Journal of Digital Business and Marketing

Journal of Digital Business  and Marketing (JDBM)  welcomes and publishes high-quality articles covering all aspects of digital business and marketing from any researchers, lecturers, students, practitioners and experts around the world. JDBM aims to provide a scientific media for researcher to bring and publicize their fresh and innovative ideas for the theoretical and practical advancement of digital business and marketing

Journal of Digital Business  and Marketing (JDBM)  welcomes and publishes high-quality articles covering all aspects of digital business and marketing from any researchers, lecturers, students, practitioners and experts around the world. JDBM aims to provide a scientific media for researcher to bring and publicize their fresh and innovative ideas for the theoretical and practical advancement of digital business and marketing

Published
2023-12-28

Articles

Comparing The Online Video Review and Written Review on Increasing Intention to Purchase

Purpose: The growth of e-commerce and rapid technological development have prompted changes in business actors in marketing products and consumers when buying a product. To convince potential buyers, reviews of a product are essential, likewise, to convince the prospective consumer. Research methodology: This study used an experimental approach to test the effectiveness of product reviews in the form of videos or writings on increasing purchase intentions. The experiments were conducted with 118 students selected from the population. A simple randomized participant design was used. Results: The experimental results show a significant increase in purchase intention for consumers who see reviews of cosmetic products in videos and writing. There is no significant difference between the use of reviews in the form of videos and writing on purchase intentions. Contribution: This means that the use of reviews on a product using both video and written media is equally effective in arousing potential customers to buy a product as long as information clarity is described in the review. Practically, these findings form the basis for business people to take advantage of reviews in marketing their products.

Effectiveness of electronic ticketing to non tax state revenue in Bandar Lampung

Purpose: The aim of this research is to determine the effectiveness of electronic ticketing on Non-Tax State Revenue in Bandar Lampung City and to identify the obstacles to implementing electronic ticketing in Bandar Lampung City. Research methodology: This study employs a normative empirical method using a descriptive analysis approach. Secondary data were acquired through meticulous literature review and subjected to qualitative analysis. Rigorous literature selection ensured data validity. The outcomes of the analysis served as the basis for accurate conclusions within the research. Results: The results showed that the implementation of electronic ticketing involves the use of cameras as supervisors. Another party with the authority to enforce traffic laws is the prosecutor's office. The prosecutor's office has the authority to execute the traffic fines. The payment of fines as a ticket sanction is non-tax revenue for the state. Limitations: In general, there are no problems with the fine payment system using the E-TLE system, but the problem lies in the fine process itself, which is an obstacle to the effectiveness of E-TLE implementation and affects the PNBP. E-TLE can reduce the rate of extortion by police officers who damage the image of the National Police which is detrimental to state revenues Contribution: This study explains that e-ticketing is one of the positive impacts of technological developments that have changed the use of blanks in the ticketing process to become digital with a system owned by law enforcement.