An analysis of the perceptions of CSR among Bangladeshi Business School students

https://doi.org/10.35912/ijfam.v5i1.1248
Published: Jun 9, 2023

Abstract:

Purpose: This study explores CSR awareness among the University of Bangladesh students, evaluates perceptions based on socioeconomic and demographic aspects, and considers students' CSR awareness when purchasing a product or applying for a job.

Research methodology: First, respondents fill out a questionnaire. The replies are then encoded numerically. The study examines how demographics affect students' CSR attitudes. Quantitative methods are suitable for determining their relationships. Data must be measured mathematically to determine CSR's effect on student decision-making.

Results: The study's findings indicate that students have a solid understanding of corporate social responsibility. Also, age affects perceptions, and educational level influences the majority of perceptions, although gender has no impact on students' perceptions. In addition, students typically do not consider the CSR of a company when they purchase a product from that company or apply for a job with that company.

Limitations: The questionnaire method of data collection has various drawbacks. Students may dishonestly answer. Emotional responses and feelings cannot be adequately captured in a survey or questionnaire. The problem of selection bias arises when data is taken from a known individual. There are fewer people in the sample than there are in the population.

Contributions: Colleges and universities can better evaluate business courses utilizing the study's results. This study can help government agencies coordinate policy-making. Few studies have examined whether students consider a company's CSR when buying a product or applying for a job. This research comments on that problem.

Keywords:
1. CSR
2. Perceptions
3. Socio-demographic
4. Knowledge
5. Purchase
Authors:
1 . Salim Shadman Ratul
University of Dhaka, Dhaka, Bangladesh
https://orcid.org/0000-0002-1724-1607
2 . Jannatul Nayma
University of Dhaka, Dhaka, Bangladesh
https://orcid.org/0000-0001-8851-4142
3 . Sadia Binte Rahman
University of Dhaka, Dhaka, Bangladesh
https://orcid.org/0000-0001-7739-857X
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How to Cite
Ratul, S. S., Nayma, J. ., & Rahman, S. B. (2023). An analysis of the perceptions of CSR among Bangladeshi Business School students. International Journal of Financial, Accounting, and Management, 5(1), 35–58. https://doi.org/10.35912/ijfam.v5i1.1248
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Issue & Section
Vol. 5 No. 1 (2023): June
Articles
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References

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    Fitzpatrick, J., & Cheng, J. (2014). An investigation of United States and Hong Kong. Journal of Academic and Business Ethics.

    Gholipou, T. H., Nayeri, M. D., & Mehd, S. M. (2011). Investigation of attitudes about corporate social responsibility: Business students in Iran.

    González-Rodríguez, Pawlak, D.-F., & Simonetti, B. (2013). Perceptions of students university of corporate social responsibility. Quality & Quantity, 47(4), 2361-2377.

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    Jones, T. M. (1991). Ethical decision making by individuals in organizations: An issue-contingent model. Academy of management review, 16(2), 366-395.

    Kahreh, M. S., Babania, A., Tive, M., & Mirmehdi, S. M. (2014). An examination to effects of gender differences on the corporate social responsibility (CSR). Procedia-Social and Behavioral Sciences, 109, 664-668.

