Journal of Digital Business and Marketing (JDBM) is an international, peer-reviewed scholarly journal focusing on four key dimensions of digital business and contemporary marketing: strategy, technology, analytics, and management. The journal publishes high-quality research that examines digital transformation, marketing technologies (MarTech), consumer behavior in digital environments, e-commerce models, and data-driven marketing practices.
JDBM welcomes submissions from five contributor groups: researchers, lecturers, students, practitioners, and industry experts. All manuscripts are evaluated through a double-blind peer-review process involving at least two independent reviewers, ensuring academic quality, originality, and practical relevance.
JDBM aims to advance both theoretical development and applied knowledge in digital business and marketing. The journal seeks to bridge academic research and professional practice by disseminating evidence-based studies that contribute to the understanding and implementation of effective digital business strategies and marketing innovations.