The strategy in increasing creative economy during the COVID-19 pandemic

https://doi.org/10.35912/joste.v2i2.605
Published: Dec 25, 2020

Abstract:

Purpose: This paper aimed to comprehend the strategy to increase the creative economy during the pandemic, especially about e-commerce and supply chain.

Research methodology: This is a review of the literature. This paper used the database in Science Direct and Google Scholar. The keywords used were COVID-19, creative economy, e-commerce, increase, supply chain, and strategy.

Results: The effectiveness of the supply chain can be improved by analyzing the strengths, weaknesses, opportunities, and challenges (SWOT) so that strengths and opportunities can be optimized. E-commerce can be increased by enhancing creativity and innovation. Another way is cooperating with the government and other entrepreneurs.

Limitations: This paper is a narrative literature review. There are only a few studies about e-commerce and the supply chain during the COVID-19 pandemic in this paper. Further studies are needed to increase the e-commerce and supply chain for each item and commodities during the COVID-19 pandemic.

Contribution: The contribution of this paper is for the creative economy in increasing the effectiveness of supply chains and e-commerce.

Keywords:
1. COVID-19
2. Creative economy
3. E-commerce
4. Increase
5. Supply chain
6. Strategy
Authors:
Yuliana Yuliana
Fakultas Kedokteran, Universitas Udayana, Denpasar, Indonesia
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How to Cite
Yuliana, Y. (2020). The strategy in increasing creative economy during the COVID-19 pandemic. Journal of Sustainable Tourism and Entrepreneurship, 2(2), 109–118. https://doi.org/10.35912/joste.v2i2.605
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Issue & Section
Vol. 2 No. 2 (2020): December
Articles
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

References

    Alexandri, M. B., Zultaqawa, Z., & Aulia, M. D. (2019). Creative Industries: Strategy and Challenges in the Craft Sub-sector. Review of Integrative Business & Economics Research, 8(4), 255–263.

    Asmah. (2019). Optimalisasi ekonomi kreatif melalui penerapan e-commerce upaya mewujudkan ekonomi kerakyatan pada revolusi industri 4.0. Jurisprudentie, 6(1), 26–39.

    Budiono, G. L. (2017). Mapping and selecting company's competitive strategy. European Research Studies Journal, XX(4A), 696–706.

    Climent, R. C., & Haftor, D. M. (2021). Value creation through the evolution of business model themes. Journal of Business Research, 122, 353–361. https://doi.org/10.1016/j.jbusres.2020.09.007

    Dewantoro, A. D., & Saogo, A. (2021). Perumusan Strategi rekomendasi UKM pada masa pandemi Covid-19 (Studi kasus : UD Darmaji ). Performa: Media Ilmiah Teknik Industri, 20(1), 7–13.

    Fauziah, & Vaulina, S. (2020). Kinerja rantai pasok fillet ikan patin beku di desa Koto Mesjid kecamatan XIII Koto Kampar kabupaten Kampar (Suatu kasus pada CV Graha Pratama Fish). Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness), 8(2), 115–130.

    Flavián, C., Ibáñez-sánchez, S., & Orús, C. (2019). The impact of virtual , augmented and mixed reality technologies on the customer experience. Journal of Business Research, 100(October 2018), 547–560. https://doi.org/10.1016/j.jbusres.2018.10.050

    Hendarsyah, D. (2019). E-commerce di era industri 4.0 dan society 5.0. IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita, 8(2), 171–184.

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    Heryani, H., Legowo, A. C., & Nugroho, I. P. (2020). Strategi pengembangan industri kreatif untuk inovasi. Jurnal Teknologi Industri Pertanian, 30(3), 290–298.

    Ibrahim, S., Nurrochmat, D. R., & Maulana, A. (2019). SMEs development strategy of footwear business. Jurnal Organisasi dan Manajemen, 15(2), 128–140. https://doi.org/10.33830/jom.v15i2.712.2019

    Lestariningsih, E., Maharani, K., & Lestari, T. K. (2018). Measuring creative economy in Indonesia: Issues and challenges in data collection. Asia Pacific Sustainable Development Journal, 25(2), 99–114. https://doi.org/10.18356/16fa938f-en

    Rajput, A., Gulzar, S., & Shafi, K. (2019). Impact of supplier development on supplier performance: Mediating role of trust. Business & Economic Review, 11(2), 45–66.