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  2. Alan Wong, F. L. (2009). Business students' perception of corporate social responsibility: the United States, China, and India. Corporate social responsibility and environmental management.
  3. Albinger, H. S., & Freeman, S. J. (2000). Corporate social performance and attractiveness as an employer to different job seeking populations. Journal of business ethics, 28(3), 243-253.
  4. Alonso-Almeida, M., Fernandez de Navarrete, F., & Rodriguez-Pomeda, J. (2017). Corporate social responsibility in business students as future managers: A multifactorial analyses. Business Ethics Review, 24(1), 1–17.
  5. Amberla, T., Wang, L., Juslin, H., Panwar, R., Hansen, E., & Anderson, R. (2011). Corporate responsibility performance in the forest industries: A comparative analysis of student perceptions in Finland and the USA. Social Responsibility Journal.
  6. Arli, D., Bucic, T., Harris, J., & Lasmono, H. (2014). Perceptions of corporate social responsibility among Indonesian college students. Journal of Asia-Pacific Business, 15(3), 231-259.
  7. Atakan, M. G. S, S. Burnaz and Y.I. Topcu. (2008). An Empirical Investigation of the Ethical Perceptions of Future Managers with a Special Emphasis on Gender–Turkish Case,. Journal of Business Ethics,, (82) 573–586.
  8. Backhaus, K. B., Stone, B. A., & Heiner, K. (2002). Exploringthe relationship between corporate social performance and employer attractiveness. Business & Society, 41(3), 292-318.
  9. Bauer, T. N., & Aiman-Smith, L. (1996). Green career choices: The influence of ecological stance on recruiting. Journal of business and psychology, 10(4), 445-458.
  10. Behrend, T. S., Baker, B. A., & Thompson, L. F. (2009). Effects of pro-environmental recruiting messages: The role of organizational reputation. Journal of Business and Psychology, 24(3), 341-350.
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  15. Cho JE, Hu H. (2009). The effect of service quality on trust and commitment varying across generations. . International Journal of Consumer Studies, 33(4): 468–476. DOI: 10.1111/j.1470-6431.2009.00777.x.
  16. Corpuz, H. T., Rosario, M. G., & Enriquez, M. C. (2019). Perception of Corporate Social Responsibility among Business Administration Students of Polytechnic University of the Philippines.
  17. Coutinho V et al. (2017). Employee-Driven Sustainability Performance Assessment in Public Organisations. Corporate Social Responsibility and Environmental Management. , DOI: 10.1002/csr.1438.
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  22. Fahim, A. y., Mamun, A. A., & Khushi, D. A. (2022). Unpacking Brand Imperialism In Bangladesh: Emerging Market perspective. International Journal of Finacial, Accounting & Management (IJFAM).
  23. Fatma, M., Rahman, Z., & Khan, I. ( 2015). The role of CSR as a determinant of consumer responses in financial sector. Decision. 42(4), 393-401.
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  26. Fernando, S., & Lawrence, S. (2015). CSR practices: A comparison between a developed and a developing country. ROCEEDINGS OF THE ENVIRONMENTAL AND SUSTAINABILITYMANAGEMENT ACCOUNTING NETWORK (EMAN)GLOBAL CONFERENCE 2015. Colombo, Srilanka.
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  28. Fitzpatrick, J., & Cheng, J. (2014). An investigation of United States and Hong Kong. Journal of Academic and Business Ethics.
  29. Gholipou, T. H., Nayeri, M. D., & Mehd, S. M. (2011). Investigation of attitudes about corporate social responsibility: Business students in Iran.
  30. González-Rodríguez, Pawlak, D.-F., & Simonetti, B. (2013). Perceptions of students university of corporate social responsibility. Quality & Quantity, 47(4), 2361-2377.
  31. Greenwood, M. (2007). Stakeholder Engagement: Beyond the Myth of Corporate Responsibility. Journal of Business Ethics volume, 315–327.
  32. Grover, A. (2014). Importance of CSR in Inclusive development. Procedia-Social and Behavioral Sciences, 157, 103-108.
  33. Hamidu, A., Haron, M., & Amran, A. (2016). Corporate Social Responsibility: A Review on Definitions, Core Characteristics and Theoretical Perspectives. Mediterranean Journal of Social Sciences.
  34. Hayes, A. (2021, september 17). Business. Retrieved from Investopedia: https://www.investopedia.com/terms/b/business.asp
