Risk-taking decision on sales performance of Micro-small businesses in Douala's V

https://doi.org/10.35912/amor.v7i2.2358
Published: Nov 3, 2025

Abstract:

Purpose: This research aimed to investigate the effect of risk-taking on the sales performance of micro and small enterprises in Douala V, Cameroon.

Research Methodology: This study employed a quantitative research design, utilising a questionnaire as the primary data collection instrument. A sample of 385 MSEs who participated in the study , and the sample size was selected using simple random sampling techniques. The collected data were analysed using the ordinary least squares technique (OLS) with the help of STATA 17.

Results: The finding reveals a positive and significant effect between risk-taking and sales performance in micro and small-sized enterprises in Douala V, Cameroon Age of the entrepreneur and Longevity of business were found to significantly affect sales performance.

Conclusions: The study highlights the benefits of taking risks for sales performance MSE and the significance of providing younger entrepreneurs with specialized support.

Limitations: The study is limited to micro and small-sized enterprises in Douala's five municipality, thus making the generation of results difficult.

Contribution: The study provides insightful policy implications for micro and small-sized enterprises operating with limited resource capacity, The policy will be useful to newly created NGOs and Government Stakeholders.

Keywords:
1. Micro and Small Enterprises in Douala V
2. Risk Taking
3. Sales Performance
Authors:
1 . Efeutlancha Angelus Forji
University of Bamenda, Cameroon
2 . Njong Mom Aloysius
University of Bamenda, Cameroon
3 . Nkiendem Felix
University of Bamenda, Cameroon
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Forji, E. A., Aloysius, N. M. ., & Felix, N. . (2025). Risk-taking decision on sales performance of Micro-small businesses in Douala’s V . Annals of Management and Organization Research, 7(2), 171–183. https://doi.org/10.35912/amor.v7i2.2358
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Issue & Section
Vol. 7 No. 2 (2025): November
Articles
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