Factors affecting consumers intention in purchasing eco-friendly cosmetic products in Batam City

https://doi.org/10.35912/ijfam.v6i1.1724
Published: Jun 21, 2024

Abstract:

Purpose: This study aims to identify the factors affecting consumer purchase intention towards ecologically sustainable cosmetic products in Batam City. The factors examined included subjective norms, promotion, perceived behavioral control, trust, and product quality. The data comprised of 322 questionnaires. The scope of this study was confined to Batam; therefore, the findings cannot be extrapolated to other areas.

Methodology: This study employed a survey to obtain data from consumers of cosmetic products in Batam.

Results: The data analysis revealed that attitude, perceived behavioral control, sales promotion, product quality, and subjective standards significantly affected the intention to purchase green cosmetic products in Batam City. Nevertheless, trust does not have a significant effect on purchase intention. The findings of this study offer valuable insights for cosmetic companies to devise more efficient marketing strategies for green cosmetic products.

Limitations: Data collection was exclusively conducted via questionnaires, which may have introduced respondent bias. Owing to its cross-sectional nature, this study could not elucidate temporal variations. A longitudinal study offers a more profound understanding of fluctuations in consumer intention over time.

Contributions: This study validates consumer perspectives on green cosmetics and advocates for more explicit standards and regulations in the sector, and the use of sophisticated biotechnology to extract natural ingredients.

Keywords:
1. Ecological cosmetic product
2. purchase intention
3. subjective standards
4. product quality
Authors:
1 . Yen Diarti
International Batam University, Batam, Indonesia
2 . Hesniati Hesniati
International Batam University, Batam, Indonesia
View PDF
How to Cite
Diarti, Y., & Hesniati, H. (2024). Factors affecting consumers intention in purchasing eco-friendly cosmetic products in Batam City. International Journal of Financial, Accounting, and Management, 6(1), 33–46. https://doi.org/10.35912/ijfam.v6i1.1724
Download Citation
  1. Endnote/Zotero/Mendeley (RIS)
  2. BibTeX

Downloads

Download data is not yet available.
Issue & Section
Vol. 6 No. 1 (2024): June
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

References

    Aprilianti, A. A. I. K., Rastini, N. M., & Rahanatha, G. B. (2023). Peran Brand Awareness Memediasi Pengaruh Social Media Marketing Terhadap Purchase Intention. E-Jurnal Manajemen, 12(3).

    Astuti, R., Ardila, I., & Lubis, R. R. (2021). Pengaruh Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Merek Converse. Jurnal AKMAMI (Akuntansi Manajemen Ekonomi), 2(2), 204-219.

    Aziz, S., Husin, M. M., Hussin, N., & Afaq, Z. (2019). Factors that influence individuals’ intentions to purchase family takaful mediating role of perceived trust. Asia Pacific journal of marketing and logistics, 31(1), 81-104.

    BPS. (2021). Jumlah dan Distribusi Penduduk. Retrieved from https://sensus.bps.go.id/main/index/sp2020

    Cahyono, K. E. (2021). Pengaruh Brand Image, Product Quality, Price dan Promotion Terhadap Purchase Intention pada Burger King. Jurnal Eksekutif, 18(2), 127-147.

    Chu, K. M. (2018). Mediating influences of attitude on internal and external factors influencing consumers’ intention to purchase organic foods in China. Sustainability, 10(12), 4690.

    Delany, A. E., & Sitio, R. P. (2022). Pengaruh Attitude Toward Behavior, Subjective Norm dan Perceive Behavioral Control terhadap Minat Beli Green Product Industri Fashion. Media Ekonomi, 22(1), 1-8.

    Garnier. (2020). Garnier Berkomitmen Menuju Green Beauty. Retrieved from https://www.garnier.co.id/greenbeauty/komitmen-kami

    Ghozali, I. (2021). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25: Badan Penerbit Universitas Diponegoro.

    Ghozali, I., & Latan, H. (2015). Partial least squares konsep, teknik dan aplikasi menggunakan program smartpls 3.0 untuk penelitian empiris. Semarang: Badan Penerbit UNDIP.

    Hair, J. F., Ringle, C. M., Gudergan, S. P., Fischer, A., Nitzl, C., & Menictas, C. (2019). Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice. Business Research, 12, 115-142.

    Istiqomah, N. H., & Rohim, A. M. (2022). Repurchase Intention of Total Detergent: Halal Label and Brand Image. Annals of Management and Organization Research, 3(3), 207-219.

    Johari, C., & Keni, K. (2022). Pengaruh Product Quality, Attitude Of Customers Dan Perceived Behavioral Control Terhadap Purchase Intention Pada UMKM Produk Kue. Jurnal Muara Ilmu Ekonomi dan Bisnis, 6(2), 340-351.

    Juliana, J., Noval, T., Hubner, I. B., & Bernarto, I. (2020). Ease Of Use Dan Trust Terhadap Purchase Intention Melalui Customer Satisfaction Pada Situs Web Tokopedia. Jurnal Ecodemia.

