancet Regional Health-Western Pacific, 13, 100184.
  28. Yuliari, G., & Riyadi, B. (2017). Pengelolaan Obyek Wisata Alam dengan Model Kolaborasi Berbasis Ecological Tourism. Semarang: Pustaka Magister Semarang.
  29. Yuliari, G., Riyadi, B., & Perdana, P. (2021). Peta Daya Tarik Taman Wisata Alam dan Cagar Budaya Sebagai Penentu Bundling Produk Wisata Di Eks Karesidenan Surakarta: BUTTERFLY MAMOLI PRESS.