Entrepreneurial orientation, marketing capability, and adaptive capability: Drivers of business performance

https://doi.org/10.35912/ijfam.v6i4.2091
Published: Apr 14, 2025

Abstract:

Purpose: The purpose of this research is to address the capabilities possessed by individuals to encourage entrepreneurial orientation towards business performance in turbulent environments, which involves marketing capability and adaptive capability.

Method: This study employed a qualitative research design that uses secondary data derived from previous studies that have theoretical relevance.

Results: The results of the analysis revealed that improving business performance needs to be supported by individual capabilities such as entrepreneurial orientation, marketing capabilities, and adaptive capabilities in turbulent environments. It is believed that entrepreneurial orientation is a strategy that is still relevant to be used to encourage business performance either directly or supported by marketing capabilities and adaptive capabilities.

Conclusions: It can be concluded that entrepreneurial orientation, marketing capability, and adaptive capability are important factors in improving business performance.

Limitations: This research is still a conceptual paper. This causes this research to be suboptimal because there is no data being optimized to support this research. Therefore, this study only obtained data from previous research.

Contribution: This study contributes to a more comprehensive knowledge of how entrepreneurial orientation, marketing capabilities, and adaptive capabilities together influence business performance. It provides practical assistance to business actors and policymakers while providing a foundation for future academic research.

Keywords:
1. entrepreneurial orientation
2. marketing capability
3. adaptive capability
4. business performance
5. SMEs
Authors:
1 . Nabila Kharimah Vedy
Universitas Islam Indonesia, Indonesia
2 . Hanifah Syahirah Vedy
Universitas Lampung, Indonesia
3 . Sri Rahayu
Universitas Negeri Yogyakarta, Indonesia
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Vedy, N. K., Vedy, H. S., & Rahayu, S. (2025). Entrepreneurial orientation, marketing capability, and adaptive capability: Drivers of business performance. International Journal of Financial, Accounting, and Management, 6(4), 573–584. https://doi.org/10.35912/ijfam.v6i4.2091
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Vol. 6 No. 4 (2025): March
Articles
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  2. Agwu, M. (2018). Analysis of the impact of strategic management on the business performance of SMEs in Nigeria. Academy of Strategic Management Journal, 17(1), 1-20.
  3. Ali, Z., Sun, H., & Ali, M. (2017). The impact of managerial and adaptive capabilities to stimulate organizational innovation in SMEs: a complementary PLS–SEM approach. Sustainability, 9(12), 2157. https://doi.org/10.3390/su9122157
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  5. Ameh, A. A., & Udu, A. A. (2017). The primacy of social networks in entrepreneurship: a study of networking ability and innovativeness among university students in north Central Nigeria.
  6. Ameliah, A. D., & Jatnika, R. (2024). Descriptive Study of College Student’s Career Adaptability with An Internship Experience. Annals of Human Resource Management Research, 4(1), 1-11. https://doi.org/10.35912/ahrmr.v4i1.1806
  7. Amin, M., Thurasamy, R., Aldakhil, A. M., & Kaswuri, A. H. B. (2016). The effect of market orientation as a mediating variable in the relationship between entrepreneurial orientation and SMEs performance. Nankai Business Review International, 7(1), 39-59. https://doi.org/10.1108/NBRI-08-2015-0019
  8. Anderson, B. S., Kreiser, P. M., Kuratko, D. F., Hornsby, J. S., & Eshima, Y. (2015). Reconceptualizing entrepreneurial orientation. Strategic management journal, 36(10), 1579-1596. https://doi.org/10.1002/smj.2298
  9. Arifiani, L., & Furinto, A. (2022). Transformasi model bisnis konsep, strategi, dan antisipasi menyongsong era metaverse: Scopindo Media Pustaka.
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  11. Becherer, R. C., Haynes, P. J., & Helms, M. M. (2008). An exploratory investigation of entrepreneurial marketing in SMEs: The influence of the owner/operator. Journal of Business and Entrepreneurship, 20(2), 44.
  12. Becherer, R. C., Helms, M. M., & McDonald, J. P. (2012). The effect of entrepreneurial marketing on outcome goals in SMEs. New England Journal of Entrepreneurship, 15(1), 7-18. https://doi.org/10.1108/NEJE-15-01-2012-B001
  13. Byars, A., & Rue, E. (2006). Human resource management: contemporary issues, challenges and opportunities. New Jersey: IAP.
  14. Candy, C., Sepriani, L., Alice, A., & Hendru, H. (2022). Peran Produk Financial Technology dalam Kinerja Keuangan Perusahaan. Business Innovation and Entrepreneurship Journal, 4(2), 100-107. https://doi.org/10.35899/biej.v4i1.362
  15. Cavusgil, S. T., Zou, S., & Naidu, G. (1993). Product and promotion adaptation in export ventures: an empirical investigation. Journal of International Business Studies, 24, 479-506. https://doi.org/10.1057/palgrave.jibs.8490242
  16. Cools, E., & den Broeck, V. (2007). The hunt for the heffalump continues: Can trait and cognitive characteristics predict entrepreneurial orientation? Journal of small business strategy, 18(2), 23-42.
  17. Day, G. S. (1994). The capabilities of market-driven organizations. Journal of marketing, 58(4), 37-52. https://doi.org/10.1177/002224299405800404
  18. Di Zhang, D., & Bruning, E. (2011). Personal characteristics and strategic orientation: entrepreneurs in Canadian manufacturing companies. International Journal of Entrepreneurial Behavior & Research, 17(1), 82-103. https://doi.org/10.1108/13552551111107525
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  20. Dung, K. D. (2024). Leadership, proactive behavior and innovative work behaviors of teachers in Barkin-Ladi. Annals of Management and Organization Research, 6(1), 13-24. https://doi.org/10.35912/amor.v6i1.1867
  21. Eshima, Y., & Anderson, B. S. (2017). Firm growth, adaptive capability, and entrepreneurial orientation. Strategic management journal, 38(3), 770-779. https://doi.org/10.1002/smj.2532
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