    Khan, M. R., & Hossain, S. S. (2021). Perception of distance learning in Bangladeshi tertiary education: prospects and obstacles in the Covid-19 era. Journal of Social, Humanity, and Education, 1(3), 197-207.

    Leviana, T. (2019). Pengaruh social media marketing terhadap willingness to pay premium price melalui brand equity pada konsumen estee lauder. Agora, 7(1).

    Moslehpour, M., Ismail, T., Purba, B. I., & Lin, P.-K. C. (2020). The Effects of Social Media Marketing, Trust, and Brand Image on Consumers' Purchase Intention of GO-JEK in Indonesia. Paper presented at the Proceedings of the 2020 The 6th International Conference on E-Business and Applications.

    Nugraha, T. W., Udayana, I. B. N., & Lukitaningsih, A. (2021). Pengaruh Perceived Usefulness, Perceived Ease of Use, dan Subjective Norm terhadap Purchase Intention Melalui Attitude Pengguna OLX. Jurnal Bingkai Ekonomi (JBE), 6(2), 12-27.

    Pacho, F. (2020). What influences consumers to purchase organic food in developing countries? British Food Journal, 122(12), 3695-3709.

    Palupi, D. (2020). Keputusan Pembelian Dalam Memediasi Green Promotion Dan Green Price Terhadap Kepuasan Konsumen. Jurnal Ekobis: Ekonomi Bisnis & Manajemen, 10(1), 1-17.

    Pramesti, C., Ayu, I., & Rahanatha, G. B. (2019). Peran Brand Image Memediasi Pengaruh Word of Mouth (Wom) Terhadap Niat Beli Konsumen. Udayana University.

    Rahmawati, Y., & Hadian, H. N. (2022). The influence of debt equity ratio (DER), earning per share (EPS), and price earning ratio (PER) on stock price. International Journal of Financial, Accounting, and Management, 3(4), 289-300.

    Setiawati, E., & Wiwoho, G. (2021). Pengaruh social media marketing dan product quality terhadap purchase decision dengan purchase intention sebagai interverning pada produk Jims Honey. Jurnal Ilmiah Mahasiswa Manajemen, Bisnis Dan Akuntansi (JIMMBA), 3(3), 407-424.

    Siaputra, H., & Isaac, E. (2020). Pengaruh Attitude, Subjective Norm, dan Perceived Behavior Control terhadap Purchase Intention Makanan Sehat di Crunchaus Surabaya. Jurnal Manajemen Perhotelan, 6(1), 9-18.

    Syed, A., Gul, N., Khan, H. H., Danish, M., Ul Haq, S., Sarwar, B., . . . Ahmed, W. (2021). The impact of knowledge management processes on knowledge sharing attitude: The role of subjective norms. The Journal of Asian Finance, Economics and Business, 8(1), 1017-1030.

    Tania, A., & Haryanti, D. S. (2020). Subjective Norm, Attitudes, Trust, Terhadap Purchase Intentions Pada Buah Dan Makanan Organik. Media Bisnis, 12(2), 201-212.

    Thehawijaya, J. A., & Susilo, D. (2023). Sales promotion message appeal and brand ambassador effects toward tokopedia’s purchase intention. SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 2(2), 475-484.

    Ulabor, E. A., & Bosede, A. I. (2019). Employee commitment and organizational performance in selected fast food outlets in Osun State. International Journal of Financial, Accounting, and Management, 1(1), 23-37.

    Winangun, M. S., & Nurcaya, N. (2020). Peran Green Trust Memediasi Pengaruh Green Brand Image Terhadap Green Brand Equity Produk Bali Ratih. Udayana University.

