Repurchase Intention of Total Detergent: Halal Label and Brand Image

https://doi.org/10.35912/amor.v3i3.1363
Published: Jan 26, 2023

Abstract:

Purpose: The aim of the study was to investigate whether the halal label and overall reputation of the Total detergent brand influenced consumers' intentions to buy the product again. explain longer.

Research methodology: To do this, the researchers used multiple linear regression analysis on a sample of 120 users in the Lowokwaru district of Malang City. The sample was selected using a questionnaire.

Results: The results of the study showed that both the overall image of the brand and the perception of the halal label had an impact on the consumers' intention to purchase the product again in the future.

Limitations: This research location is only in Lowokwaru district or Malang City and uses three variables

Contribution: The finding would help the Detergent company to analyze customers’ repurchase intention.

Suggestion: For future researchers, it is hoped that they can use or add other variables so that further research can develop more and add broader insights so that they will get better research results.

Keywords:
1. halal label
2. brand image
3. repurchase intention
Authors:
1 . Nur Hidayatul Istiqomah
Institut Agama Islam Nahdlatul Ulama Tuban, East Java, Indonesia
2 . Ahmad Miftahur Rohim
Malang University, Indonesia
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How to Cite
Istiqomah, N. H., & Rohim, A. M. (2023). Repurchase Intention of Total Detergent: Halal Label and Brand Image. Annals of Management and Organization Research, 3(3), 207–219. https://doi.org/10.35912/amor.v3i3.1363
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Issue & Section
Vol. 3 No. 3 (2022): February
Articles
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

References

    Abrori, I., Agustin, T., & Sholihin, M. R. (2021). Effects of Prices, Product Quality, and Halal Labels on Repurchase Interest of Wardah at Avon Stores Purwoharjo Banyuwangi. International Journal of Marketing & Human Resource Research, 2(2), 76-88.

    Ali, A., & Bhasin, J. (2019). Understanding customer repurchase intention in e-commerce: Role of perceived price, delivery quality, and perceived value. Jindal Journal of Business Research, 8(2), 142-157.

    Ali, A., Xiaoling, G., Sherwani, M., & Ali, A. (2018). Antecedents of consumers’ Halal brand purchase intention: an integrated approach. Management decision, 56(4), 715-735.

    Ali, H. (2019). Building Repurchase Intention and Purchase Decision: Brand Awareness and Brand Loyalty Analysis (Case Study Private Label Product in Alfamidi Tangerang). Saudi Journal of Humanities and Social Sciences, 4(09), 623-634.

    Arif, M. E. (2019). The influence of electronic word of mouth (eWOM), brand image, and price on re-purchase intention of airline customers. Jurnal Aplikasi Manajemen, 17(2), 345-356.

    Ariffin, S., Yusof, J. M., Putit, L., & Shah, M. I. A. (2016). Factors influencing perceived quality and repurchase intention towards green products. Procedia Economics and Finance, 37, 391-396.

    Aslam, W., Ham, M., & Farhat, K. (2018). Influencing factors of brand perception on consumers’ repurchase intention: An examination of online apparel shopping. Management: Journal of Contemporary Management Issues, 23(2), 87-102.

    Bhakuni, P., Rajput, S., Sharma, B. K., & Bhakar, S. (2021). Relationship between brand image and store image as drivers of repurchase intention in apparel stores. Gurukul Business Review, 17(1), 63-73.

    Bupalan, K., Rahim, S. A., Ahmi, A., & Rahman, N. A. A. (2019). Consumers’ repurchase intention towards counterfeit products. International Journal of Supply Chain Management, 8(3), 973-981.

    Chen, L., Li, Y.-Q., & Liu, C.-H. (2019). How airline service quality determines the quantity of repurchase intention-Mediate and moderate effects of brand quality and perceived value. Journal of Air Transport Management, 75, 185-197.

    De Toni, D., Eberle, L., Larentis, F., & Milan, G. S. (2018). Antecedents of perceived value and repurchase intention of organic food. Journal of Food Products Marketing, 24(4), 456-475.

