Empowering local communities engagement: Rural tourism and business innovation for SDGs desa

https://doi.org/10.35912/joste.v5i1.1968
Published: Feb 13, 2024

Abstract:

Purpose: This study investigates the role of social entrepreneurship and business innovation in empowering local communities for rural tourism development within the framework of sustainable development goals (SDGs).

Research methodology: A comprehensive review of the existing literature on social entrepreneurship, business innovation, and rural tourism development is conducted. The study also involved qualitative interviews with key stakeholders and community members in the selected villages, followed by thematic analysis of the data.

Results: The findings reveal that Social entrepreneurship plays a crucial role in fostering community engagement, promoting social inclusivity, and creating sustainable tourism initiatives. On the other hand, business innovation enables local communities to differentiate themselves, enhance visitor experiences, and improve the overall competitiveness of rural tourism destinations.

Limitations: This study acknowledges certain limitations, including the selection of a limited number of case study villages and potential bias in qualitative interviews. Further research is needed to explore the generalizability of the findings across different contexts.

Contribution: This study contributes to the understanding of the synergistic relationship among social entrepreneurship, business innovation, and rural tourism development. These findings provide insights for policymakers, community leaders, and practitioners in designing effective strategies to empower local communities and promote sustainable tourism within the SDGs Desa framework.

Novelty: The novelty of this study lies in its comprehensive examination of the combined influence of social entrepreneurship and business innovation on rural tourism development in the context of sustainable development goals (SDGs Desa). This highlights the potential of these concepts to drive positive change and create inclusive and resilient rural tourism destinations.

