Relationship between Customer Management Micro, Small and Medium Enterprises (MSMEs) and Marketing Performance in Banten

https://doi.org/10.35912/joste.v5i1.2005
Published: Apr 18, 2024

Abstract:

Introduction: The current economic crisis in Indonesia, micro, small, and medium-sized enterprises (MSMEs) have proven to be very resilient. When expanding a nation's economy, micro, small, and medium-sized businesses (MSMEs) play a crucial and vital role, so that’s why the researcher want to know about The aim of this research is to see the influence of customer relationship quality on the marketing performance of MSMEs. Materials and Methods: Sampling from food and beverage MSMEs in Banten province. The sample size was 209 respondents. Data collection using a questionnaire with direct interviews with respondents. Secondary data was obtained from BPS Banten Province. analysis technique using the SEM method Results: There is a relationship between Micro, Small and Medium Enterprises (MSME) Customer Management and Marketing Performance with a p value above 0.05.

Authors:
1 . Suherna Suherna
University Sultan Ageng Tirtayasa, Indonesia
2 . Titin Nasiatin
University Faletehan, Indonesia
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Suherna, S., & Nasiatin, T. (2024). Relationship between Customer Management Micro, Small and Medium Enterprises (MSMEs) and Marketing Performance in Banten. Journal of Sustainable Tourism and Entrepreneurship, 5(1), 45–56. https://doi.org/10.35912/joste.v5i1.2005
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Vol. 5 No. 1 (2023): September
Articles
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References

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    Suryana, A., Rifa’i, A. A., & Firmansyah, D. (2023). Factors Affecting the Application of Management Accounting to MSMEs. Asian Journal of Applied Business and Management, 2(1), 47–62. doi:10.55927/ajabm.v2i1.2923

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  2. Adewole, O. D. (2018). Customer Relationship Management and Micro, Small and Medium Enterprises (MSMEs) Growth in South West, Nigeria. Scholedge International Journal of Management & Development ISSN 2394-3378, 5(5), 48. doi:10.19085/journal.sijmd050501
  3. Athia, I., Soetjipto, B. E., & Efendi, E. (2023). The Improvement Of Msmes’ Business Performance During The Covid-19 Pandemic Through Financial And Digital Literacy. Jurnal Ekonomi Bisnis Dan Kewirausahaan, 12(1), 92–109. doi:10.26418/jebik.v12i1.58984
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  7. Faidati, N. (2020). Facing the Era of the Industrial Revolution 4 . 0 in DIY. Jurnal Ilmu Pemerintahan, 5(April), 72–79.
  8. Gaffar, V., Koeswandi, T., & Ciptagustia, A. (2024). Exploring the Role of CRM in MSMEs. Atlantis Press International BV. doi:10.2991/978-94-6463-234-7_80
  9. Halim, A. (2020). Pengaruh Pertumbuhan Usaha Mikro, Kecil Dan Menengah Terhadap Pertumbuhan Ekonomi Kabupaten Mamuju. Jurnal Ilmiah Ekonomi Pembangunan, 1(2), 157–172. Retrieved from https://stiemmamuju.e-journal.id/GJIEP/article/view/39
  10. Hardilawati, W. L., Sandri, S. H., & ... (2020). a New Paradigm: Smes Marketing Performance Improvement Model. Jurnal Ilmiah MEA …, 4(2), 1–14. Retrieved from http://journal.stiemb.ac.id/index.php/mea/article/view/363
  11. Ikramuddin, I., Matriadi, F., Yusuf Iis, E., & Mariyudi, M. (2021). Marketing Performance Development: Application of the Concept of Digital Marketing and Market Orientation Strategy in the Msme Sector. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 1(2), 181–190. doi:10.54443/ijerlas.v1i2.85
  12. Linda, M. R., Rahim, R., Suhery, S., Ravelby, T. A., & Yonita, R. (2022). MSME Busines Performance: The Role of Competitive Advantage, Supply Chain Management Practices and Innovation. BASKARA?: Journal of Business and Entrepreneurship, 5(1), 31. doi:10.54268/baskara.v5i1.12663
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  24. Sulastini, & Darmawi, A. (2022). MSME’s Marketing Performance Measures: Examining The Role Of Innovativeness & Competitive Strategy. Manajemen Bisnis, 12(02), 122–128. doi:10.22219/mb.v12i02.22231
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