    Dewi, I., & Ekawati, N. W. (2019). Peran Kepuasan Konsumen Memediasi Pengaruh Brand Image Terhadap Repurchase Intention. E-Jurnal Manajemen, 8(5), 2722-2752.

    Ebrahim, R., Ghoneim, A., Irani, Z., & Fan, Y. (2016). A brand preference and repurchase intention model: the role of consumer experience. Journal of Marketing Management, 32(13-14), 1230-1259.

    Filieri, R., Chen, W., & Dey, B. L. (2017). The importance of enhancing, maintaining and saving face in smartphone repurchase intentions of Chinese early adopters: an exploratory study. Information Technology & People.

    Foroudi, P., Jin, Z., Gupta, S., Foroudi, M. M., & Kitchen, P. J. (2018). Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention. Journal of Business Research, 89, 462-474.

    Girsang, N. M., Rini, E. S., & Gultom, P. (2020). The effect of brand image and product quality on re-purchase intention with customer satisfaction as intervening variables in consumers of skincare oriflame users–a study on students of north sumatra university, faculty of economics and business. European Journal of Management and Marketing Studies.

    Huang, L.-C., Gao, M., & Hsu, P.-F. (2019). A study on the effect of brand image on perceived value and repurchase intention in ecotourism industry. Ekoloji, 28(107), 283-287.

    Izzudin, M. S., & Novandari, W. (2018). The Effect Of Perceived Quality, Brand Image On Customer Satisfaction And Brand Awareness Toward Repurchase Intention. Journal of Research in Management, 1(3).

    Kahar, A., Wardi, Y., & Patrisia, D. (2019). The influence of perceived of usefulness, perceived ease of use, and perceived security on repurchase intention at Tokopedia. com. Paper presented at the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018).

    Kim, R. B., & Chao, Y. (2019). Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumers. Journal of International Studies, 12(3).

    Larasetiati, M., & Ali, H. (2019). Model of Consumer Trust: Analysis of Perceived Usefulness and Security toward Repurchase Intention in Online Travel Agent. Saudi Journal of Economics and Finance, 3(8), 350-357.

    Meyer, T., Barnes, D. C., & Friend, S. B. (2017). The role of delight in driving repurchase intentions. Journal of Personal Selling & Sales Management, 37(1), 61-71.

    Mgiba, F., & Madela, K. (2020). South African fuel industry, customer perceptions and satisfaction, and their impact on customer loyalty and repurchase intention. Journal of Contemporary Management, 17(1), 16-40.

    Negara, R. S. S., Herdinata, C., & Padmawidjaja, L. (2022). The Effect of Innovation Product and Halal Labelization on BuyingRepurchase Special Food in Blitar City.

    Nguyen, P. N. D., Nguyen, V. T., & Vo, N. N. T. (2019). Key determinants of repurchase intention toward organic cosmetics. The Journal of Asian Finance, Economics and Business, 6(3), 205-214.

    Nosike, C., & Egbunike, C. (2021). Customers’ Loyalty and Sales Performance of Dangote Cement Product in Awka, Anambra State. Annals of Management and Organization Research, 3(2), 115-128.

    Otero, C., & Wilson, G. P. (2018). Effects of brand love and brand equity on repurchase intentions of young consumers. International Review of Management and Marketing, 8(4), 7.

    Ou, J., Wong, I. A., Prentice, C., & Liu, M. T. (2020). Customer engagement and its outcomes: the cross-level effect of service environment and brand equity. Journal of Hospitality & Tourism Research, 44(2), 377-402.

    Pardede, C. R., Lapian, S. J., & Pandowo, M. (2018). The influence of perceived value and trust on repurchase intention in Shopee online shopping. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 6(1).

    Poturak, M., & Softic, S. (2019). Influence of social media content on consumer purchase intention: Mediation effect of brand equity. Eurasian Journal of Business and Economics, 12(23), 17-43.