Keywords:
1. social entrepreneurship
2. business innovation
3. rural tourism development
4. Village Sustainable Development Goals (SDGs Desa)
5. community empowerment
Authors:
1 . Eman Sulaiman
Sekolah Tinggi Ilmu Ekonomi Cirebon, Indonesia
2 . Gian Fitralisma
Universitas Muhadi Setiabudi, Indonesia
3 . M. Anissul Fata
Sekolah Tinggi Ilmu Ekonomi Cirebon, Indonesia
4 . Rusto Nawawi
Sekolah Tinggi Ilmu Ekonomi Cirebon, Indonesia
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How to Cite
Sulaiman, E., Fitralisma, G., Fata, M. A., & Nawawi, R. (2024). Empowering local communities engagement: Rural tourism and business innovation for SDGs desa. Journal of Sustainable Tourism and Entrepreneurship, 5(1), 31–44. https://doi.org/10.35912/joste.v5i1.1968
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Issue & Section
Vol. 5 No. 1 (2023): September
Articles
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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  1. Abebe, M. A., Kimakwa, S., Redd, T. (2020). Toward a typology of social entrepreneurs: The interplay between passionate activism and entrepreneurial expertise. Journal of Small Business and Enterprise Development, 27(4), 509-530.
  2. Adamo, G. E., Ferrari, S., & Gilli, M. (2019). Creativity as a source of differentiation in urban tourism: The case of Torino city. International journal of tourism research, 21(3), 302-310.
  3. Al-Qudah, A. A., Al-Okaily, M., & Alqudah, H. (2022). The relationship between social entrepreneurship and sustainable development from economic growth perspective: 15 ‘RCEP’countries. Journal of Sustainable Finance & Investment, 12(1), 44-61.
  4. Ameraldo, F., Saiful, S., & Husaini, H. (2019). Islamic Banking Strategies In Rural Area: Developing Halal Tourism and Enhancing The Local Welfare. Ikonomika, 4(1), 109-136.
  5. Apostolopoulos, N., Liargovas, P., Stavroyiannis, S., Makris, I., Apostolopoulos, S., Petropoulos, D., & Anastasopoulou, E. (2020). Sustaining rural areas, rural tourism enterprises and EU development policies: A multi-layer conceptualisation of the obstacles in Greece. Sustainability, 12(18), 7687.
  6. Aquino, R. S., Lück, M., & Schänzel, H. A. (2022). Mapping the outcomes of social entrepreneurship and tourism on host communities: a three-dimensional approach. Journal of sustainable tourism, 30(8), 1799-1820.
  7. Aryaningsih, N. N. (2020). Assessing of Poverty Alleviation Model based on the Entrepreneurship Spirit in Tourism Villages. International Journal of Psychosocial Rehabilitation, 24(06).
  8. Bansal, S., Garg, I., & Sharma, G. D. (2019). Social entrepreneurship as a path for social change and driver of sustainable development: A systematic review and research agenda. Sustainability, 11(4), 1091.
  9. Bennett, K. J., Borders, T. F., Holmes, G. M., Kozhimannil, K. B., & Ziller, E. (2019). What is rural? Challenges and implications of definitions that inadequately encompass rural people and places. Health Affairs, 38(12), 1985-1992.
  10. Bloch, C. (2007). Assessing recent developments in innovation measurement: the third edition of the Oslo Manual. Science and Public Policy, 34(1), 23-34.
  11. Carraher, S. M., Welsh, D. H., & Svilokos, A. (2016). Validation of a measure of social entrepreneurship. European Journal of International Management, 10(4), 386-402.
  12. Chatterjee, J., & Dsilva, N. R. (2021). A study on the role of social media in promoting sustainable tourism in the states of Assam and Odisha. Tourism Critiques: Practice and Theory, 2(1), 74-90.
  13. Chesbrough, H. (2004). Managing open innovation. Research-Technology Management, 47(1), 23-26.
  14. Clark, G., & Chabrel, M. (2007). Measuring integrated rural tourism. Tourism Geographies, 9(4), 371-386.
  15. Costa, J., & Matias, J. C. (2020). Open innovation 4.0 as an enhancer of sustainable innovation ecosystems. Sustainability, 12(19), 8112.
  16. Cunha, C., Kastenholz, E., & Carneiro, M. J. (2020). Entrepreneurs in rural tourism: Do lifestyle motivations contribute to management practices that enhance sustainable entrepreneurial ecosystems? Journal of Hospitality and Tourism Management, 44, 215-226.
  17. Dahles, H., Khieng, S., Verver, M., & Manders, I. (2020). Social entrepreneurship and tourism in Cambodia: Advancing community engagement. Journal of sustainable tourism, 28(6), 816-833.
  18. Dahmani, N., Benhida, K., Belhadi, A., Kamble, S., Elfezazi, S., & Jauhar, S. K. (2021). Smart circular product design strategies towards eco-effective production systems: A lean eco-design industry 4.0 framework. Journal of cleaner production, 320, 128847.
  19. Di Napoli, I., Dolce, P., & Arcidiacono, C. (2019). Community trust: A social indicator related to community engagement. Social indicators research, 145, 551-579.
  20. Dmytriyev, S. D., Freeman, R. E., & Hörisch, J. (2021). The relationship between stakeholder theory and corporate social responsibility: Differences, similarities, and implications for social issues in management. Journal of Management studies, 58(6), 1441-1470.
  21. Du Plessis, P., & Mestry, R. (2019). Teachers for rural schools–a challenge for South Africa. South African Journal of Education, 39.
  22. Emami Langroodi, F. (2021). Schumpeter’s Theory of Economic Development: a study of the creative destruction and entrepreneurship effects on the economic growth. Journal of Insurance and Financial Management, 4(3).
  23. Evans, S. K. (2018). Making sense of innovation: Process, product, and storytelling innovation in public service broadcasting organizations. Journalism studies, 19(1), 4-24.
  24. Gali, N., Niemand, T., Shaw, E., Hughes, M., Kraus, S., & Brem, A. (2020). Social entrepreneurship orientation and company success: The mediating role of social performance. Technological Forecasting and Social Change, 160, 120230.
  25. Ghorbani, S., & Khanachah, S. N. (2020). Provide a model for establishing a comprehensive knowledge management system in knowledge-based organizations based on success factors. Annals of Management and Organization Research, 2(1), 1-12.
  26. Gilmore, B., Ndejjo, R., Tchetchia, A., de Claro, V., Mago, E., Lopes, C., & Bhattacharyya, S. (2020). Community engagement for COVID-19 prevention and control: a rapid evidence synthesis. BMJ Global Health, 5(10), e003188.
