Issued by Goodwood Publishing, the Annals of Management and Organization Research (AMOR) is an international, peer-reviewed, and scholarly journal that publishes high-quality research articles covering qualitative and quantitative research discussing interesting and contemporary topics on all areas of management and organization sciences. AMOR is aimed at providing academic media for researchers, academicians and practitioners to express their innovative ideas in developing theories and practice of management and organization.
Published
2022-11-08
Articles
Service Quality Dimensions (SERVQUAL) and Customer Satisfaction towards Motor Ride-Sharing Services: Evidence from Bangladesh
Purpose: This study aimed to examine and evaluate the factors affecting Bangladeshi ride-sharing consumers' satisfaction levels.
Research methodology: The samples comprised 386 users of this application in Dhaka city selected using a convenience random sampling technique. The data obtained using a survey questionnaire were evaluated using Smart PLS 3.0. Furthermore, six hypotheses were developed to realize the objectives. This study used a positivist research methodology.
Results: The results showed a positive and significant relationship between tangibility, responsiveness, empathy, price fairness, and customer satisfaction. There is no conventional relationship between reliability and assurance of customer satisfaction.
Limitations: Customer satisfaction is vast, and this study only examined ride-sharing services in Dhaka city using SERVQUAL dimensions, which restricts the generalizability of the results.
Contribution: The findings would help the service providers participating in this operation better understand the appropriate actions to improve their commuter services.
Customers’ Loyalty and Sales Performance of Dangote Cement Product in Awka, Anambra State
Purpose: The broad objective of the study is to ascertain the relationship between customers’ loyalty and the sales performance of Dangote Cement products in Awka, Anambra State. The study specifically examined the relationship between emotional loyalty and consumer purchase intention; and, the relationship between behavioral loyalty and consumer purchase intention of Dangote cement.
Research methodology: The study adopts the survey research design. The final sample comprised one hundred and twenty-four (124) consumers of Dangote cement products in the Awka metropolis. The study relied on primary data; obtained from a structured questionnaire. The data were analyzed using descriptive statistics and the hypotheses were tested using the Pearson correlation coefficient.
Results: The results showed a positive significant relationship between emotional loyalty and consumer purchase intention; and, a positive significant relationship between behavioral loyalty and consumer purchase intention.
Limitations: The study focused on consumers of a single product, which limits the generalizability of the study findings to other different products.
Contribution: The study contributes to the management discipline by understanding how customer loyalty impacts the continued purchase of an organization’s product or service. More so, the appeal now of using emotional marketing tools seems to be gaining increased popularity. The study also buttresses the fact that the consumers may be viewed from both a relational and transactional perspective.
Socio-Economic Impact of COVID-19 Pandemic on Small and Medium-scale Enterprises (SMEs) in India
Purpose: Small and Medium-scale Enterprises (SMEs) face problems with a lack of funds and liquidity for remuneration to their employees, usage of technology, etc. Hence, the research study aims to identify the social and economic impact of the COVID-19 Pandemic on Small and Medium-scale Enterprises across the Nation.
Research methodology: The data extraction procedure uses exploratory study with systematic review technique from the different directories of journals. A thorough qualitative and quantitative analysis based on peer-reviewed journals worldwide is conducted to recognize, ascribe, and explore the upcoming trends and to establish suggestions and recommendations for future research in this particular domain.
Results: The study identified the significant social impact connected to the provision of limited capability regarding medical literacy and awareness and various social stigma, an obstacle in attaining the purpose of timely disease treatments in Small and Medium-scale Enterprises. The study further explored that gender biases and residential discrimination led to unfair treatment regarding healthcare facilities.
Limitations: The study considers the COVID-19 Pandemic, whereas, in the future, there may be a possibility of other kinds of artificial or natural disasters.
Novelty: The research mainly deals with the national effect of social factors during the crisis in addition to the economic impact on Small and Medium-scale Enterprises (SME).
Intra-Party Conflicts and Party Stability in Nigeria: A Study of the Alliance for Democracy (AD)
Purpose: The study examined the effects of the strategies employed by the Alliance for Democracy (AD), the main opposition party in the 1999 general elections in Nigeria, to manage its internal conflicts.
Research methodology: This study is qualitative. It analyzed secondary data on Nigeria’s Fourth Republic to explain the management of intra-party conflicts in the Alliance for Democracy (AD).
Results: It found that the AD was able to record remarkable successes in the 1998/1999 general elections as a result of its internal mechanism for mediation, bargaining, consultations, and negotiations among the party members. However, its inability to employ effective management strategies to settle internal crises before and after the 2003 general elections signaled the loss of its status as one of the leading parties in the country.
Limitations: Despite being the main opposition party in the 1999 general elections, literature on the AD is scanty. This limited insights into events that culminated in the AD’s loss of status as a frontline political party in Nigeria.
Contribution: It enriches the literature on the causes of intra-party conflicts and the effects of mismanaging such conflicts on party stability. It also provides deep insights into the reasons for AD’s loss of status from being the main opposition party in Nigeria between 1999 and 2003 to being deregistered in 2020.
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