    Rana, J., & Paul, J. (2017). Consumer behavior and purchase intention for organic food: A review and research agenda. Journal of Retailing and Consumer Services, 38, 157-165.

    Ratnasari, R. T., Gunawan, S., Mawardi, I., & Kirana, K. C. (2020). Emotional experience on behavioral intention for halal tourism. Journal of Islamic Marketing, 12(4), 864-881.

    Reniati, R., Akbar, M. F., & Rudianto, N. A. R. (2019). The effect of Covid-19 on the economy of Bangka-Belitung and the performance of MSME and its impact on competitive strategies in the new normal era. Annals of Management and Organization Research, 1(1), 51-63.

    Restuputra, M. D. P., & Rahanatha, G. B. (2020). Promosi penjualan, store atmosphere, dan brand image berpengaruh terhadap repurchase intention. E-Jurnal Manajemen, 9(8), 3019-3039.

    Sanny, L., Arina, A., Maulidya, R., & Pertiwi, R. (2020). Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust. Management Science Letters, 10(10), 2139-2146.

    Santoso, A., & Aprianingsih, A. (2017). The influence of perceived service and e-service quality to repurchase intention the mediating role of customer satisfaction case study: Go-Ride in Java. Journal of Business and Management, 6(1), 32-43.

    Saputra, I., & Ekawati, N. W. (2020). Mediating Role Customer Satisfaction Brand Image Effect on Repurchase Intention (A Case Study on Consumer Talib M. Aboe Shop in Tabanan City). American Journal of Humanities and Social Sciences Research, 4(3), 88-96.

    Sari, N., & Santika, I. (2017). Pengaruh Brand Image, Brand Association, Dan Brand Awareness Terhadap Repurchase Intention Produk Smartphone Merek Asus. E-Jurnal Manajemen Universitas Udayana, 6(8), 254093.

    Shi, S., Mu, R., Lin, L., Chen, Y., Kou, G., & Chen, X.-J. (2018). The impact of perceived online service quality on swift guanxi: Implications for customer repurchase intention. Internet Research.

    Sikder, S., Rana, M. M., & Polas, M. R. H. (2021). Service Quality Dimensions (SERVQUAL) and Customer Satisfaction towards Motor Ride-Sharing Services: Evidence from Bangladesh. Annals of Management and Organization Research, 3(2), 97-113.

    Sofiana, R., Utama, S., & Abdur Rohim, C. (2021). The Problems of Halal Certification Regarding Consumer Protection in Malaysia and Indonesia. Journal of Human Rights, Culture and Legal System, 1(3).

    Sudaryanto, S., Hanim, A., & Utari, W. (2020). Behaviour on repurchase intention in a Moslem ethnic store in Indonesia. International Journal of Innovation, Creativity and Change, 13(12), 1341-1355.

    Suhaily, L., & Soelasih, Y. (2017). What effects repurchase intention of online shopping. International Business Research, 10(12), 113-122.

    Sullivan, Y. W., & Kim, D. J. (2018). Assessing the effects of consumers’ product evaluations and trust on repurchase intention in e-commerce environments. International Journal of Information Management, 39, 199-219.

    Tariq, M., Abbas, T., Abrar, M., & Iqbal, A. (2017). EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image. Pakistan Administrative Review, 1(1), 84-102.

    Torabi, H. (2021). A decision-making model to outsource complex product systems research and development projects. Annals of Management and Organization Research, 2(4), 289-313.

    Torres, P., Augusto, M., & Godinho, P. (2017). Predicting high consumer-brand identification and high repurchase: Necessary and sufficient conditions. Journal of Business Research, 79, 52-65.

    Vuong, B. N., & Khanh Giao, H. N. (2020). The impact of perceived brand globalness on consumers’ purchase intention and the moderating role of consumer ethnocentrism: An evidence from Vietnam. Journal of International Consumer Marketing, 32(1), 47-68.

    Wang, Y., & Hazen, B. T. (2016). Consumer product knowledge and intention to purchase remanufactured products. International Journal of Production Economics, 181, 460-469.