  1. Aprilianti, A. A. I. K., Rastini, N. M., & Rahanatha, G. B. (2023). Peran Brand Awareness Memediasi Pengaruh Social Media Marketing Terhadap Purchase Intention. E-Jurnal Manajemen, 12(3).
  2. Astuti, R., Ardila, I., & Lubis, R. R. (2021). Pengaruh Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Merek Converse. Jurnal AKMAMI (Akuntansi Manajemen Ekonomi), 2(2), 204-219.
  3. Aziz, S., Husin, M. M., Hussin, N., & Afaq, Z. (2019). Factors that influence individuals’ intentions to purchase family takaful mediating role of perceived trust. Asia Pacific journal of marketing and logistics, 31(1), 81-104.
  4. BPS. (2021). Jumlah dan Distribusi Penduduk. Retrieved from https://sensus.bps.go.id/main/index/sp2020
  5. Cahyono, K. E. (2021). Pengaruh Brand Image, Product Quality, Price dan Promotion Terhadap Purchase Intention pada Burger King. Jurnal Eksekutif, 18(2), 127-147.
  6. Chu, K. M. (2018). Mediating influences of attitude on internal and external factors influencing consumers’ intention to purchase organic foods in China. Sustainability, 10(12), 4690.
  7. Delany, A. E., & Sitio, R. P. (2022). Pengaruh Attitude Toward Behavior, Subjective Norm dan Perceive Behavioral Control terhadap Minat Beli Green Product Industri Fashion. Media Ekonomi, 22(1), 1-8.
  8. Garnier. (2020). Garnier Berkomitmen Menuju Green Beauty. Retrieved from https://www.garnier.co.id/greenbeauty/komitmen-kami
  9. Ghozali, I. (2021). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25: Badan Penerbit Universitas Diponegoro.
  10. Ghozali, I., & Latan, H. (2015). Partial least squares konsep, teknik dan aplikasi menggunakan program smartpls 3.0 untuk penelitian empiris. Semarang: Badan Penerbit UNDIP.
  11. Hair, J. F., Ringle, C. M., Gudergan, S. P., Fischer, A., Nitzl, C., & Menictas, C. (2019). Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice. Business Research, 12, 115-142.
  12. Istiqomah, N. H., & Rohim, A. M. (2022). Repurchase Intention of Total Detergent: Halal Label and Brand Image. Annals of Management and Organization Research, 3(3), 207-219.
  13. Johari, C., & Keni, K. (2022). Pengaruh Product Quality, Attitude Of Customers Dan Perceived Behavioral Control Terhadap Purchase Intention Pada UMKM Produk Kue. Jurnal Muara Ilmu Ekonomi dan Bisnis, 6(2), 340-351.
  14. Juliana, J., Noval, T., Hubner, I. B., & Bernarto, I. (2020). Ease Of Use Dan Trust Terhadap Purchase Intention Melalui Customer Satisfaction Pada Situs Web Tokopedia. Jurnal Ecodemia.
  15. Khan, M. R., & Hossain, S. S. (2021). Perception of distance learning in Bangladeshi tertiary education: prospects and obstacles in the Covid-19 era. Journal of Social, Humanity, and Education, 1(3), 197-207.
  16. Leviana, T. (2019). Pengaruh social media marketing terhadap willingness to pay premium price melalui brand equity pada konsumen estee lauder. Agora, 7(1).
  17. Moslehpour, M., Ismail, T., Purba, B. I., & Lin, P.-K. C. (2020). The Effects of Social Media Marketing, Trust, and Brand Image on Consumers' Purchase Intention of GO-JEK in Indonesia. Paper presented at the Proceedings of the 2020 The 6th International Conference on E-Business and Applications.
  18. Nugraha, T. W., Udayana, I. B. N., & Lukitaningsih, A. (2021). Pengaruh Perceived Usefulness, Perceived Ease of Use, dan Subjective Norm terhadap Purchase Intention Melalui Attitude Pengguna OLX. Jurnal Bingkai Ekonomi (JBE), 6(2), 12-27.
  19. Pacho, F. (2020). What influences consumers to purchase organic food in developing countries? British Food Journal, 122(12), 3695-3709.
  20. Palupi, D. (2020). Keputusan Pembelian Dalam Memediasi Green Promotion Dan Green Price Terhadap Kepuasan Konsumen. Jurnal Ekobis: Ekonomi Bisnis & Manajemen, 10(1), 1-17.
  21. Pramesti, C., Ayu, I., & Rahanatha, G. B. (2019). Peran Brand Image Memediasi Pengaruh Word of Mouth (Wom) Terhadap Niat Beli Konsumen. Udayana University.
  22. Rahmawati, Y., & Hadian, H. N. (2022). The influence of debt equity ratio (DER), earning per share (EPS), and price earning ratio (PER) on stock price. International Journal of Financial, Accounting, and Management, 3(4), 289-300.
  23. Setiawati, E., & Wiwoho, G. (2021). Pengaruh social media marketing dan product quality terhadap purchase decision dengan purchase intention sebagai interverning pada produk Jims Honey. Jurnal Ilmiah Mahasiswa Manajemen, Bisnis Dan Akuntansi (JIMMBA), 3(3), 407-424.
  24. Siaputra, H., & Isaac, E. (2020). Pengaruh Attitude, Subjective Norm, dan Perceived Behavior Control terhadap Purchase Intention Makanan Sehat di Crunchaus Surabaya. Jurnal Manajemen Perhotelan, 6(1), 9-18.
  25. Syed, A., Gul, N., Khan, H. H., Danish, M., Ul Haq, S., Sarwar, B., . . . Ahmed, W. (2021). The impact of knowledge management processes on knowledge sharing attitude: The role of subjective norms. The Journal of Asian Finance, Economics and Business, 8(1), 1017-1030.
  26. Tania, A., & Haryanti, D. S. (2020). Subjective Norm, Attitudes, Trust, Terhadap Purchase Intentions Pada Buah Dan Makanan Organik. Media Bisnis, 12(2), 201-212.
  27. Thehawijaya, J. A., & Susilo, D. (2023). Sales promotion message appeal and brand ambassador effects toward tokopedia’s purchase intention. SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 2(2), 475-484.
  28. Ulabor, E. A., & Bosede, A. I. (2019). Employee commitment and organizational performance in selected fast food outlets in Osun State. International Journal of Financial, Accounting, and Management, 1(1), 23-37.
  29. Winangun, M. S., & Nurcaya, N. (2020). Peran Green Trust Memediasi Pengaruh Green Brand Image Terhadap Green Brand Equity Produk Bali Ratih. Udayana University.