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    Wu, H., & Han, L. (2021). A novel reasoning model for credit investigation system based on Fuzzy Bayesian Network. Procedia Computer Science, 183, 281–287. https://doi.org/10.1016/j.procs.2021.02.060

    Zulkarnain, A., Wahyuningtias, D., & Putranto, T. S. (2018). Analysis of IFE , EFE and QSPM matrix on business development strategy. IOP Conference Series: Earth and Environmental Science, 126, 1–7. https://doi.org/10.1088/1755-1315/

    Zultaqawa, Z., Alexandri, M. B., & Hardinata, C. (2020). Keunggulan kompetitif pada usaha kecil dan menengah: sebuah studi pemetaan sistematis. AdBispreneur: Jurnal Pemikiran Dan Penelitian Administrasi Bisnis Dan Kewirausahaan, 4(3), 217–228. https://doi.org/10.24198/adbispreneur.v4i3.18646

  1. Alexandri, M. B., Zultaqawa, Z., & Aulia, M. D. (2019). Creative Industries: Strategy and Challenges in the Craft Sub-sector. Review of Integrative Business & Economics Research, 8(4), 255–263.
  2. Asmah. (2019). Optimalisasi ekonomi kreatif melalui penerapan e-commerce upaya mewujudkan ekonomi kerakyatan pada revolusi industri 4.0. Jurisprudentie, 6(1), 26–39.
  3. Budiono, G. L. (2017). Mapping and selecting company's competitive strategy. European Research Studies Journal, XX(4A), 696–706.
  4. Climent, R. C., & Haftor, D. M. (2021). Value creation through the evolution of business model themes. Journal of Business Research, 122, 353–361. https://doi.org/10.1016/j.jbusres.2020.09.007
  5. Dewantoro, A. D., & Saogo, A. (2021). Perumusan Strategi rekomendasi UKM pada masa pandemi Covid-19 (Studi kasus?: UD Darmaji ). Performa: Media Ilmiah Teknik Industri, 20(1), 7–13.
  6. Fauziah, & Vaulina, S. (2020). Kinerja rantai pasok fillet ikan patin beku di desa Koto Mesjid kecamatan XIII Koto Kampar kabupaten Kampar (Suatu kasus pada CV Graha Pratama Fish). Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness), 8(2), 115–130.
  7. Flavián, C., Ibáñez-sánchez, S., & Orús, C. (2019). The impact of virtual , augmented and mixed reality technologies on the customer experience. Journal of Business Research, 100(October 2018), 547–560. https://doi.org/10.1016/j.jbusres.2018.10.050
  8. Hendarsyah, D. (2019). E-commerce di era industri 4.0 dan society 5.0. IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita, 8(2), 171–184.
  9. Herawaty, T., & Raharja, S. J. (2018). Creative industry development strategy in Bandung , Indonesia. Review of Integrative Business & Economics Research, 7(2), 394–403.
  10. Heryani, H., Legowo, A. C., & Nugroho, I. P. (2020). Strategi pengembangan industri kreatif untuk inovasi. Jurnal Teknologi Industri Pertanian, 30(3), 290–298.
  11. Ibrahim, S., Nurrochmat, D. R., & Maulana, A. (2019). SMEs development strategy of footwear business. Jurnal Organisasi dan Manajemen, 15(2), 128–140. https://doi.org/10.33830/jom.v15i2.712.2019
  12. Lestariningsih, E., Maharani, K., & Lestari, T. K. (2018). Measuring creative economy in Indonesia: Issues and challenges in data collection. Asia Pacific Sustainable Development Journal, 25(2), 99–114. https://doi.org/10.18356/16fa938f-en
  13. Rajput, A., Gulzar, S., & Shafi, K. (2019). Impact of supplier development on supplier performance: Mediating role of trust. Business & Economic Review, 11(2), 45–66.
  14. Saragih, N. I., Hartati, V., & Fauzi, M. (2020). Tren , Tantangan , dan perspektif dalam sistem logistik pada masa dan pasca (new normal) pandemik Covid-19 di Indonesia. Jurnal Rekayasa Sistem Industri, 9(2), 77–86. https://doi.org/10.26593/jrsi.v9i2.4009.77-86
  15. Wu, H., & Han, L. (2021). A novel reasoning model for credit investigation system based on Fuzzy Bayesian Network. Procedia Computer Science, 183, 281–287. https://doi.org/10.1016/j.procs.2021.02.060
  16. Zulkarnain, A., Wahyuningtias, D., & Putranto, T. S. (2018). Analysis of IFE , EFE and QSPM matrix on business development strategy. IOP Conference Series: Earth and Environmental Science, 126, 1–7. https://doi.org/10.1088/1755-1315/
  17. Zultaqawa, Z., Alexandri, M. B., & Hardinata, C. (2020). Keunggulan kompetitif pada usaha kecil dan menengah: sebuah studi pemetaan sistematis. AdBispreneur: Jurnal Pemikiran Dan Penelitian Administrasi Bisnis Dan Kewirausahaan, 4(3), 217–228. https://doi.org/10.24198/adbispreneur.v4i3.18646