    Wijayajaya, H. R., & Astuti, S. T. (2018). The Effect of trust and brand image to repurchase intention in online shopping. KnE Social Sciences, 915–928-915–928.

    Xu, M., Lai, I. K. W., & Tang, H. (2021). From corporate environmental responsibility to purchase intention of Chinese buyers: The mediation role of relationship quality. Journal of Consumer Behaviour, 20(2), 309-323.

    Zahedi, M. R., & Khanachah, S. N. (2019). The impact of customer assisted knowledge production capacity on customer capital in a knowledge-based center. Annals of Management and Organization Research, 1(2), 107-121.

  1. Abrori, I., Agustin, T., & Sholihin, M. R. (2021). Effects of Prices, Product Quality, and Halal Labels on Repurchase Interest of Wardah at Avon Stores Purwoharjo Banyuwangi. International Journal of Marketing & Human Resource Research, 2(2), 76-88.
  2. Ali, A., & Bhasin, J. (2019). Understanding customer repurchase intention in e-commerce: Role of perceived price, delivery quality, and perceived value. Jindal Journal of Business Research, 8(2), 142-157.
  3. Ali, A., Xiaoling, G., Sherwani, M., & Ali, A. (2018). Antecedents of consumers’ Halal brand purchase intention: an integrated approach. Management decision, 56(4), 715-735.
  4. Ali, H. (2019). Building Repurchase Intention and Purchase Decision: Brand Awareness and Brand Loyalty Analysis (Case Study Private Label Product in Alfamidi Tangerang). Saudi Journal of Humanities and Social Sciences, 4(09), 623-634.
  5. Arif, M. E. (2019). The influence of electronic word of mouth (eWOM), brand image, and price on re-purchase intention of airline customers. Jurnal Aplikasi Manajemen, 17(2), 345-356.
  6. Ariffin, S., Yusof, J. M., Putit, L., & Shah, M. I. A. (2016). Factors influencing perceived quality and repurchase intention towards green products. Procedia Economics and Finance, 37, 391-396.
  7. Aslam, W., Ham, M., & Farhat, K. (2018). Influencing factors of brand perception on consumers’ repurchase intention: An examination of online apparel shopping. Management: Journal of Contemporary Management Issues, 23(2), 87-102.
  8. Bhakuni, P., Rajput, S., Sharma, B. K., & Bhakar, S. (2021). Relationship between brand image and store image as drivers of repurchase intention in apparel stores. Gurukul Business Review, 17(1), 63-73.
  9. Bupalan, K., Rahim, S. A., Ahmi, A., & Rahman, N. A. A. (2019). Consumers’ repurchase intention towards counterfeit products. International Journal of Supply Chain Management, 8(3), 973-981.
  10. Chen, L., Li, Y.-Q., & Liu, C.-H. (2019). How airline service quality determines the quantity of repurchase intention-Mediate and moderate effects of brand quality and perceived value. Journal of Air Transport Management, 75, 185-197.
  11. De Toni, D., Eberle, L., Larentis, F., & Milan, G. S. (2018). Antecedents of perceived value and repurchase intention of organic food. Journal of Food Products Marketing, 24(4), 456-475.
  12. Dewi, I., & Ekawati, N. W. (2019). Peran Kepuasan Konsumen Memediasi Pengaruh Brand Image Terhadap Repurchase Intention. E-Jurnal Manajemen, 8(5), 2722-2752.
  13. Ebrahim, R., Ghoneim, A., Irani, Z., & Fan, Y. (2016). A brand preference and repurchase intention model: the role of consumer experience. Journal of Marketing Management, 32(13-14), 1230-1259.
  14. Filieri, R., Chen, W., & Dey, B. L. (2017). The importance of enhancing, maintaining and saving face in smartphone repurchase intentions of Chinese early adopters: an exploratory study. Information Technology & People.
  15. Foroudi, P., Jin, Z., Gupta, S., Foroudi, M. M., & Kitchen, P. J. (2018). Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention. Journal of Business Research, 89, 462-474.
