A Study on Customers’ Expectations towards Purchase of Smartphones in India: with Reference to Andhra Pradesh, India

https://doi.org/10.35912/amor.v3i3.1386
Published: Jan 11, 2023

Abstract:

Purpose: The purpose of the research study is to determine Indian consumers' expectations regarding the purchase of cell phones. The survey addresses issues like what characteristics customers look for in a smartphone before purchasing a mobile phone, what the anticipated price of a smartphone is, etc.

Research methodology: 250 respondents from Andhra Pradesh, India, were taken into account for the study utilizing Google forms. Excel and SPSS software were used to analyze the data. For the data analysis in the study, percentages and the chi-square test was utilized.

Results: The use of smartphones has substantially increased recently. In the two years following their purchase, the majority of respondents in the selected location upgraded their smartphones. When buying new cell phones, the client prioritizes brand, pricing, camera, internal storage, and battery. The custodians prioritize using the internet to find information such as reviews, prices, models, and the availability of new models. According to the report, consumers anticipate paying less than Rs. 10,000 and expect a smartphone with 4GB RAM, a 48MP camera, 68GB of internal memory, and a battery that can hold more than 5000aMh.

Limitations: The study has considered only 250 respondents by using Google Forms.

Contribution: The study will assist the companies that make mobile devices in developing their pricing and other sales strategies as well as understanding how customers view the purchase of new mobile devices.

Keywords:
1. Smartphone
2. Customers
3. Expectations
4. Buying Behavior
5. India
Authors:
1 . Srinivasa Rao Dokku
P.V.P. Siddhartha Institute of Technology, India
2 . Rajesh C.
PB Siddhartha College of Arts & Science, India
3 . P. Adi Lakshmi
P.V.P. Siddhartha Institute of Technology, India
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How to Cite
Dokku, S. R., C., R., & Lakshmi, P. A. (2023). A Study on Customers’ Expectations towards Purchase of Smartphones in India: with Reference to Andhra Pradesh, India. Annals of Management and Organization Research, 3(3), 179–191. https://doi.org/10.35912/amor.v3i3.1386
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Issue & Section
Vol. 3 No. 3 (2022): February
Articles
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

References

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  2. Amiri, Y., Khademi, N., Khafri, F. Z., Akbari, Z., & Jangjoo, R. (2022). The Impact of Corona Outbreak on Virtual Education Policy in Iranian Universities. Journal of Social, Humanity, and Education, 3(1), 1-15.
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  7. Hindu, T. (2020). Coronavirus lockdown : Over 80% of students depend on mobiles for learning.
  8. ICEA. (2021). A Study on Disabilities and smart policity measures including Replacement of Merchandise Export Incentive Scheme (MEIS) Indian and Electronics association.
  9. Karjaluoto, H., Karvonen, J., Kesti, M., Koivumäki, T., Manninen, M., Pakola, J., . . . Salo, J. (2005). Factors affecting consumer choice of mobile phones: Two studies from Finland. Journal of Euromarketing, 14(3), 59-82.
  10. Ling, C., Hwang, W., & Salvendy, G. (2006). Diversified users’ satisfaction with advanced mobile phone features. Universal Access in the Information Society, 5(2), 239-249.
  11. Mack, Z., & Sharples, S. (2009). The importance of usability in product choice: A mobile phone case study. Ergonomics, 52(12), 1514-1528.
  12. Malasi, J. M. (2012). Influence of Product Attributes on Mobile Phone preference among university students: A Case of Undergraduate students. International Journal of Academic Research in Economics and Management Sciences, 1(6), 10.
  13. Saif, N., Razzaq, N., Amad, M., & Gul, S. (2012). Factors affecting consumers’ choice of mobile phone selection in pakistan. European Journal of Business and Management, 4(12), 16-26.
  14. Subramanyam, D., & Venkateswarlu, M. (2012). Factors influencing buyer behaviour of mobile phone buyers in Kadapa district. Indian Journal of Research, 1(11), 3-5.
  15. Sun, S. (2022). Number of smartphone users in India in 2010 to 2020, with estimates until 2040 (in millions): Statista.com.
  16. Vaidya, A., Pathak, V., & Vaidya, A. (2016). Mobile Phone Usage among Youth. International Journal of Applied Research and Studies, 5(3). doi:10.20908/ijars.v5i3.9483