Journal of Digital Business and Marketing
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JDBM
JDBM
Vol. 2 No. 1 (2026): February
E-ISSN: 3110-6986
Open Access
CC BY-SA 4.0
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Vol. 2 No. 1 (2026): February
Current Issue
Vol. 2 No. 1 (2026)
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Abstract
The Effect of Digital Marketing and Sales Promotions on Consumer Purchasing Decisions Mediated by Brand Awareness
Venny Handryani, Hery Winoto Tj
Pages: 1-20
https://doi.org/10.35912/jdbm.v2i1.3823
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The Effect of Product Quality and Brand Awareness on Consumers’ Purchase Intention: The Mediating Role of Social Media Marketing
Galon Pernando Sigalingging, Hery Winoto Tj
Pages: 21-37
https://doi.org/10.35912/jdbm.v2i1.3844
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