  16. Girsang, N. M., Rini, E. S., & Gultom, P. (2020). The effect of brand image and product quality on re-purchase intention with customer satisfaction as intervening variables in consumers of skincare oriflame users–a study on students of north sumatra university, faculty of economics and business. European Journal of Management and Marketing Studies.
  17. Huang, L.-C., Gao, M., & Hsu, P.-F. (2019). A study on the effect of brand image on perceived value and repurchase intention in ecotourism industry. Ekoloji, 28(107), 283-287.
  18. Izzudin, M. S., & Novandari, W. (2018). The Effect Of Perceived Quality, Brand Image On Customer Satisfaction And Brand Awareness Toward Repurchase Intention. Journal of Research in Management, 1(3).
  19. Kahar, A., Wardi, Y., & Patrisia, D. (2019). The influence of perceived of usefulness, perceived ease of use, and perceived security on repurchase intention at Tokopedia. com. Paper presented at the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018).
  20. Kim, R. B., & Chao, Y. (2019). Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumers. Journal of International Studies, 12(3).
  21. Larasetiati, M., & Ali, H. (2019). Model of Consumer Trust: Analysis of Perceived Usefulness and Security toward Repurchase Intention in Online Travel Agent. Saudi Journal of Economics and Finance, 3(8), 350-357.
  22. Meyer, T., Barnes, D. C., & Friend, S. B. (2017). The role of delight in driving repurchase intentions. Journal of Personal Selling & Sales Management, 37(1), 61-71.
  23. Mgiba, F., & Madela, K. (2020). South African fuel industry, customer perceptions and satisfaction, and their impact on customer loyalty and repurchase intention. Journal of Contemporary Management, 17(1), 16-40.
  24. Negara, R. S. S., Herdinata, C., & Padmawidjaja, L. (2022). The Effect of Innovation Product and Halal Labelization on BuyingRepurchase Special Food in Blitar City.
  25. Nguyen, P. N. D., Nguyen, V. T., & Vo, N. N. T. (2019). Key determinants of repurchase intention toward organic cosmetics. The Journal of Asian Finance, Economics and Business, 6(3), 205-214.
  26. Nosike, C., & Egbunike, C. (2021). Customers’ Loyalty and Sales Performance of Dangote Cement Product in Awka, Anambra State. Annals of Management and Organization Research, 3(2), 115-128.
  27. Otero, C., & Wilson, G. P. (2018). Effects of brand love and brand equity on repurchase intentions of young consumers. International Review of Management and Marketing, 8(4), 7.
  28. Ou, J., Wong, I. A., Prentice, C., & Liu, M. T. (2020). Customer engagement and its outcomes: the cross-level effect of service environment and brand equity. Journal of Hospitality & Tourism Research, 44(2), 377-402.
  29. Pardede, C. R., Lapian, S. J., & Pandowo, M. (2018). The influence of perceived value and trust on repurchase intention in Shopee online shopping. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 6(1).
  30. Poturak, M., & Softic, S. (2019). Influence of social media content on consumer purchase intention: Mediation effect of brand equity. Eurasian Journal of Business and Economics, 12(23), 17-43.
  31. Rana, J., & Paul, J. (2017). Consumer behavior and purchase intention for organic food: A review and research agenda. Journal of Retailing and Consumer Services, 38, 157-165.
  32. Ratnasari, R. T., Gunawan, S., Mawardi, I., & Kirana, K. C. (2020). Emotional experience on behavioral intention for halal tourism. Journal of Islamic Marketing, 12(4), 864-881.
  33. Reniati, R., Akbar, M. F., & Rudianto, N. A. R. (2019). The effect of Covid-19 on the economy of Bangka-Belitung and the performance of MSME and its impact on competitive strategies in the new normal era. Annals of Management and Organization Research, 1(1), 51-63.
  34. Restuputra, M. D. P., & Rahanatha, G. B. (2020). Promosi penjualan, store atmosphere, dan brand image berpengaruh terhadap repurchase intention. E-Jurnal Manajemen, 9(8), 3019-3039.