  27. Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM).
  28. Hair Jr, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106-121.
  29. Haldar, S. (2019). Towards a conceptual understanding of sustainability?driven entrepreneurship. Corporate Social Responsibility and Environmental Management, 26(6), 1157-1170.
  30. Harima, A., & Freudenberg, J. (2020). Co-creation of social entrepreneurial opportunities with refugees. Journal of Social Entrepreneurship, 11(1), 40-64.
  31. He, T., Liu, M. J., Phang, C. W., & Luo, J. (2022). Toward social enterprise sustainability: The role of digital hybridity. Technological Forecasting and Social Change, 175, 121360.
  32. Holmes, L., Cresswell, K., Williams, S., Parsons, S., Keane, A., Wilson, C., . . . Robinson, E. (2019). Innovating public engagement and patient involvement through strategic collaboration and practice. Research involvement and engagement, 5, 1-12.
  33. Iacovidou, E., Hahladakis, J. N., & Purnell, P. (2021). A systems thinking approach to understanding the challenges of achieving the circular economy. Environmental Science and Pollution Research, 28, 24785-24806.
  34. Jaafar, M., Md Noor, S., Mohamad, D., Jalali, A., & Hashim, J. B. (2020). Motivational factors impacting rural community participation in community-based tourism enterprise in Lenggong Valley, Malaysia. Asia Pacific Journal of Tourism Research, 25(7), 799-812.
  35. Kasmahidayat, Y., & Hasanuddin, H. (2022). Collaboration strategy in the development and inheritance of Archipelago’s Arts. Journal of Indigenous Culture, Tourism, and Language, 1(1), 1-20.
  36. Kelly, D., Steiner, A., Mazzei, M., & Baker, R. (2019). Filling a void? The role of social enterprise in addressing social isolation and loneliness in rural communities. Journal of Rural Studies, 70, 225-236.
  37. Khalid, S., Ahmad, M. S., Ramayah, T., Hwang, J., & Kim, I. (2019). Community empowerment and sustainable tourism development: The mediating role of community support for tourism. Sustainability, 11(22), 6248.
  38. Kocaturk, T., Mazza, D., McKinnon, M., & Kaljevic, S. (2023). GDOM: An Immersive Experience of Intangible Heritage through Spatial Storytelling. ACM Journal on Computing and Cultural Heritage, 15(4), 1-18.
  39. Kumar, J., & Kumar, V. (2020). Drivers of brand community engagement. Journal of Retailing and Consumer Services, 54, 101949.
  40. Lee, S. M., & Trimi, S. (2021). Convergence innovation in the digital age and in the COVID-19 pandemic crisis. Journal of Business Research, 123, 14-22.
  41. Luthfiana, A., Wiliasih, R., Irfany, M. I., & Haq, D. A. (2022). Sharia hotel preferences among tourists in Bogor City: Factors and insights. Journal of Sustainable Tourism and Entrepreneurship, 3(4), 271-287.
  42. Maikameng, A. S., Djani, W., & Toda, H. (2020). Village fund management accountability in Kleseleon village, Weliman district, Malaka regency. Annals of Management and Organization Research, 2(2), 67-80.
  43. Malinka, N. D., & Saragih, D. R. U. (2023). Tourism Attractiveness in Improving Re-visit Decisions through the Destination Image, Accessibility and Word of Mouth. J-CEKI: Jurnal Cendekia Ilmiah, 2(6), 448-463.
  44. Marin-Pantelescu, A., T?chiciu, L., C?pu?neanu, S., & Topor, D. I. (2019). Role of tour operators and travel agencies in promoting sustainable tourism. Amfiteatru Economic, 21(52), 654-669.
  45. Meyer, C. (2020). The commons: A model for understanding collective action and entrepreneurship in communities. Journal of business venturing, 35(5), 106034.
  46. Meyer, N. (2021). A theoretical analysis of social entrepreneurship: The case of Poland and South Africa. Journal of Eastern European and Central Asian Research (JEECAR), 8(1), 133-148.
  47. Midgley, G., & Lindhult, E. (2021). A systems perspective on systemic innovation. Systems research and behavioral science, 38(5), 635-670.
  48. Mirzaei, T., & Esmaeilzadeh, P. (2021). Engagement in online health communities: channel expansion and social exchanges. Information & Management, 58(1), 103404.
  49. Moayerian, N., McGehee, N. G., & Stephenson Jr, M. O. (2022). Community cultural development: Exploring the connections between collective art making, capacity building and sustainable community-based tourism. Annals of Tourism Research, 93, 103355.
  50. Morales, A., Calvo, S., Martínez, J. M. G., & Martín, J. M. M. (2021). Hybrid forms of business: Understanding the development of indigenous social entrepreneurship practices. Journal of Business Research, 124, 212-222.
  51. Naab, R., & Bans-Akutey, A. (2021). Assessing the use of e-business strategies by SMEs in Ghana during the Covid-19 pandemic. Annals of Management and Organization Research, 2(3), 145-160.
  52. Purchase, S., & Volery, T. (2020). Marketing innovation: a systematic review. Journal of Marketing Management, 36(9-10), 763-793.
  53. Raimi, M. O., Suleiman, R. M., Odipe, O. E., Tolulope, S. J., Modupe, O., Olalekan, A. S., & Christianah, M. B. (2019). Women role in environmental conservation and development in Nigeria. Ecol Conserv Sci, 1(2).
  54. Reniati, R., Akbar, M. F., & Rudianto, N. A. R. (2019). The effect of Covid-19 on the economy of Bangka-Belitung and the performance of MSME and its impact on competitive strategies in the new normal era. Annals of Management and Organization Research, 1(1), 51-63.
  55. Rogers, E. M., Singhal, A., & Quinlan, M. M. (2014). Diffusion of Innovations An Integrated Approach to Communication Theory and Research: Routledge.
  56. Roslan, M. H. H., Hamid, S., Ijab, M. T., Yusop, F. D., & Norman, A. A. (2022). Social entrepreneurship in higher education: challenges and opportunities. Asia Pacific Journal of Education, 42(3), 588-604.
  57. Santos, F. M. (2012). A positive theory of social entrepreneurship. Journal of Business Ethics, 111(3), 335-351.
  58. Sarstedt, M., & Cheah, J.-H. (2019). Partial least squares structural equation modeling using SmartPLS: a software review: Springer.
  59. Savarese, C., Huybrechts, B., & Hudon, M. (2021). The influence of interorganizational collaboration on logic conciliation and tensions within hybrid organizations: Insights from social enterprise–corporate collaborations. Journal of Business Ethics, 173, 709-721.
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