Managing uncertainties for effective social network: Strategic analysis of media literacy with Scenario Planning Method
Abstract:
Purpose: This research was conducted to identify future scenarios in the field of media literacy and explore alternative futures in this field in Iran.
Research methodology: The method of this research was scenario planning or scenario design with an exploratory futuristic approach. In this method, in several steps from identifying the factors affecting the future of media literacy to exploring future uncertainties, creating the logic of scenarios, describing the narrative of scenarios, identifying and strategically analyzing opportunities and threats related to each scenario, and finally identifying strategies for the future Includes with each scenario.
Results: In this study, 30 factors affecting the future were identified and analyzed perceptually/cognitively. The output of the research is to present four possible future scenarios of media literacy with the letters of Paradise Lost, Titanic, Leviathan, and The Dark Knight, each of which is described in the following article.
Limitations: Each of the strategies is derived from the matrix analysis of opportunities and threats and their interaction.
Contribution: The present study will theoretically contribute to the academic and theoretical richness as well as promote the culture and literature of futurism in the field of communication sciences and especially in the field of media literacy. It has operational importance and necessity.
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Bishab, P, et al., (2009), the current state of screenwriting; Overview of Techniques, Translator: Massoud Manzavi, Tehran: Defense Industries Research and Training Institute.
Bulger, M., & Davison, P. (2018). The promises, challenges, and futures of media literacy. Journal of Media Literacy Education, 10(1), 1-21.
Embry, M. R., Bachman, A. N., Bell, D. R., Boobis, A. R., Cohen, S. M., Dellarco, M., . . . Moretto, A. (2014). Risk assessment in the 21st century: roadmap and matrix. Critical reviews in toxicology, 44(sup3), 6-16.
Ghorbani, S., & Khanachah, S. N. (2020). Investigating the reasons for failures and delays in R&D projects with the project management approach. Annals of Management and Organization Research, 1(4), 319-334.
Ghorbani, S., & Khanachah, S. N. (2020). Providing a framework for knowledge sharing in knowledge-based organizations according to social capital indicators. Annals of Management and Organization Research, 1(4), 271-284.
Ghorbani, S. (2013), Designing a Model for the Impact of Foresight on Science, Technology and Innovation Policy at the National Level, PhD Thesis, Imam Khomeini International University
Hobbs, R. (2005). Media literacy and the K-12 content areas.
Lindgren, M., and Bandehold, H. (2007), Scenario Design; The link between the future and strategy, translated by Aziz Tatari, Tehran: Defense Industries Educational and Research Institute.
Potter, W. J. (2013). Media literacy theories; Nasser Asadi, Mohammad Soltanifar, Shahnaz Hashemi Cognitive approach. Tehran Sima Shargh
Sawyer, R. K. (2006). Group creativity: Musical performance and collaboration. Psychology of music, 34(2), 148-165.
Schwartz, P. (2009), The Art of Introversion; Planning for the future in a world of uncertainty, translated by Aziz Alizadeh, Tehran: Defense Industries Research and Training Institute.
Shahrokh, O, Z. (2018). Assessing the level of media literacy of students (comparing the media literacy of students of the Faculty of Engineering and Social Sciences, University of Tehran, Master Thesis in Communication Sciences, Allameh Tabatabai University, Faculty of Social Sciences.
Tulodziecki, G., & Grafe, S. (2012). Approaches to learning with media and media literacy education–trends and current situation in Germany. Journal of Media Literacy Education, 4(1), 5.
Zahedi, M. R., & Khanachah, S. N. (2020). The effect of knowledge management processes on organizational innovation through intellectual capital development in Iranian industrial organizations. Journal of Science and Technology Policy Management.
Zylka, J., Müller, W., & Martins, S. W. (2011). Media literacy worldwide. Similarities and differences of theoretical and practical approaches. Paper presented at the 2011 IEEE Global Engineering Education Conference (EDUCON).
- Bishab, P, et al., (2009), the current state of screenwriting; Overview of Techniques, Translator: Massoud Manzavi, Tehran: Defense Industries Research and Training Institute.
- Bulger, M., & Davison, P. (2018). The promises, challenges, and futures of media literacy. Journal of Media Literacy Education, 10(1), 1-21.
- Embry, M. R., Bachman, A. N., Bell, D. R., Boobis, A. R., Cohen, S. M., Dellarco, M., . . . Moretto, A. (2014). Risk assessment in the 21st century: roadmap and matrix. Critical reviews in toxicology, 44(sup3), 6-16.
- Ghorbani, S., & Khanachah, S. N. (2020). Investigating the reasons for failures and delays in R&D projects with the project management approach. Annals of Management and Organization Research, 1(4), 319-334.?
- Ghorbani, S., & Khanachah, S. N. (2020). Providing a framework for knowledge sharing in knowledge-based organizations according to social capital indicators. Annals of Management and Organization Research, 1(4), 271-284.?
- Ghorbani, S. (2013), Designing a Model for the Impact of Foresight on Science, Technology and Innovation Policy at the National Level, PhD Thesis, Imam Khomeini International University
- Hobbs, R. (2005). Media literacy and the K-12 content areas.
- Lindgren, M., and Bandehold, H. (2007), Scenario Design; The link between the future and strategy, translated by Aziz Tatari, Tehran: Defense Industries Educational and Research Institute.
- Potter, W. J. (2013). Media literacy theories; Nasser Asadi, Mohammad Soltanifar, Shahnaz Hashemi Cognitive approach. Tehran Sima Shargh
- Sawyer, R. K. (2006). Group creativity: Musical performance and collaboration. Psychology of music, 34(2), 148-165.
- Schwartz, P. (2009), The Art of Introversion; Planning for the future in a world of uncertainty, translated by Aziz Alizadeh, Tehran: Defense Industries Research and Training Institute.
- Shahrokh, O, Z. (2018). Assessing the level of media literacy of students (comparing the media literacy of students of the Faculty of Engineering and Social Sciences, University of Tehran, Master Thesis in Communication Sciences, Allameh Tabatabai University, Faculty of Social Sciences.
- Tulodziecki, G., & Grafe, S. (2012). Approaches to learning with media and media literacy education–trends and current situation in Germany. Journal of Media Literacy Education, 4(1), 5.
- Zahedi, M. R., & Khanachah, S. N. (2020). The effect of knowledge management processes on organizational innovation through intellectual capital development in Iranian industrial organizations. Journal of Science and Technology Policy Management.
- Zylka, J., Müller, W., & Martins, S. W. (2011). Media literacy worldwide. Similarities and differences of theoretical and practical approaches. Paper presented at the 2011 IEEE Global Engineering Education Conference (EDUCON).