  35. Sanny, L., Arina, A., Maulidya, R., & Pertiwi, R. (2020). Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust. Management Science Letters, 10(10), 2139-2146.
  36. Santoso, A., & Aprianingsih, A. (2017). The influence of perceived service and e-service quality to repurchase intention the mediating role of customer satisfaction case study: Go-Ride in Java. Journal of Business and Management, 6(1), 32-43.
  37. Saputra, I., & Ekawati, N. W. (2020). Mediating Role Customer Satisfaction Brand Image Effect on Repurchase Intention (A Case Study on Consumer Talib M. Aboe Shop in Tabanan City). American Journal of Humanities and Social Sciences Research, 4(3), 88-96.
  38. Sari, N., & Santika, I. (2017). Pengaruh Brand Image, Brand Association, Dan Brand Awareness Terhadap Repurchase Intention Produk Smartphone Merek Asus. E-Jurnal Manajemen Universitas Udayana, 6(8), 254093.
  39. Shi, S., Mu, R., Lin, L., Chen, Y., Kou, G., & Chen, X.-J. (2018). The impact of perceived online service quality on swift guanxi: Implications for customer repurchase intention. Internet Research.
  40. Sikder, S., Rana, M. M., & Polas, M. R. H. (2021). Service Quality Dimensions (SERVQUAL) and Customer Satisfaction towards Motor Ride-Sharing Services: Evidence from Bangladesh. Annals of Management and Organization Research, 3(2), 97-113.
  41. Sofiana, R., Utama, S., & Abdur Rohim, C. (2021). The Problems of Halal Certification Regarding Consumer Protection in Malaysia and Indonesia. Journal of Human Rights, Culture and Legal System, 1(3).
  42. Sudaryanto, S., Hanim, A., & Utari, W. (2020). Behaviour on repurchase intention in a Moslem ethnic store in Indonesia. International Journal of Innovation, Creativity and Change, 13(12), 1341-1355.
  43. Suhaily, L., & Soelasih, Y. (2017). What effects repurchase intention of online shopping. International Business Research, 10(12), 113-122.
  44. Sullivan, Y. W., & Kim, D. J. (2018). Assessing the effects of consumers’ product evaluations and trust on repurchase intention in e-commerce environments. International Journal of Information Management, 39, 199-219.
  45. Tariq, M., Abbas, T., Abrar, M., & Iqbal, A. (2017). EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image. Pakistan Administrative Review, 1(1), 84-102.
  46. Torabi, H. (2021). A decision-making model to outsource complex product systems research and development projects. Annals of Management and Organization Research, 2(4), 289-313.
  47. Torres, P., Augusto, M., & Godinho, P. (2017). Predicting high consumer-brand identification and high repurchase: Necessary and sufficient conditions. Journal of Business Research, 79, 52-65.
  48. Vuong, B. N., & Khanh Giao, H. N. (2020). The impact of perceived brand globalness on consumers’ purchase intention and the moderating role of consumer ethnocentrism: An evidence from Vietnam. Journal of International Consumer Marketing, 32(1), 47-68.
  49. Wang, Y., & Hazen, B. T. (2016). Consumer product knowledge and intention to purchase remanufactured products. International Journal of Production Economics, 181, 460-469.
  50. Wijayajaya, H. R., & Astuti, S. T. (2018). The Effect of trust and brand image to repurchase intention in online shopping. KnE Social Sciences, 915–928-915–928.
  51. Xu, M., Lai, I. K. W., & Tang, H. (2021). From corporate environmental responsibility to purchase intention of Chinese buyers: The mediation role of relationship quality. Journal of Consumer Behaviour, 20(2), 309-323.
  52. Zahedi, M. R., & Khanachah, S. N. (2019). The impact of customer assisted knowledge production capacity on customer capital in a knowledge-based center. Annals of Management and Organization Research, 1(2), 107-121.