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  39. Jones, T. M. (1991). Ethical decision making by individuals in organizations: An issue-contingent model. Academy of management review, 16(2), 366-395.
  40. Kahreh, M. S., Babania, A., Tive, M., & Mirmehdi, S. M. (2014). An examination to effects of gender differences on the corporate social responsibility (CSR). Procedia-Social and Behavioral Sciences, 109, 664-668.
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  43. Kooli, C., lock Son, M., & Beloufa, I. (2022). Business ethics in the era of Covid 19: How to protect jobs and employment rights through innovation.
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  47. Marquina, P. (2010). The Influence of Corporate Social Responsibility on Peruvian´ s Consumers Purchasing Behavior. Journal of Leadership, Accountability and Ethics, 8(2), 70-79.
  48. Mazumder, Q. H., & Mahankali, R. (2016). Student Perception of Ethics in Bangladesh, India, and the United States. American Society for Engineering Education.
  49. McGlone, T., Spain, J. W., & McGlone, V. (2011). Corporate social responsibility and the millennials. Journal of Education for Business,. 86(4), 195-200.
  50. Miguel, A., Stijn, S., Guido, V.H. (2016). Corporate Social Responsibility Applied for Rural Development: An Empirical Analysis of Firms from the American Continent. Sustainability, 8, 102.
  51. Mitra, R. K., & Adhikary, B. (2015). Perceptions of Ethics in Business: A Study of Business Students in Bangladesh. Journal of Business Theory and Practice , 252.
  52. Mohr, L., Webb, D., & K.E., H. (2001). Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on buying behavior”,. Journal of Consumer.
  53. Moon, J. (2004). Government as a driver of corporate social responsibility: The UK in comparative perspective.
  54. Morris MG, Venkatesh V. (2000). Age differences in technology adoption decisions: Implications for a changing work force. . Personnel Psychology, 53(2): 375–403. DOI: 10.1111/j.1744-6570.2000.tb00206.x.
  55. Nowacki, R., & Wasilik, K. (2017). Towards Responsible Consumption–Attitudes of Young Consumers to the Idea of Corporate Social Responsibility. Handel Wewn?trzny, (2 (367)), 280-293.
  56. Olayinka, O. T. (2020). Social studies students’ knowledge, attitude and practice of concepts of sustainable development in Ondo City, Nigeria. International Journal of Financial, Accounting,and Management (IJFAM), 221-233.
  57. Persons, O. (2012). Incorporating corporate social responsibility and sustainability into a business course: a shared experience . Journal of Education for Business, 87(2), 63-72.
  58. Pimentel, J. L. (2010). A note on the usage of Likert Scaling for research data analysis. JOUR, 109-112.
  59. Quazi AM. (2003). Identifying the determinants of corporate managers’ perceived social obligations. . Management Decision, 41(9): 822–831. DOI: 10.1108/00251740310488999.
  60. Quintana-García, C., Marchante-Lara, M., Benavides-Chicón, C. G. (2018). Social responsibility and total quality in the hospitality industry: does gender matter? Journal of Sustainable Tourism, 26(5), 722-739.
  61. Randy Evans, W., & Davis, W. D. (2011). An examination of perceived corporate citizenship, job applicant attraction, and CSR work role definition. Business & Society, 50(3), 456-480.
  62. Rosati, F., Costa, R., Calabrese, A., & Pedersen, E. R. G. (2018). Employee attitudes towards corporate social responsibility: A study on gender, age and educational level differences. . Corporate Social Responsibility and Environmental Management,, 25(6), 1306-1319.
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  64. Sakib, S. N. (2021, March 21). Bangladesh: Air pollution engulfs lives, environment. AA.
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  66. StudyBarta.Com. (2021, February 3). Public and Private Universities total seats 2020-2021. Retrieved from StudyBarta.Com: https://studybarta.com/public-and-private-universities-total-seats/
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  70. Ugwuozor, F. O. (2020). Students' perception of corporate social responsibility: analyzing the influence of gender, academic status, and exposure to business ethics education. Business Ethics: A European Review, 29(4), 737-747.
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